Showing results by author "Christopher Cole" in All Categories

In 1973, Martin Cooper invented the cell phone. How? He started with a problem (the Chicago police needed an alternative to bulky two-way radios). He synchronized the magic triangle (product, company, and category design). He executed a lightning strike (a publicized call to his top competitor). And he won the category.

Christmas is a lightning strike for Christianity (not unlike how Salesforce created Dreamforce, their yearly conference). It happens once per year, and introduces the masses to the POV of Christianity ("Jesus died for our sins") without requiring any real religious participation. If you want to go to Christmas Eve mass, churches are open. And if you just want to Amazon Prime a bunch of gifts for your nieces and nephews and get drunk on spiked eggnog, God bless you!

Business media “platforms” and social media platforms have a problem. The way content gets created, distributed, and monetized today is being radically transformed—and most people haven’t noticed yet. And up until now, creators have not been paid (fairly) for their work. Short, sweet, and jam-packed with incredibly valuable insights, this audiobook is the ultimate guide for creators who want to understand how to make the most of the changing media landscape.

The Magic Triangle is the combination of product design, company design, and category design that produces legendary outcomes in the world of business. All three elements—company design, product design, and category design—work together and balance each other to exert great force on a company’s success and value. And the legendary, enduring companies get these three elements of company design, product design, and category design in such a state of synchronicity that they reinforce each other.

From early in life, we’re taught to compete in a preexisting game of comparison designed by someone else (listen to this sentence three times). And in doing so, we unconsciously submit to someone else’s rules. In business, this seems smart. Buy Google Ads for the keywords that indicate someone is already shopping and yell, “Pick me! Pick me!” The unquestioned rationale is: Demand exists, and if our business can tap into that existing demand, we will find customers—and customers lead to profits.

The same way startups work hard to one day achieve a legendary liquidity moment and go public, the same can be said about individuals who achieve a certain level of autonomy and financial freedom in their personal lives. And in the wake of the 2020 COVID-19 pandemic, it’s clear this desire for freedom is more desirable than ever.

Category Pirates - Christopher Lochhead, Eddie Yoon, and Nicolas Cole - walk listeners through arguably the most important aspect of going public: writing the S-1. If there was ever a way to measure public company readiness, the S-1 document would be it. Within the first few lines of a company’s S-1, you can immediately tell whether they are positioning themselves in the context of the past, or are educating investors on a different (and exponentially more valuable) future.

In this collection, you’ll find stories conveyed through poetry and song. Some of them will no doubt be familiar to you - like Francis Scott Key’s Star Spangled Banner and Julia Ward Howe’s Battle Hymn of the Republic (although many people are only familiar with the first verse). Other poems will be entirely new to you. My hope is that you’ll embrace both the familiar and the unfamiliar as pieces of the American story that deserve to be remembered.

Cities are bombed out ruins and wilderness is humanity’s new home. The undead roam the earth, and the new world order is about the struggle to survive. Sonny Daniels begins an emotional and physical journey of personal survival and protecting those he loves. While survival is a constant struggle, Sonny’s most desperate fight is the struggle preserve some semblance of a compassionate soul. Sonny and his parents are caught in the zombie outbreak in upstate New York. After the passage of the first year, their base is attacked by bandits and their safety has again been compromised.

Short, sweet, and jam-packed with incredibly valuable insights, this audiobook is an actionable guide to creating massive differentiation in your business.

Welcome to "Ask Hym," the podcast where we delve into the depths of the AskMen subreddit to address your burning questions and explore the minds and experiences of men from around the world. At "Ask Hym," we understand that every question asked is an opportunity for enlightenment, laughter, and growth. Our podcast is all about fostering an open dialogue on topics that matter to men, from relationships, career, health, and lifestyle to the complexities of modern masculinity.

Short, sweet, and jam-packed with incredibly valuable insights, this audiobook busts common product myths and shows how to make a place in the world for your product.