Alexander Scott has quickly moved through the ranks of Foster Web Marketing. We’re re-releasing this episode to double down on the valuable information he provides for our listeners. At the time of the original recording, Alexander was a Senior Digital Marketing Strategist, but by the time the episode aired he had become our Director of Marketing Services. Now, a little more than a year later, he has earned the title of Chief Business Development Officer! This episode will explain why. Aside from treating his body well, he has treated our clients with the first-class service that has created tremendous growth for all companies that he comes in contact with. Learn more about the different approaches Alexander takes with his many clients in this episode of World of Marketing!

0:14 Introduction

1:28 Alexander’s Fitness Journey

5:28 Presentation: Helping Clients Succeed

6:00 Baseline Digital Marketing

8:50 Visibility + Gated Content = Leads

11:29 Organic & Local SEO

14:35 Marrying Content With Context

22:01 Finding New Marketing Solutions

24:57 On-Page SEO

29:44 The FMW Marketing Services Team

30:38 The Importance of a Marketing Team

34:30 Closing Thoughts

No law firm or podiatrist is the same. Each business requires a different approach to marketing and a unique marketing mix. If a marketer tells you a strategy is one-size-fits-all, then it’s time to find another marketer. What works for one practice utilizing its own resources in its specific market is surely different than what works for your mix of reputation, resources, and market size. Your practice’s growth is its own, and it’s time to handle it that way! Absorb how you can approach your marketing by watching or listening to Alexander’s presentation during this episode.

- Tom Foster of Foster Web Marketing
- Alexander Scott of Foster Web Marketing

This episode is brought to you by Foster Web Marketing.

Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

Our award-winning marketing and systems solutions are what set us apart from everyone else.

Dr. Nathan Ivey comes from the Pacific Northwest and is from a family of 10. He got his podiatry degree from the California College of Podiatric Medicine in 1999. Eventually, the lack of sun got to him and his wife, so they uprooted and moved down to New Mexico, where he has been in practice ever since. His specialty is in rearfoot and ankle reconstruction, but he is also adept at using orthotics to correct issues that would otherwise require surgery. He is a business owner who is familiar with the stresses and obstacles involved in running a practice and taking over a practice. Over the years, he has built a sense of resiliency into his entrepreneurial style—something we can all learn from.

0:00 Preview - Obstacles in Taking Over a Practice

1:17 Introduction

4:44 Is There a Secret to Podiatry Growth?

8:48 How Nathan Got Started

11:50 Building Without a Guide

13:28 Nathan’s Background Outside of Work

14:34 Setting Up Shop in Albuquerque

16:38 Obstacles in Taking Over a Practice

21:00 The Necessity of Resilience

23:45 Marketing Before FWM

26:10 Modernizing Marketing With FWM

30:50 Performance Improvements With FWM

33:55 Flying From Practice to Practice

36:29 Dealing With Social Anxiety

41:26 Nathan’s Best Piece of Advice

42:31 Nathan’s Daily Rituals

44:58 Closing Thoughts

You’d be hard-pressed to find a podiatrist, or any entrepreneur for that matter, that has a story quite like Dr. Nathan Ivey’s. His practice has been forged out of the trials and tribulations of moving several states away, taking over a practice, holding his own against hospitals, and actually having to fly across New Mexico to commute between two practices. His story is one of legend—and, like many legends, we can learn a lesson or two from it. This episode will explore the concepts of the ever-evolving landscape of entrepreneurship, marketing, and life in general.

- Tom Foster of Foster Web Marketing
- Dr. Nathan Ivey of New Mexico Foot and Ankle Institute

This episode is brought to you by Foster Web Marketing.

Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

Our award-winning marketing and systems solutions are what set us apart from everyone else.

Steve Seckler is a seasoned lawyer turned marketer and leadership coach for lawyers. He has also authored the book Think Like a Lawyer, Act Like an Entrepreneur, set to be published in 2025. Steve is an expert in teaching lawyers how to balance skepticism and risk aversion with the relationship-building skills needed to grow their practices.

0:00 Preview - The Power of Being Known

1:04 Introduction

1:56 Getting to Know Steve

3:51 Steve’s Life Right Out of Law School

6:16 Steve’s Experience in Lawyer Recruiting

7:49 The Truth About Recruiting for Firms

10:45 The Power of Being Known

13:25 Discussing Steve’s Book

15:55 A Lawyer’s Job: “Promot Thyself”

18:42 What Sets Steve Apart From Competition

23:00 Get Help That Gets You What You Want

26:32 Wrapping Up

A coach is there for you to figure out your goals. They are a mentor. As Steve puts it, they are a “reality check.” Not everyone knows what they actually want in order to achieve success, but that’s the first step. Reach out to Steve today to start your journey on figuring out what it is you need to find greater satisfaction in your life and profession.

- Tom Foster of Foster Web Marketing
- Steve Seckler of Seckler Attorney Coaching

This episode is brought to you by Foster Web Marketing.

Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

Our award-winning marketing and systems solutions are what set us apart from everyone else.