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Mission, vision, values, and aspirational statements are meant to be more than decorations and slogans that make organizations look good in the eyes of employees, customers, investors, and stakeholders. When articulated properly, vision and mission statements can be powerful tools and can be positioned as strategic road maps to steer and unite organizations, employees, and stakeholders toward common objectives and goals. In addition, vision and mission statements can help corporations and organizations define their purpose and establish a unique corporate identity.

Zero-Based Budgeting (ZBB) is making a comeback and has made it to the top of the list of most adopted management tools among executives in leading global organizations. As we enter an unprecedented era of economic unpredictability, disruptive technologies, globalization, and fierce competition, companies are increasingly finding themselves in search of money to invest in new initiatives which have caused a resurgence in ZBB as a tool of choice among executives.

In today’s fast-changing pace of digitization, new technologies can grow old in a matter of months compared to decades due to the rise in standards with technological advancements. So how can you write a book on this subject that can stand the test of time? Many books on the subject that were published only a couple of years ago are obsolete and worthless unless you’re seeking to learn the ancient history of digital transformation. But this audiobook is different from anything you will find out there on the subject matter.