New Sales. Simplified. cover art

New Sales. Simplified.

The Essential Handbook for Prospecting and New Business Development

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New Sales. Simplified.

By: Mike Weinberg
Narrated by: Mike Weinberg
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About this listen

No matter how much repeat business you get from loyal customers, the lifeblood of your business is a constant flow of new accounts. Packed with tested strategies and anecdotes, New Sales. Simplified. offers a proven formula for prospecting, developing, and closing deals.

With refreshing honesty and some much-needed humor, sales expert Mike Weinberg examines the critical mistakes made by most salespeople and executives, then provides tips to help you achieve the opposite results.

In New Sales. Simplified., you will learn how to:

  • Identify a strategic list of genuine prospects
  • Draft a compelling, customer focused “sales story”
  • Perfect the proactive telephone call to get face to face with more prospects
  • Use email, voicemail, and social media to your advantage
  • Prepare for and structure a winning sales call
  • Make time in your calendar for business development activities

New Sales. Simplified. is about overcoming and even preventing buyers’ anti-salesperson reflex by establishing trust. This book will help you choose the right targets and build a winning plan to pursue them.

Named by Hubpot as a Top 20 Sales Book of All Time, this easy-to-follow guide will remove the mystery surrounding prospecting and have you ramping up for new business.

©2012 Mike Weinberg (P)2020 AMACOM Business Development Business Development & Entrepreneurship Customer Service Marketing & Sales Sales & Selling Business Strategic Selling

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Critic reviews

"'New Sales. Simplified. is truly priceless. This is a book you don't read once; it's one you read with a highlighter and pad, taking notes on each topic. After you've read it and marked it up, you'll find yourself coming back time and time again for more ideas to help you grow your sales." (Mark Hunter, The Sales Hunter, author of High-Profit Selling)

"Mike Weinberg's coaching and the approach presented in New Sales. Simplified. have been game-changers for our firm. Our revamped sales story is getting us in front of significantly more Fortune 500 prospects, and Mike's method for conducting sales calls has changed the entire dynamic of the sales dance and helped shorten our sales cycle." (Thomas H. Lawrence, CEO, Smartlight Subrogation)

"Everyone in sales is responsible for new business development. Period. End of story. But as Mike Weinberg so clearly puts it, 'No one ever defaults to prospecting.' If you constantly struggle to generate new business, you owe it yourself to read New Sales. Simplified. You will learn everything you need to do to stand out from the competition, get more appointments, and close more deals. Oh, and you will have more fun doing it!' (Kelley Robertson, CEO, The Robertson Training Group, and author of Stop, Ask and Listen and The Secrets of Power Selling)
All stars
Most relevant  
This was an insightful listen, most of it is common knowledge but you know what they say about common knowledge… Yeah, it’s not that common.

Great listen

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The only thing I now need to work out is how to get hold of all the models and worksheets mentioned in the book for improved effectiveness and productivity. Very good listen for all sales people looking for tips on self-improving

Really insightful, great content

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A fantastic sales book. He is a master. His ability to identify and coach how sales should be conducted is brilliant. I have been in sales for 20 years and I still come back to these process with my teams

A fantastic sales book.

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Possibly the best read for all sales people, cuts through the complexity’s and gives you take aways that can be implemented immediately. I would recommend this to any business owner, CEO and anyone in sales or thinking of a sales career.

Keeping the process simple

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Gives some good ideas in the middle of the book about formulating a power statement to help you pitch to customers, including on calls. However, unfortunately the rest of the book is very basic and is largely made up of anecdotes about his success which often aren't particularly useful to the learning. Would definitely reccomend Fantical Prospecting by Jeb Blount instead.

"I" and "My" the most used words in this book

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The narrator is very boring and uninspiring. He waffles on for ages and doesn’t get to the point, he doesn’t make the clear what the best sales techniques are and has lost my interest.

Just talks about himself for ages.

Fanatical Prospecting by Jeb Blount was car more useful.

Boring

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