Showing results by narrator "Aidan Hinshaw" in All Categories
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The Consistent Consumer Revised and Expanded
- By: Ken Beller, Steve Weiss, Louis Patler
- Narrated by: Aidan Hinshaw
- Length: 10 hrs and 23 mins
- Unabridged
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Behavior-based demographics are dead. Instead, values-based systems are what will ensure the success of your next marketing campaign. The authors of The Consistent Consumer say values, not past behaviors, will help you better define and understand today's diverse consumer groups and more accurately anticipate how these distinct populations are likely to behave in the future - and what they are likely to buy as a result.
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The Consistent Consumer Revised and Expanded
- Narrated by: Aidan Hinshaw
- Length: 10 hrs and 23 mins
- Release date: 30-10-17
- Language: English
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Regular price: £18.99 or 1 Credit
Sale price: £18.99 or 1 Credit
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