In this episode of Etsy Seller Success, I sit down with HR expert Kira La Forgia to discuss key topics like hiring, firing, and the differences between employee and 1099 statuses. We dive into Kira's background, her approach to transparent and clear work environments, and her insights into creating a mutually beneficial workplace.

We also explore common fears and mistakes small business owners make when hiring and firing, the importance of employee classification, and the legal implications of employment status. Kira shares actionable advice for managing employees, documenting performance issues, and conducting effective interviews. This episode is packed with valuable information for Etsy sellers looking to expand their teams in a compliant and effective way.

In this episode, we discuss:

[01:42] Kira's Journey: From Corporate Trauma to HR Passion

[03:06] The Importance of Clear and Transparent Work Environments

[04:20] Starting and Growing Your Business Team

[07:45] Hiring Part-Time Employees: Legal and Practical Tips

[17:11] Employee Classification: 1099 vs. W2

[20:38] Handling Employee Termination and Layoffs

[28:50] Honesty and Accountability in Business Decisions

[29:58] Understanding Unemployment for Small Business Owners

[33:19] Navigating Employee vs. Contractor Costs

[35:38] The Mindset of Employees vs. Contractors

[38:27] Creating Effective Job Descriptions

[41:38] Interviewing for Cultural Fit

[44:17] Authenticity in Leadership and Hiring

Connect with Kira:

Website: https://www.the-paradigm.com

Instagram: https://www.instagram.com/theparadigmm/

About Kira La Forgia:

With over a decade of experience in People Operations in the corporate world, Kira La Forgia is no stranger to the sensitive issues involved in the human side of running a business. There’s a lot to learn from hiring, onboarding, training, and managing the performance of over 500 employees for a multimillion dollar business. The good news is, Kira learned it all so you don’t have to.

Kira founded Paradigm to bridge the gap between corporate HR policies and the modern needs of entrepreneurs. Because Google might have almost all the answers, but it doesn’t have what your unique business needs.

Want to get your $1 trial listing? Head to EtSEO and grab it today.

🔗 LINKS

📖 Download my FREE 16-step checklist: https://dylanjahraus.mykajabi.com/opt-in-7cbce5a9-e57e-4967-a4c3-6c85f523eaac

📞 Book a call with me to discuss your Etsy Shop and hear more about how I can help you through my program, The Ultimate Etsy Course and 1:1 Coaching! https://calendly.com/dylanjahraus/the-ultimate-etsy-course-qualification-call-podcast

🏆 Student Results
https://www.dylanjahraus.com/student-testimonials

📷 Instagram - https://www.instagram.com/dylanjahraus/


👋 WHO AM I?
Welcome, friends! I am Dylan, a multi-six figure Etsy & Shopify seller. My Etsy shop ranks in the 0.1% of Etsy shops worldwide and we reached $1M+ in sales in just 5 years. I am here to provide value to YOU through tips and tactical advice, either to start your new Etsy shop or to grow your current Etsy shop to the multi-six figure level and beyond. There's no fluff here - only tactics that add to your profit and save you time!

This is the BIGGEST Listing Hack for More Etsy Sales...

In this episode, I break down the exact strategy for making Etsy listings that get more sales than the competition! Be sure to stay until the end to learn my personalized approach to taking your Etsy shop to the next level.

Want to get your $1 trial listing? Head to EtSEO and grab it today.

🔗 LINKS

📖 Download my FREE 16-step checklist: https://dylanjahraus.mykajabi.com/opt-in-7cbce5a9-e57e-4967-a4c3-6c85f523eaac

📞 Book a call with me to discuss your Etsy Shop and hear more about how I can help you through my program, The Ultimate Etsy Course and 1:1 Coaching! https://calendly.com/dylanjahraus/the-ultimate-etsy-course-qualification-call-podcast

🏆 Student Results
https://www.dylanjahraus.com/student-testimonials

📷 Instagram - https://www.instagram.com/dylanjahraus/


👋 WHO AM I?
Welcome, friends! I am Dylan, a multi-six figure Etsy & Shopify seller. My Etsy shop ranks in the 0.1% of Etsy shops worldwide and we reached $1M+ in sales in just 5 years. I am here to provide value to YOU through tips and tactical advice, either to start your new Etsy shop or to grow your current Etsy shop to the multi-six figure level and beyond. There's no fluff here - only tactics that add to your profit and save you time!

In this episode, I chat with Amy Eaton, a specialist in product photography and content marketing. We discuss essential strategies for enhancing product photos to increase click-through and conversion rates on Etsy.

Amy shares her background in brand photography and her shift to teaching product photography and content marketing to makers. She provides valuable tips on using smartphones for product photos, avoiding light boxes, and the importance of lifestyle photos for wearable items. Amy also covers prop usage, angles, and the importance of detail shots to showcase products effectively. The episode wraps up with insights on the significance of email marketing, social media, and digital products in scaling an Etsy business.

In this episode, we discuss:

[01:40] Amy's Journey: From Photographer to Educator

[04:28] The Importance of Product Photography

[07:43] Getting Started with Product Photography

[13:09] Using Props Effectively in Your Photos

[17:19] Essential Shots for Product Listings

[19:18] Modeling and Lifestyle Photography Tips

[22:55] Expanding Beyond Photography: Marketing and Digital Products

Connect with Amy:

Website: https://www.amytakespictures.com

Instagram: https://www.instagram.com/amy.takes.pictures/

About Amy Eaton:

Amy Eaton is a professional photographer turned creative business coach and go-to instructor for photography, video, and content marketing for over 5500 students who LOVE her signature, no-muss no-fuss teaching style.

Amy is all about simple, effective strategies for creating GREAT content that will help you stand out, grow, and sell more with ease – so you can free up time to do more of what you love.

She has helped creative business owners see INCREDIBLE things happen in their businesses – including increasing their revenue by nearly six-figures, retiring their spouses, going viral, leaving their day jobs, and building the businesses of their wildest dreams.

In addition to her courses, membership, and coaching, you can learn from her on her YouTube channel, podcast, blog, and Instagram.

It is Amy’s absolute pleasure in life to help so many grow their businesses into thriving, fulfilling ventures that allow them to live a life they truly love – with less stress and more joy.

Want to get your $1 trial listing? Head to EtSEO and grab it today.

🔗 LINKS

📖 Download my FREE 16-step checklist: https://dylanjahraus.mykajabi.com/opt-in-7cbce5a9-e57e-4967-a4c3-6c85f523eaac

📞 Book a call with me to discuss your Etsy Shop and hear more about how I can help you through my program, The Ultimate Etsy Course and 1:1 Coaching! https://calendly.com/dylanjahraus/the-ultimate-etsy-course-qualification-call-podcast

🏆 Student Results
https://www.dylanjahraus.com/student-testimonials

📷 Instagram - https://www.instagram.com/dylanjahraus/


👋 WHO AM I?
Welcome, friends! I am Dylan, a multi-six figure Etsy & Shopify seller. My Etsy shop ranks in the 0.1% of Etsy shops worldwide and we reached $1M+ in sales in just 5 years. I am here to provide value to YOU through tips and tactical advice, either to start your new Etsy shop or to grow your current Etsy shop to the multi-six figure level and beyond. There's no fluff here - only tactics that add to your profit and save you time!