Alexander Scott has quickly moved through the ranks of Foster Web Marketing. We’re re-releasing this episode to double down on the valuable information he provides for our listeners. At the time of the original recording, Alexander was a Senior Digital Marketing Strategist, but by the time the episode aired he had become our Director of Marketing Services. Now, a little more than a year later, he has earned the title of Chief Business Development Officer! This episode will explain why. Aside from treating his body well, he has treated our clients with the first-class service that has created tremendous growth for all companies that he comes in contact with. Learn more about the different approaches Alexander takes with his many clients in this episode of World of Marketing!

0:14 Introduction

1:28 Alexander’s Fitness Journey

5:28 Presentation: Helping Clients Succeed

6:00 Baseline Digital Marketing

8:50 Visibility + Gated Content = Leads

11:29 Organic & Local SEO

14:35 Marrying Content With Context

22:01 Finding New Marketing Solutions

24:57 On-Page SEO

29:44 The FMW Marketing Services Team

30:38 The Importance of a Marketing Team

34:30 Closing Thoughts

No law firm or podiatrist is the same. Each business requires a different approach to marketing and a unique marketing mix. If a marketer tells you a strategy is one-size-fits-all, then it’s time to find another marketer. What works for one practice utilizing its own resources in its specific market is surely different than what works for your mix of reputation, resources, and market size. Your practice’s growth is its own, and it’s time to handle it that way! Absorb how you can approach your marketing by watching or listening to Alexander’s presentation during this episode.

- Tom Foster of Foster Web Marketing
- Alexander Scott of Foster Web Marketing

This episode is brought to you by Foster Web Marketing.

Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

Our award-winning marketing and systems solutions are what set us apart from everyone else.

Dr. Nathan Ivey comes from the Pacific Northwest and is from a family of 10. He got his podiatry degree from the California College of Podiatric Medicine in 1999. Eventually, the lack of sun got to him and his wife, so they uprooted and moved down to New Mexico, where he has been in practice ever since. His specialty is in rearfoot and ankle reconstruction, but he is also adept at using orthotics to correct issues that would otherwise require surgery. He is a business owner who is familiar with the stresses and obstacles involved in running a practice and taking over a practice. Over the years, he has built a sense of resiliency into his entrepreneurial style—something we can all learn from.

0:00 Preview - Obstacles in Taking Over a Practice

1:17 Introduction

4:44 Is There a Secret to Podiatry Growth?

8:48 How Nathan Got Started

11:50 Building Without a Guide

13:28 Nathan’s Background Outside of Work

14:34 Setting Up Shop in Albuquerque

16:38 Obstacles in Taking Over a Practice

21:00 The Necessity of Resilience

23:45 Marketing Before FWM

26:10 Modernizing Marketing With FWM

30:50 Performance Improvements With FWM

33:55 Flying From Practice to Practice

36:29 Dealing With Social Anxiety

41:26 Nathan’s Best Piece of Advice

42:31 Nathan’s Daily Rituals

44:58 Closing Thoughts

You’d be hard-pressed to find a podiatrist, or any entrepreneur for that matter, that has a story quite like Dr. Nathan Ivey’s. His practice has been forged out of the trials and tribulations of moving several states away, taking over a practice, holding his own against hospitals, and actually having to fly across New Mexico to commute between two practices. His story is one of legend—and, like many legends, we can learn a lesson or two from it. This episode will explore the concepts of the ever-evolving landscape of entrepreneurship, marketing, and life in general.

- Tom Foster of Foster Web Marketing
- Dr. Nathan Ivey of New Mexico Foot and Ankle Institute

This episode is brought to you by Foster Web Marketing.

Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

Our award-winning marketing and systems solutions are what set us apart from everyone else.

Steve Seckler is a seasoned lawyer turned marketer and leadership coach for lawyers. He has also authored the book Think Like a Lawyer, Act Like an Entrepreneur, set to be published in 2025. Steve is an expert in teaching lawyers how to balance skepticism and risk aversion with the relationship-building skills needed to grow their practices.

0:00 Preview - The Power of Being Known

1:04 Introduction

1:56 Getting to Know Steve

3:51 Steve’s Life Right Out of Law School

6:16 Steve’s Experience in Lawyer Recruiting

7:49 The Truth About Recruiting for Firms

10:45 The Power of Being Known

13:25 Discussing Steve’s Book

15:55 A Lawyer’s Job: “Promot Thyself”

18:42 What Sets Steve Apart From Competition

23:00 Get Help That Gets You What You Want

26:32 Wrapping Up

A coach is there for you to figure out your goals. They are a mentor. As Steve puts it, they are a “reality check.” Not everyone knows what they actually want in order to achieve success, but that’s the first step. Reach out to Steve today to start your journey on figuring out what it is you need to find greater satisfaction in your life and profession.

- Tom Foster of Foster Web Marketing
- Steve Seckler of Seckler Attorney Coaching

This episode is brought to you by Foster Web Marketing.

Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

Our award-winning marketing and systems solutions are what set us apart from everyone else.

Philippos Aristotelous is a coaching extraordinaire from Cyprus! His clients include business executives, law firm leaders, and organizations looking to improve their overall operations. In addition to one-on-one and group coaching sessions, Philippos is an active public speaker and the author of two books: The MARVEL of Happiness and The MARVEL of Engagement. His coaching philosophy is holistic, as he works to adjust clients' mindsets and lifestyles to better suit their goals and needs.

0:00 Preview - Conducting a Culture X-Ray

1:00 Introduction

2:18 Getting to Know Philippos

4:08 The “Happy Lawyer” Paradox

6:13 Philippos’ Coaching Philosophy

10:43 Philippos’ One-on-One Coaching

12:00 Philippos’ Group Coaching

14:54 Conducting a Culture X-Ray

17:41 How Philippos Gets Clients

20:20 Reaching Clients on a Personal Level

23:14 Finding an Entry Point

25:57 What Philippos Does for Fun

27:40 Past Law Firm Clients

31:13 Wrapping Up

We all need to strike a balance between the different facets of our responsibilities and well-being. Enter: Philippos. His work revolves around bringing happiness and fulfillment into clients’ lives. If something seems off-balance in your professional life or your overall outlook, contact Philippos today to learn more about how his program can help you reach a greater level of satisfaction in all that you do.

- Tom Foster of Foster Web Marketing
- Philippos Aristotelous of Philarist.com

This episode is brought to you by Foster Web Marketing.

Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

Our award-winning marketing and systems solutions are what set us apart from everyone else.

Lisa Fraley is not your run-of-the-mill attorney. She’s held many titles and acclaims, but above all else, she’s considered to have “legal love.” With decades of legal experience under her belt, her journey is anything but conventional. Starting at a prestigious corporate law firm working in healthcare and bioethics, she evolved into a life coach in 2003 and a health coach in 2012 with 72 corporate wellness seminars under her belt in just over a year. Lisa’s passions have led to her being a Legal Coach® and Holistic Lawyer® in her own personal niche.

0:00 Preview - The Secret to Entrepreneurialism

1:00 Introduction

4:00 Lisa’s Background

11:03 Lisa’s Mentors

12:11 The Variety Found in Healthcare Law

14:19 Practicing Law VS. Being a Coach

17:03 How Lisa’s Coaching Program Works

20:26 Teaching People How to Operate Online

23:22 The Secret to Entrepreneurialism

26:12 The Complexity of Healthcare Law

29:13 Lisa’s Lack of Rituals and Routines

31:07 The Craziest Thing Lisa’s Ever Done

33:07 Who Lisa Finds Inspiring

35:05 Lisa’s Book Suggestions

26:50 Aligning Your Practice’s Chakras

39:50 Wrapping Up

Lisa Fraley’s coaching program aids online entrepreneurs, operations, and even other coaches through holistic legal education. Her clients discover what they need to know about the legal side of running a business. Get yourself and your business covered with legal protections by working with Lisa Fraley today!

- Tom Foster of Foster Web Marketing
- Lisa Fraley the Legal Coach® and Holistic Lawyer®

This episode is brought to you by Foster Web Marketing.

Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

Our award-winning marketing and systems solutions are what set us apart from everyone else.

This episode of World of Marketing Podcast was originally released December 26, 2023.

Carolyn Walker is the CEO and Managing Partner of Response, an independent marketing agency in New Haven, CT. Carolyn honed her skills over 20 years in senior management, building revenues and maximizing market competitiveness for multi-million and multi-billion dollar corporations. Today, she and Response develop cutting-edge marketing solutions to expand their clients’ reach into new markets by introducing new channels and opportunities to get the word out. She’s a champion of bold ideas, an agent of change, and a firm believer that marketing is not the savior but the amplifier.

0:00 Preview - Experienced-Based Branding

1:04 Introduction

3:40 Response Marketing

6:37 Working With CorelDRAW

7:47 Working With McAfee

11:08 The Hackable? Podcast

14:05 Attracting Big Brands

15:38 Marketing Professional Services

19:47 Experience-Based Branding

20:58 Performance Marketing

23:05 Experience and Memory

27:06 Creating Excitement

29:37 Developing a Branded Podcast

36:00 Marketing Is an Investment

37:27 Past Mistakes

38:43 Mentors

40:31 Podcast Recommendations

41:23 Conference Recommendations

43:22 Rituals and Routines

47:51 Closing Thoughts

Everyone knows the traditional marketing channels: website, video, social media, email, SMS, etc. When the world of marketing (nudge nudge) is as saturated as it is today, a bold idea like developing a new podcast or creating an emotionally engaging brand campaign to reach a completely new audience or shift your practice’s positioning could be the secret to success. This is Response’s specialty. If you want your business to punch above its weight class, we urge you to pay attention to what Carolyn has to say.

- Tom Foster of Foster Web Marketing
- Carolyn Walker of Response

This episode is brought to you by Foster Web Marketing.

Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

Our award-winning marketing and systems solutions are what set us apart from everyone else.

Len Spada of Massachusetts’ Spada Law Group is a friend, a colleague, and an advocate for his community at large. While his practice is based just a short trip away in Chelsea, Massachusetts, this Boston-born personal injury attorney has built a reach that far surpasses state boundaries. Len has used community-based marketing not only to make a difference in his neighborhood but also to make a name for himself both locally and throughout legal marketing circles across the country.

0:00 Preview - Starting a Law Firm

1:20 Introduction

2:57 How Len Got Started

6:00 Working With Insurance Companies

7:53 Importance of Varied Experience

9:37 Len’s Mentors

12:04 Starting a Law Firm

14:47 Rituals and Routines

17:04 Podcast Recommendations

19:17 Book Recommendations

20:19 Len’s Past Mistakes

23:53 Community-Based Marketing

31:20 Closing Thoughts

Community-based marketing is a form of community outreach in which you get your practice involved in events and causes around the neighborhood and local community. It’s an excellent way of getting your name out there when facing competition that may have more resources and years of practice than you. There is no doubt that if you want to succeed, you should start at the basics and community-based marketing is definitely the ABCs of building a local presence in the most impactful way.

- Tom Foster of Foster Web Marketing
- Len Spada of Spada Law Group

This episode is brought to you by Foster Web Marketing.

Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

Our award-winning marketing and systems solutions are what sets us apart from everyone else.

Heather Moulder is a former Big Law partner turned lawyer coach who traded in her $2.5M+ law practice to help lawyers build their ideal legal career around the lifestyle they actually want. Using her unique Rewire + Reconnect + Realign framework, Heather is known for helping clients 10x their performance while also reenergizing professionally.

0:00 Preview - Marketing for the Introverted Lawyer

1:11 Introduction

3:31 Thinking Like a Lawyer

7:32 The Value of a Basic Understanding

10:11 What Keeps Lawyers From Leadership

13:53 Changes in Legal Business Development

17:56 Marketing for the Introverted Lawyer

22:10 The Value of a Good Mastermind Group

27:12 Getting Clients Self-Sufficient Quickly

30:13 Wrapping Up

Heather’s company, Course Correction Coaching, understands the root feelings all lawyers share. They understand that most lawyers decide to enter the legal profession because they want to make a good living while doing something they feel makes an impact on the world around them. Course Correction Coaching—with its unique framework—takes attorneys’ success a step further to help them figure out a work-life balance that adds happiness to their list of successes. Reach out today to see how Heather and her team can make their own impact in your world.

- Tom Foster of Foster Web Marketing
- Heather Moulder of Course Correction Coaching

This episode is brought to you by Foster Web Marketing.

Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

Our award-winning marketing and systems solutions are what set us apart from everyone else.