Customer Development

Product list
    • Building Products Your Customers Will Buy
    • By: Cindy Alvarez
    • Narrated by: Chelsea Kwoka
    • Length: 7 hrs and 23 mins
    • Release date: 05-02-21
    • Language: English
    • 4.5 out of 5 stars 6 ratings
    • How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research - before you waste months and millions on a product or service that no one needs or wants....

    Regular price: £29.99 or 1 Credit

    Sale price: £29.99 or 1 Credit

    • How to Thrive in One of the World’s Fastest Growing Careers - While Driving Growth for Your Company
    • By: Ashvin Vaidyanathan, Ruben Rabago
    • Narrated by: Daniel Henning
    • Length: 7 hrs and 22 mins
    • Release date: 24-03-20
    • Language: English
    • 4.5 out of 5 stars 14 ratings
    • The Customer Success Manager has become a critical asset to organizations across the business landscape. As the subscription model has spread from the cloud and SaaS to more sectors of the economy, that pivotal role will only grow in importance....

    Regular price: £12.99 or 1 Credit

    Sale price: £12.99 or 1 Credit

    • How the Quiet and Shy Can Outsell Anyone
    • By: Matthew Pollard
    • Narrated by: Jamie Jackson
    • Length: 4 hrs and 57 mins
    • Release date: 04-01-18
    • Language: English
    • 4.5 out of 5 stars 34 ratings
    • Sales is a skill anyone can learn and master - and introverts are especially good at it once they learn how to leverage their natural strengths....

    Regular price: £17.99 or 1 Credit

    Sale price: £17.99 or 1 Credit

    • How to Innovate with Minimum Viable Products and Rapid Customer Feedback
    • By: Dan Olsen
    • Narrated by: Walter Dixon
    • Length: 9 hrs and 54 mins
    • Release date: 19-05-16
    • Language: English
    • 4.5 out of 5 stars 113 ratings
    • The missing manual on how to apply Lean Startup to build products that customers love....

    Regular price: £15.99 or 1 Credit

    Sale price: £15.99 or 1 Credit

    • How Effective Product Management Creates Real Value
    • By: Melissa Perri
    • Narrated by: Erin deWard
    • Length: 6 hrs and 44 mins
    • Release date: 30-06-20
    • Language: English
    • 4.5 out of 5 stars 187 ratings
    • In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals....

    Regular price: £12.99 or 1 Credit

    Sale price: £12.99 or 1 Credit

    • Start, Finance, or Grow Your Company with Your Customers' Cash
    • By: John Mullins PhD
    • Narrated by: James Conlan
    • Length: 7 hrs and 37 mins
    • Release date: 27-07-20
    • Language: English
    • 4 out of 5 stars 5 ratings
    • In The Customer-Funded Business, best-selling author John Mullins uncovers five novel approaches that scrappy and innovative 21st-century entrepreneurs working in companies large and small have ingeniously adapted....

    Regular price: £14.99 or 1 Credit

    Sale price: £14.99 or 1 Credit

    • A 30-Day Program for Mastering Stress-Free Lead Development
    • By: John Rosso, David Mattson
    • Narrated by: Sean Pratt
    • Length: 3 hrs and 13 mins
    • Release date: 01-06-18
    • Language: English
    • 5 out of 5 stars 14 ratings
    • Prospect the Sandler Way shares 30 core principles for mastering stress-free lead development by phone and over the Internet, in accordance with the selling system developed by David H. Sandler....

    Regular price: £12.99 or 1 Credit

    Sale price: £12.99 or 1 Credit

    • A Practical Guide to Business Development for Consulting and Professional Services
    • By: Tom McMakin, Doug Fletcher
    • Narrated by: Barry Abrams
    • Length: 6 hrs and 34 mins
    • Release date: 28-05-19
    • Language: English
    • 4 out of 5 stars 15 ratings
    • How Clients Buy is the much-needed guide to selling your services. If you're one of the millions of people whose skills are the "product," you know that you cannot be successful unless you bring in clients. The problem is, you're trained to do your job-not sell it....

    Regular price: £12.99 or 1 Credit

    Sale price: £12.99 or 1 Credit

    • How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave
    • By: Robbie Kellman Baxter
    • Narrated by: Caroline Miller
    • Length: 6 hrs and 16 mins
    • Release date: 24-09-21
    • Language: English
    • 4.5 out of 5 stars 3 ratings
    • Develop and cultivate the kind of robust, long-term customer relationships that power companies like Nike, Spotify, LinkedIn, and Target....

    Regular price: £12.99 or 1 Credit

    Sale price: £12.99 or 1 Credit

    • Your 100-Day Plan to Build Lifelong Relationships and Revenue
    • By: Andrew Sobel
    • Narrated by: Steve Menasche
    • Length: 7 hrs and 39 mins
    • Release date: 12-05-20
    • Language: English
    • 3.5 out of 5 stars 5 ratings
    • Andrew Sobel offers a proven, 100-day plan for conquering 14 tough client development challenges and growing your client base. He's encapsulated 25 years of unique research into a practical road map for winning more new clients and growing your existing relationships....

    Regular price: £12.99 or 1 Credit

    Sale price: £12.99 or 1 Credit

    • Drive Growth by Putting Product at the Center of Your Customer Experience
    • By: Todd Olson
    • Narrated by: Basil Sands
    • Length: 8 hrs and 15 mins
    • Release date: 10-11-20
    • Language: English
    • 4.5 out of 5 stars 5 ratings
    • This book is meant to help you transform your company into a product-led organization, helping to drive growth for your business and advance your own career....

    Regular price: £12.99 or 1 Credit

    Sale price: £12.99 or 1 Credit

    • Rediscovering the Secrets to Creating Lasting Value
    • By: Bill George
    • Narrated by: Jack Garrett
    • Length: 8 hrs and 22 mins
    • Release date: 02-02-06
    • Language: English
    • 5 out of 5 stars 4 ratings
    • George lays out his plan for improving corporate America's flaws through responsible leadership....

    Regular price: £19.99 or 1 Credit

    Sale price: £19.99 or 1 Credit

    • How Brands Create Authentic Engagement by Understanding What Motivates Us
    • By: Joe Federer
    • Narrated by: Alex Knox
    • Length: 9 hrs and 14 mins
    • Release date: 14-07-21
    • Language: English
    • 5 out of 5 stars 2 ratings
    • Joe Federer draws on evolutionary biology, anthropology, neuroanatomy, and psychology, as well as more than a decade of hands-on experience, to explain why people act so differently in various online spaces and what they are seeking from participating in each one....

    Regular price: £12.99 or 1 Credit

    Sale price: £12.99 or 1 Credit

    • Creating a Subscription Business in Any Industry
    • By: John Warrillow
    • Narrated by: Don Hagen
    • Length: 5 hrs and 14 mins
    • Release date: 07-04-22
    • Language: English
    • 5 out of 5 stars 10 ratings
    • The lifeblood of your business is repeat customers. But customers can be fickle, markets shift and competitors are ruthless. So how do you ensure a steady flow of business? The secret—no matter what industry you're in—is finding and keeping automatic customers....

    Regular price: £12.99 or 1 Credit

    Sale price: £12.99 or 1 Credit

    • The Gather, Ask, Do Method for Building Meaningful Business Relationships
    • By: Susan McPherson, Jackie Ashton
    • Narrated by: Susan McPherson
    • Length: 8 hrs and 14 mins
    • Release date: 31-08-21
    • Language: English
    • 4.5 out of 5 stars 3 ratings
    • Networking is often considered a necessary evil for all working professionals. With social media platforms like LinkedIn, Twitter, Instagram, and Facebook at our disposal, reaching potential investors or employers is much easier....

    Regular price: £12.99 or 1 Credit

    Sale price: £12.99 or 1 Credit

    • How Three Guys Risked Everything to Turn an Idea into a Global Business
    • By: Mikkel Svane, Carlye Adler
    • Narrated by: Christopher Price
    • Length: 5 hrs and 20 mins
    • Release date: 27-07-20
    • Language: English
    • 5 out of 5 stars 2 ratings
    • Conventional wisdom says most startups need to be in Silicon Valley, started by young engineers around a sexy new idea and backed by VC funding. But as Mikkel Svane reveals in Startupland, the story of founding Zendesk was anything but conventional....

    Regular price: £14.99 or 1 Credit

    Sale price: £14.99 or 1 Credit

    • How Successful Organizations Listen to Customers and Create New Products Continuously
    • By: Jeff Gothelf, Josh Seiden
    • Narrated by: Graham Rowat
    • Length: 6 hrs and 19 mins
    • Release date: 10-12-19
    • Language: English
    • 4.5 out of 5 stars 20 ratings
    • We're in the midst of a revolution. Quantum leaps in technology are enabling organizations to observe and measure people's behavior in real time, communicate internally at extraordinary speed, and innovate continuously....

    Regular price: £12.99 or 1 Credit

    Sale price: £12.99 or 1 Credit

    • Speed Up Sales and Win More Business with Today's Frazzled Customers
    • By: Jill Konrath
    • Narrated by: Jill Konrath
    • Length: 6 hrs and 15 mins
    • Release date: 06-12-10
    • Language: English
    • 4 out of 5 stars 21 ratings
    • Sales strategist Jill Konrath tells you how to overcome obstacles, get more appointments, speed up decisions, and win sales with today's short-fused, frazzled customers....

    Regular price: £15.99 or 1 Credit

    Sale price: £15.99 or 1 Credit

    • How Decoupling Drives Consumer Disruption
    • By: Thales S. Teixeira, Greg Piechota
    • Narrated by: Tom Weitzel
    • Length: 11 hrs and 14 mins
    • Release date: 19-02-19
    • Language: English
    • 4.5 out of 5 stars 11 ratings
    • Based on six years of research, Harvard Business School Professor Thales Teixeira shows how and why industries are disrupted and what established companies can do to respond - as well as what potential start-ups must master if they hope to gain a competitive edge....

    Regular price: £12.99 or 1 Credit

    Sale price: £12.99 or 1 Credit

    • How to Create Tech Products Customers Love, Second Edition
    • By: Marty Cagan
    • Narrated by: Marty Cagan
    • Length: 7 hrs and 45 mins
    • Release date: 20-03-18
    • Language: English
    • 4.5 out of 5 stars 747 ratings
    • How do today's most successful tech companies - Amazon, Google, Facebook - design, develop, and deploy the products that have earned the love of literally billions of people around the world? Find out....

    Regular price: £14.99 or 1 Credit

    Sale price: £14.99 or 1 Credit