Professional English

How Clients Buy is the much-needed guide to selling your services. If you're one of the millions of people whose skills are the "product," you know that you cannot be successful unless you bring in clients. The problem is, you're trained to do your job-not sell it. No matter how great you may be at your actual role, you likely feel a bit lost, hesitant, or "behind" when it comes to courting clients, an unfamiliar territory where you're never quite sure of the line between under- and over-selling. This book comes to the rescue with real, practical advice for selling what you do.

Emily Craig has been a witness to history, helping to seek justice for thousands of murder victims, both famous and unknown. It’s a personal story that you won’t soon forget. Emily first became intrigued by forensics work when, as a respected medical illustrator, she was called in by the local police to create a model of a murder victim’s face. Her fascination with that case led to a dramatic midlife career change: She would go back to school to become a forensic anthropologist - and one of the most respected and best-known “bone hunters” in the nation.

No running water, no car, no electricity or any of the things it powers: the internet, phone, washing machine, radio, or light bulb. Just a wooden cabin, on a smallholding, by the edge of a stand of spruce. The Way Home is a modern-day Walden - an honest and lyrical account of a remarkable life lived in nature without modern technology. Mark Boyle, author of The Moneyless Man, explores the hard-won joys of building a home with his bare hands, learning to make fire, collecting water from the stream, foraging, and fishing.

Whether you are looking to position yourself as an industry expert, extend your sphere of influence, or gain the support and backing of vital constituencies, The 7 Principles of Public Speaking will give you the tools you need to achieve your goal.

As a forensic psychiatrist, it's Dr Das' job to treat and rehabilitate what the tabloids might call the 'criminally insane', many of whom assault, rob, rape and even kill. His work takes him to high-security prisons and securely locked hospital wards across the country, as well as inside courtrooms, giving evidence as an expert witness.

Great software is something to marvel at: powerful, elegant, functional, a pleasure to work with as both a developer and as a user. Great software isn’t written by machines. It is written by professionals with an unshakable commitment to craftsmanship. The Clean Coder will help you become one of them - and earn the pride and fulfillment that they alone possess.

With a fun and folksy way of addressing its audience, Keep Moving serves as an instruction audiobook on how to embrace old age with a positive attitude. The chapters are filled with exclusive personal anecdotes that explore various themes on aging: how to adapt to the physical and social changes, deal with loss of friends and loved ones, stay current, fall in love again, and "keep moving" every day like there's no tomorrow.

In a book as eye-opening as it is riveting, practicing nurse and New York Times columnist Theresa Brown invites us to experience not just a day in the life of a nurse but all the life that happens in just one day in a hospital's cancer ward. In the span of 12 hours, lives can be lost, life-altering medical treatment decisions made, and dreams fulfilled or irrevocably stolen.

Four friends, caught in a terrible job market, joke about turning to kidnapping to survive. And then, suddenly, it’s no joke. For two years, the strategy they devise works like a charm – until they kidnap the wrong man. Now two groups are after them – the law, in the form of veteran state investigator Kirk Stevens and hotshot young FBI agent Carla Windermere, and an organised crime outfit looking for payback.

Project Management Mastery & Leadership Study Guide to Ace Your Certification, Transform Your Role, and Lead Projects with Confidence – Includes Exam Practice Tests & Answers Are you ready to master the art and science of project management and step confidently into a leadership role? Whether you're a student, PMP candidate, team leader, or a seasoned professional looking to elevate your impact, Project Management Mastery &; Leadership is your ultimate 2-in-1 guide to mastering the fundamentals, passing certification exams, and becoming a transformational project leader.

Gene Kranz was present at the creation of America's manned space program and was a key player in it for three decades. As a flight director in NASA's Mission Control, Kranz witnessed firsthand the making of history. He participated in the space program from the early days of the Mercury program to the last Apollo mission, and beyond. He endured the disastrous first years when rockets blew up and the United States seemed to fall further behind the Soviet Union in the space race.

This book is not just about how I got back on my horse and went clippity-clop all the way to the World Cup final in Japan. It's the story of how a fat kid who had to live up to the nickname Psycho grew up to play (and party) for over a decade with rugby's greatest pros. From just about surviving the equivalent of 30 car crashes a game and crooning Adele for team spirit, to extensive field notes on the smell of the Scrum and the fine art of on-pitch relief. Then there's rugby's secret naked wrestling scene and how it was exposed. In my world, you never know how the ball will bounce.

Bob Lazar was a brilliant young physicist that found himself employed at a top-secret facility in the middle of the desert outside Las Vegas. Under the watchful eye of the government elite, he is tasked with understanding an exotic propulsion system being used by an advanced aerospace vehicle he is told came from outer space. The stressful work and long, odd hours start to wear on Bob and he becomes concerned for his safety. He tells his wife and a couple close friends about what he's doing in the desert, and his employers find out and are furious.

In this collection of Jeff Bezos' writings - his unique and strikingly original annual shareholder letters, plus numerous speeches and interviews that provide insight into his background, his work, and the evolution of his ideas - you'll gain an insider's view of the why and how of his success. Spanning a range of topics across business and public policy, from innovation and customer obsession to climate change and outer space, this book provides a rare glimpse into how Bezos thinks about the world and where the future might take us.

If any American fictional character of the 20th century seems likely to be immortal, it is Lorelei Lee of Little Rock, Arkansas, the not-so-dumb blonde who knew that diamonds are a girl's best friend. Outrageous, charming, and unforgettable, she's been portrayed on stage and screen by Carol Channing and Marilyn Monroe, and has become the archetype of the footloose, good-hearted gold digger, with an insatiable appetite for orchids, champagne, and precious stones.

From the best-selling author of With the End in Mind, this is a book about the conversations that matter and how to have them better - more honestly, more confidently and without regret. A child coming out to their parent. A family losing someone to terminal illness. A friend noticing the first signs of someone’s dementia. A career’s advisor and a teenager with radically different perspectives. There are moments when we must talk, listen and be there for one another.

On December 1, 2018, Meng Wanzhou, daughter of Ren Zhengfei, founder and CEO of China's most powerful company, Huawei Technologies, was detained at the request of U.S. authorities as she prepared to board a flight out of Vancouver, Canada. The detention of Huawei's female scion set the U.S.-China trade skirmish on fire - and, for the first time, revealed the Ren family's prominence in Beijing's power structure. In The Listening State, acclaimed Washington Post reporter Eva Dou exposes the untold story of the rise of Ren Zhengfei and the mysterious family dynasty at the center of Huawei.

Moving seamlessly from coaching fundamentals to more advanced ideas such as helping clients to identify life purpose, recognize and combat obstacles, align values and actions, maintain a positive mind-set, and live with integrity, this new edition is one-stop-shopping for beginner and advanced coaches alike. Beginning with a brief history of the foundations of coaching and its future trajectory, Becoming a Professional Life Coach takes listeners step-by-step through the coaching process, covering all the crucial ideas and techniques for being a successful life coach.

In 1996, professional wrestling was one of the most watched sports on cable television, with more than 5 million people tuning in every week. And in the late 1990s, pro-wrestling was the hottest thing in American pop culture, with companies making millions in action figures, video games, and simple black t-shirts emblazoned with three little letters: NWO. The NWO, or New World Order, became a business like no other, and was responsible for the explosive ratings and rabid fanbase.

The Customer Success Manager has become a critical asset to organizations across the business landscape. As the subscription model has spread from the cloud and SaaS to more sectors of the economy, that pivotal role will only grow in importance. That's because if you want to compete and thrive in this new environment, you need to put the customer at the center of your strategy. You need to recognize you're no longer selling just a product. You're selling an outcome.