What if your gym was fully booked and highly profitable all summer long?

While many gym owners brace for a summer slump, Debbie Rosslan ramps up with youth programs such as jump training, volleyball development, and speed and agility, which keep her gym full and profitable.

In this episode of “Run a Profitable Gym,” host Mike Warkentin talks with Debbie about how she uses kids camps to generate consistent revenue during the months of the year when many gym owners struggle.

Debbie breaks down how she structures her camps, prices them for profitability and keeps kids coming back year after year.

She also shares tips on low-cost marketing and explains why parents happily pay premium rates for her kids programs.

Skip the summer slump this year. Instead, listen in as Debbie shares her playbook for a packed and profitable gym. Then take action today.

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Gym Owners United

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0:35 - Summer opportunities for gym owners

3:52 - Revenue from a kids program

5:27 - Setting up a kids program

10:20 - Filling and marketing a kids program

15:18 - How to get started now

Summer is coming, and for many gym owners, that means holds, cancellations and a painful dip in revenue—but it doesn’t have to.

The summer slump is natural if you don't take action: Clients go on vacation, they trade your programmed workouts for outdoor activities in the sunshine, and kids who are home from school force routine changes.

But when clients stop coming to the gym consistently, they lose the momentum they’ve built, making it harder to get them to restart in the fall.

Today on “Run a Profitable Gym,” Two-Brain founder Chris Cooper gives you a tactical action plan for getting ahead of the summer slump in 2025.

He breaks down practical strategies for improving summer retention and boosting revenue with seasonal programs, such as offseason athlete camps.

You’ll also learn how to offer remote coaching and travel prescriptions so you can keep clients engaged even when they’re outside the gym.

Tune in to hear a complete plan you can apply to your gym today and use every year to make summer a strong season.

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Gym Owners United

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3:25 - Pre-sell fall engagement

5:00 - Seasonal programs and events

7:37 - Camps and programs for offseason athletes

9:06 - Remote training programs

12:29 - Vacation training plans

Gabriel Mayer-Bédard, owner of CrossFit St-Basile-le-Grand in Quebec, Canada, used semi-private training to generate over $200,000 in new revenue in just one year.

Adding semi-private training also boosted his gym’s client retention, solved scheduling challenges, and produced higher pay and improved career paths for his coaches.

In a semi-private model, about four clients train at the same time under one coach, and each client receives personalized programming and attention—making it a high-value service for both clients and gyms.

In this episode of “Run a Profitable Gym,” Gabriel outlines exactly how he launched the new service with the help of Two-Brain’s semi-private specialist, Brian Bott.

Gabriel explains how he set pricing and coach pay, sold existing clients on the service, and shifted his onboarding process to funnel new clients into the program.

Looking for a way to grow your gym without burning out? Gabriel’s story will show you what’s possible.

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Gym Owners United

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0:54 - What is semi-private training?

5:43 - Selling semi-private training

10:27 - Session pricing and trainer pay

14:48 - Onboarding into semi-private

21:58 - Working with a specialist