Showing titles in Marketing

Tom Kelley, author of The Art of Innovation and the general manager of IDEO, the world-famous design firm, illuminates the strategies IDEO used to beat the devil's advocate and drive creativity throughout the organization.

Stop "just getting by"... Master the 80/20 rule and make more money without more work. When you know how to walk into any situation and see the 80/20's, you can solve almost any conversion problem. Any traffic problem. Any money problem. If you're a sales and marketing professional, you can save 80 percent of your time and money by zeroing in on the right 20 percent of your market. By page 5 you'll be applying 80/20² and 80/20³ to gain 10X, even 100X the success.

Ever wish you had a business mentor with over a decade of experience whispering success secrets in your ear? That’s exactly what you’ll get when you tune into the top-ranked Online Marketing Made Easy Podcast with your host, 9 to 5er turned CEO of a multi-million dollar business & NY Times Best Selling Author, Amy Porterfield. Her specialty? Breaking down big ideas and strategies into actionable step-by-step processes designed to get you results with a whole lot less stress. Tune in, get inspired, and get ready to discover why hundreds of thousands of online business owners turn to Amy for...

This book is for a very small percentage of business people. You see, most people in business are not trying to use Category Design to create a new category that changes the future and generates exponential new value. Instead, many people in business are trying to “not get fired.” Many people want to go to work, make a contribution, and go home.

Instagram Marketing Mastery: Building Brands, Growing Communities, and Leveraging Trends by Elena Waters is the ultimate guide for entrepreneurs, marketers, and influencers who want to transform their Instagram presence into a powerful marketing tool. Whether you're just starting out or looking to scale your business, this book provides actionable strategies that will help you harness the full potential of Instagram.

How Clients Buy is the much-needed guide to selling your services. If you're one of the millions of people whose skills are the "product," you know that you cannot be successful unless you bring in clients. The problem is, you're trained to do your job-not sell it. No matter how great you may be at your actual role, you likely feel a bit lost, hesitant, or "behind" when it comes to courting clients, an unfamiliar territory where you're never quite sure of the line between under- and over-selling. This book comes to the rescue with real, practical advice for selling what you do.

In the newest edition of Smart Calling: Eliminate the Fear, Failure, and Rejection from Cold Calling, celebrated author and sales trainer Art Sobczak packs even more powerful insight into what many people fear: prospecting by phone for new business.

The methods contained within this book are so simple, so instantaneous, and so effective, it’s as if they work by magic. If you implement even one tactic in this book, you’ll see the change in your prospects' demeanor. And you’ll know the $100M Offer method worked when you start hearing “What do I need to do to move forward?” ...before you even ask for the sale.

Emotion by Design reveals how leaders can harness the creative potential of any team, and so resonate with their audience like never before. Reflecting on his time working on Nike campaigns for Ronaldo and LeBron, the Olympics and the FIFA World Cup, Greg Hoffman reveals how any business can unlock its creativity: whether by seeking out the daydreamers (and taking them seriously), or recognising that visionary ideas come not only from ingenious individuals but from whole cultures of innovation or understanding how to turn a mere campaign into a global movement.

In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that's helped hundreds of thousands become better, more confident writers. In this brand-new edition, she delivers all the practical, how-to advice and insight you need for the process and strategy of content creation, production, and publishing.

Why keep lining the pockets of others when your unique ideas could take you to independence, financial security, and confident entrepreneurship? It’s easy to assume that it takes a certain type of personality to run a successful business. However, entrepreneurship isn’t a skill that you are either born with or simply don’t have. It’s more like a gardener planting their first seed. With patience, passion, and the right knowledge, that seed can turn into a thriving plant!

How can we create and market creative works that achieve longevity? Holiday explores this mystery by drawing on his extensive experience working with businesses and creators such as Google, American Apparel, and the author John Grisham as well as his interviews with the minds behind some of the greatest perennial sellers of our time.

The Millionaire Maker has done it once again! Dan S. Kennedy revisits little-known, profit-proven direct mail strategies that continue to be effective for any business.

In this podcast, you will learn some of the top techniques and strategies I learned on my way to selling over $1.25M on the Etsy platform. We will cover everything from how I regularly receive over 50,000 visits to my shop per month to how I made over $500,000 from one product in my shop. Are you ready to take the next step to achieve this kind of success in your own Etsy shop? Schedule a strategy call with me and lets talk! https://calendly.com/dylanjahraus/program-strategy-call?month=2022-09

Navigating the difficulties of running a construction business can be challenging, but you're not alone. "Develop Your Construction Business" brings you bi-weekly insights on best business practices, marketing strategies, operational efficiency, and much more, tailored specifically for construction business owners. Whether you're a general builder, electrician, plumber, or carpenter looking to grow profitably, this podcast is your blueprint for success. Greg Wilkes is an award-winning construction business coach who has successfully grown his own construction business and wants to help you. ...

Why do so many smart people struggle with marketing? The answer is simple: smart people love complexity, and complexity brews problems. But when it comes to marketing, simple is better. Unfortunately, marketing has become overly complicated. We are bombarded with marketing tools and tactics, gimmicks and fads, and countless social media channels. It’s overwhelming. As a smart person, you don’t want to become a professional marketer. You offer a valuable product or service and want to attract more customers.

This second edition of contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, and a range of new exercises.

Have you ever experienced the following? A new, fired-up distributor joins your business, excited about the opportunity to change their life circumstances for the better. They "get" the business, they know what they have to do to make a success of it and they can't wait to get started. Equally, you're excited about your new recruit. You feel that you've finally found "the one" person that is going to take the business seriously, someone you can work with, someone who is going to stick around no matter what.

Welcome to The Only Fans Secrets Podcast, where you'll learn about Marketing, Branding, Promotion and Best Practices for Only Fans success. Hosted by Richard A. Lewis, owner of the Only Fans Marketing Company SEO Bounty.Follow Our Only Fans Marketing Blog at https://seobounty.com/blog/

Whether you’re a complete beginner on Etsy, or want to scale your handmade business to multi-6 figures, the “How To Be A Handmade Boss” podcast gives you actionable advice and workshop style full length episodes to grow your handmade business on Etsy and beyond.We get it. Starting or growing a handmade business can be really overwhelming, and sometimes you feel like you have an expensive hobby rather than a profitable business. If you have questions like “How can I make sales in my business?” “How do I start a handmade shop?” “How can I make this passion my full-time gig?” or...