Martin Cooper: The Purpose of Technology
The Father of the Cell Phone on Making Technology More Efficient and Accessible for All
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.
Add to basket failed.
Please try again later
Add to wishlist failed.
Please try again later
Remove from wishlist failed.
Please try again later
Adding to library failed
Please try again
Follow podcast failed
Unfollow podcast failed
LIMITED TIME OFFER
3 months free
£8.99/mo thereafter. Renews automatically. Terms apply. Offer ends 31 July 2025 at 23:59 GMT.
Pick 1 audiobook a month from our unmatched collection.
Listen all you want to thousands of included audiobooks, Originals, and podcasts.
Access exclusive sales and deals.
Premium Plus auto-renews for £8.99/mo after 3 months. Cancel monthly.
Martin Cooper: The Purpose of Technology
Narrated by:
Jason DeFillippo
Buy Now for £2.99
No valid payment method on file.
We are sorry. We are not allowed to sell this product with the selected payment method
Pay using card ending in
By completing your purchase, you agree to Audible's Conditions of Use and authorise Audible to charge your designated card or any other card on file. Please see our Privacy Notice, Cookies Notice and Interest-based Ads Notice.
-
Narrated by:
-
Jason DeFillippo
About this listen
In 1973, Martin Cooper invented the cell phone.
How?
- He started with a problem (the Chicago police needed an alternative to bulky two-way radios)
- He synchronized the magic triangle (product, company, and category design)
- He executed a lightning strike (a publicized call to his top competitor)
And he won the category.
In this mini-book you will learn:
- How Martin Cooper led the creation of the world’s first cell phone at Motorola—and made the first publicized call on it.
- The Category Design frameworks Cooper used to invent the cell phone and dominate the new and different category.
- The steps Cooper and his team took to create a product and experience that solved the problem with immobile phones.
- The three major issues in healthcare, education, and energy that Cooper believes can be solved with efficient, accessible technology.
- Sage advice for Category Designers who dream to change the world with technology.
Short, sweet, and jam-packed with incredibly valuable insights, this Pirate Profile tells the story of a radically different engineer who used Category Design to achieve a technology breakthrough.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2022 Category Pirates (P)2022 Category PiratesListeners also enjoyed...
No reviews yet