Erik Zeyher’s gym, Warlock CrossFit, generates over $200,000 in annual revenue from its semi-private training program.

In this episode of “Run a Profitable Gym,” Erik breaks down the exact steps he took to build a premium program that works across the board—for clients, coaches and the business. As Erik puts it, “It is aces.”

Erik shares how he structures sessions, pricing and coach pay, and he explains how he generated internal buzz around the program to fill it fast. When his first semi-private session filled up in just 45 minutes, Erik knew he had a winner.

He also gets into logistics issues such as scheduling, onboarding, space constraints and last-minute cancellations.

Now, with expert mentorship and dialed-in systems, Erik can rely on his semi-private program to add $15,000-$22,000 to his gym’s revenue each month.

Thinking about adding a high-value semi-private personal training program? Tune in to hear from a gym owner who’s done it successfully.

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The Prescriptive Model

Prerequisites for Semi-Private

Gym Owners United

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0:01 - Semi-private revenue boost

6:51 - Increased coach pay

12:41 - Biggest challenge in this model

18:36 - Time and space logistics

29:36 - Should gyms implement this?

Small-group and semi-private training can dramatically increase your gym’s revenue, improve coach pay and boost client results.

In this episode, gym owner and semi-private specialist Daniel Purington shares exactly how to build a high-revenue, high-retention semi-private program from the ground up.

Certain prerequisites must be in place before you offer this service. If you miss steps, your program will flounder, you'll get frustrated and your members won't sign up for coaching that can help them get better results faster. Daniel's got your do-this-first checklist.

Daniel also identifies the biggest mistake gym owners make when building semi-private programs, offers his tips for success and explains how to fill your program. Hint: You don't need to spend money on ads or create a new marketing campaign.

As a bonus, Daniel breaks down how his own gym—Woodslawn Fitness in Portland, Oregon—runs concurrent sessions in just 650 square feet, generates $230 per session and pays his semi-private coaches up to $11,000 a month.

Thinking of adding a high-value revenue stream to your gym? Tune in for a step-by-step guide.

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The Prescriptive Model

Gym Owners United

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1:00 - Small group & semi-private revenue

3:25 - How to know if you’re ready

6:56 - Big vs. small group logistics

14:13 - How to fill a program

20:41 - Next steps to get started

Does your gym really need more leads, or are you wasting the leads you already have?

In this episode of “Run a Profitable Gym,” marketing expert John Franklin shares six simple strategies that will help you book more intros and close more sales without spending a dime on ads.

Even small improvements in your lead-nurture process can produce huge returns—just one extra sale per month can add over $17,000 in revenue to a gym.

John explains:

• How and when to contact leads.
• How to personalize lead nurture so your gym stands out.
• How to use long-term lead-nurture tactics that convert cold leads into paying clients months down the line.
• How to use automations without losing the human touch.

He even shares a never-miss script you can use verbatim to start more conversations.

Tune in to hear all six strategies, then start implementing them today to convert more leads into high-value gym members who stay for years.

Links

2026 Two-Brain Summit Tickets

Gym Owners United

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0:29 - Call your leads

7:55 - Follow up with leads

11:12 - Optimize availability

15:32 - Personalize lead nurture

20:49 - Long-term lead nurture