Small-group and semi-private training can dramatically increase your gym’s revenue, improve coach pay and boost client results.

In this episode, gym owner and semi-private specialist Daniel Purington shares exactly how to build a high-revenue, high-retention semi-private program from the ground up.

Certain prerequisites must be in place before you offer this service. If you miss steps, your program will flounder, you'll get frustrated and your members won't sign up for coaching that can help them get better results faster. Daniel's got your do-this-first checklist.

Daniel also identifies the biggest mistake gym owners make when building semi-private programs, offers his tips for success and explains how to fill your program. Hint: You don't need to spend money on ads or create a new marketing campaign.

As a bonus, Daniel breaks down how his own gym—Woodslawn Fitness in Portland, Oregon—runs concurrent sessions in just 650 square feet, generates $230 per session and pays his semi-private coaches up to $11,000 a month.

Thinking of adding a high-value revenue stream to your gym? Tune in for a step-by-step guide.

Links

The Prescriptive Model

Gym Owners United

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1:00 - Small group & semi-private revenue

3:25 - How to know if you’re ready

6:56 - Big vs. small group logistics

14:13 - How to fill a program

20:41 - Next steps to get started