Episodes

  • Shantelle Girard | Rancher Hat Bar Founder : Transforming Western Fashion with Custom Cowboy Hats

    Shantelle Girard | Rancher Hat Bar Founder : Transforming Western Fashion with Custom Cowboy Hats
    Jan 6 2025
    In this lively episode of Western Fashion Behind the Scenes, Ashley Jackson interviews Shantelle Girard, the dynamic founder of Rancher Hat Bar, a rapidly expanding Western lifestyle brand. Shantelle shares her inspiring journey from crafting custom hats at her kitchen table to building a nationally recognized brand with seven locations and a devoted following. What began as a vintage camper turned traveling hat bar has evolved into brick-and-mortar stores across the U.S., including Folsom, Scottsdale, Denver, Waco, Dallas, and soon Nashville in early 2025. She also envisions Rancher Hat Bar as a global brand, with aspirations to expand internationally, starting with Canada. Shantelle emphasizes Rancher's commitment to blending fashion-forward designs with respect for Western roots, a reflection of her upbringing split between rural and urban influences. Her early memories of crafting jewelry on her family’s turquoise-rich property in New Mexico and her teenage experiences at Country Thunder music festivals ignited her passion for Western fashion. Managing rapid growth hasn’t been without challenges, from navigating state-specific regulations to running a business with a 50-member team, including operations, marketing, events, and retail staff. Shantelle credits her success to her team's dedication and her relentless focus on brand development, drawing inspiration from other female entrepreneurs like Sarah Blakely and Kimes Ranch founders. Her leadership style fosters collaboration, empowering women to thrive in a traditionally male-dominated industry. Listeners will love Shantelle’s candid insights into the highs and hurdles of building a Western empire, her vision of Rancher Hat Bar as synonymous with cowboy hat customization, and her advice to aspiring entrepreneurs: stay driven, embrace challenges, and keep evolving. This episode celebrates the intersection of hard work, creativity, and community in the Western lifestyle space. Key Highlights: Shantelle’s Journey: Began crafting custom hats at her kitchen table before launching Rancher Hat Bar in January 2023.Innovated the “traveling hat bar” concept using a vintage camper trailer, creating an interactive and vibrant customer experience.Opened the first Rancher Hat Bar store in Folsom, CA, followed by six more locations, including Scottsdale, Denver, Waco, Dallas, and upcoming Nashville (opening February 2025). Expansion Goals: Vision to have 15 locations by the end of 2025, with an international expansion starting in Canada (Calgary Rodeo is a key target). Challenges & Growth: Overcame hurdles in expansion, including state laws, permits, and operational complexities.Shantelle is highly hands-on, leading a team of over 50 employees, including an office team managing marketing, social media, events, and warehouse operations. Inspiration & Superpower: Passionate about brand development, having successfully built Rancher Hat Bar into a nationally recognized name in under two years.Influenced by trailblazing women like Sara Blakely and inspired by other Western industry entrepreneurs like Kimes Ranch. Personal Story: Grew up blending Western and modern influences, with deep ties to the Western lifestyle through family roots in turquoise mining and New Mexico ranch life.Shantelle’s entrepreneurial spirit stems from a lineage of hardworking innovators, including her grandmother, Arizona’s first female skateboard shop owner. Advice for Listeners: Stay persistent despite obstacles; each challenge is an opportunity to grow.Build a strong team that matches your energy and drive.Focus on creating a brand experience that resonates with customers while staying authentic to your roots. Guest: Shantelle Girard Website: rancherhatbar.comSocial Media: @RancherHatBar Host: Ashley Jackson Instagram: www.instagram.com/thebootbabeYouTube: The Boot Babes & Western Fashion BTS
    Show More Show Less
    26 mins
  • Lacey Mitsche | Building Hey Hottie Co. and Balancing Beauty, Business, and Motherhood

    Lacey Mitsche | Building Hey Hottie Co. and Balancing Beauty, Business, and Motherhood
    Dec 31 2024

    In this episode of Western Fashion Behind the Scenes, I sit down with the multi-talented Lacey Shaw-Mitsche, founder of Hey Hottie Co., a cosmetics and beauty brand that embodies empowerment and authenticity. Lacey shares her journey of building a multifaceted life as a content creator, hairstylist, business owner, real estate investor, and mother of four—all while inspiring women to embrace their individuality and strength.

    1. 💡 Lacey's wisdom shines through as she discusses balancing her many roles, how she approaches brand collaborations with integrity, and her philosophy of giving more than you take. We also dive into the power of appreciation, resilience, and the importance of supporting other women in an often-challenging industry.

      This episode is packed with inspiration, heart, and practical advice for anyone navigating entrepreneurship, creativity, and life’s challenges.

      🌟 New Episode Alert! 🌟

      "Let me tell you, this woman is the definition of unstoppable! 💪 Lacey Mitchie, founder of Hey Hottie Co., joins me on Western Fashion Behind the Scenes to share her incredible journey of doing it all—business, beauty, real estate, and being a rockstar mom.

      ✨ Favorite Quote from the Episode:‘There’s no shame in living a multifaceted, multidimensional life. You can do it all, and you can do it your way.’ – Lacey Mitsche

      💬 We talk about:💄 Building her brand, Hey Hottie Co.💼 How to authentically connect with brands👩‍👧‍👦 Balancing life as a mom and entrepreneur💌 The importance of women lifting each other up


      Follow Lacey on⁠ Instagram @laceymitscheofficial⁠

      🔗 Click the link in bio to tune in! You don’t want to miss this dose of inspiration. 🌵💋

      #WesternFashionBehindTheScenes #HeyHottieCo #EmpoweredWomenEmpowerWomen #MultifacetedLife #ContentCreatorGoals #BeautyAndStrength #WesternFashionPodcast

      • “There’s no shame in living a multifaceted, multidimensional life. You can do it all and still stay true to yourself.”
      • “Appreciation is everything. When you value people, they grow in value.”
      • “Give to others before you ask for anything. Relationships built on trust and authenticity last a lifetime.”
      • “When women support women, there’s nothing we can’t overcome.”


      Let’s inspire more women to live boldly, dream big, and stay true to themselves!

    Show More Show Less
    22 mins
  • Lexi Hoagland | Cowgirls & Cocktails Founder + Lane Boots Marketing & NFR

    Lexi Hoagland | Cowgirls & Cocktails Founder + Lane Boots Marketing & NFR
    Dec 6 2024

    Ashley from Western Fashion Behind the Scenes interviews Lexi Hoagland, founder of Cowgirls and Cocktails and a marketing specialist at Lane Boots. The discussion delves into Lexi’s unique background and her passion for the Western industry, which led her from a career in construction to founding a women’s networking group and working in the Western fashion sector. Lexi shares insights into the mission of Cowgirls and Cocktails, its impact on women's networking, and organizing unique events like the upcoming Vegas tea party. She also talks about her journey with Lane Boots, highlighting the brand's innovative designs and influencer marketing strategies. The conversation closes with future events planned for Cowgirls and Cocktails, emphasizing the importance of curiosity, networking, and passion in career growth.


    #1 Takeaway ? Be curious. Come from a learners mindset.

    #2. No one is going to scream your name, louder than yourself. When you get in a room with women who care, ask for what you want!


    Find Lexi on Instagam at @lexihoagland

    Find Cowgirls & Cocktails on Instagram @cowgirlsandcocktails_

    Will you be in Vegas for NFR?

    Attend the NFR Vegas Tea Party! It's Free! Click Here!


    For more information on Lane Boots, visit laneboots.com.
    Show More Show Less
    23 mins
  • Steering the Future of Women's Rodeo: Lindsay Rosser-Sumpter's Vision

    Steering the Future of Women's Rodeo: Lindsay Rosser-Sumpter's Vision
    Dec 4 2024

    In this episode of the Cowboy Boot Podcast, Ashley interviews Lindsay Rosser-Sumpter, a renowned rodeo figure and fashion icon. Discussing Lindsay's fascinating career in rodeo, the interview covers her roles from a family deeply rooted in the rodeo industry to becoming the commissioner of the Women's Rodeo World Championship, the largest all-female rodeo event. The episode highlights Lindsay's award recognitions, the inclusion of various women’s sports, and the growth and future of women’s rodeo.


    Key moments include the impact of breakaway roping and efforts to bring it into mainstream events, and Lindsay's perspective on supporting female athletes of all levels. The addition of goat tying.

    Additionally, Ashley and Lindsay discuss the importance of role models in rodeo and Lindsay’s aspirations to make women's rodeo a household name.


    Contact Linsay lsumpter@wrwc.rodeo


    This episode is an edutainment segment hosted by The Boot Babe
    Show More Show Less
    21 mins
  • Michelle Darlenee | El Paso TX Lifestyle Influencer & Mother, Her House & Horse Updates

    Michelle Darlenee | El Paso TX Lifestyle Influencer & Mother, Her House & Horse Updates
    May 2 2024
    In this heartfelt episode of "Western Fashion Behind the Scenes," host Ashley, known as the Boot Babe, dives deep into the world of Western fashion with a special guest, Michelle Marquez, also known as Michelle Darlenee on social media.

    Follow Michelle on Instagram Here @MichelleDarlenee
    Follow Michelle on TikTok Here @MichelleDarlenee

    Michelle shares her unique story of growing up with a sibling who shares her name due to their parents' complex history, leading to her distinctive moniker on Instagram. From discovering she had a sister during a challenging family revelation to embracing a life filled with Western fashion, Michelle’s journey is nothing short of captivating. The discussion also explores her evolution from a makeup enthusiast to a prominent Western fashion influencer and content creator, balancing her role as a mother and a ranch wife while nurturing her new passion for barrel racing. Whether you're a fan of Western style, a budding influencer, or someone who loves enriching stories of life's unexpected twists, this episode promises deep insights and inspiring revelations, all wrapped in the love of cowboy boots!
    Show More Show Less
    27 mins
  • Jessica Garza | Founder of Pacific Northwest's Market in the Mountains, Her Story & Farm Safety

    Jessica Garza | Founder of Pacific Northwest's Market in the Mountains, Her Story & Farm Safety
    Apr 27 2024
    Jessica Garza, founder of Market in the Mountains at Moose Valley Ranch, shares her journey of rural entrepreneurship and community building on the Western Fashion Behind the Scenes Podcast. She discusses the origins of Market in the Mountains, an initiative aimed at supporting local entrepreneurs, particularly women, in the Pacific Northwest. Jessica emphasizes the importance of community support and integrity in navigating controversial topics such as farm safety and ethical concerns within the leather industry. With a background in law enforcement, Jessica brings a unique perspective to her leadership approach, advocating for honesty, respect, and accountability. Through her retreats and community engagements, she continues to inspire women to embrace their leadership potential and foster meaningful connections within the Western fashion community.
    Connect with Jessica Garza and learn more about Market in the Mountains at
    Moose Valley Ranch:
    Instagram: @moosevalleyranch
    Website: moosevalleyranch.com
    Show More Show Less
    25 mins
  • Madelyn Houser | Dressage Explained, AETA Equestrian Influencer, & How to Overcome Fear

    Madelyn Houser | Dressage Explained, AETA Equestrian Influencer, & How to Overcome Fear
    Apr 17 2024
    Today, we're joined by the fabulous Madelyn Houser, known for her passion for all things equine on her popular Instagram account, The Blonde and the Bay. Get ready as Madelyn takes us through the ins and outs of her daily routines, the elegant art of dressage, and how it's a cornerstone of both English and Western riding. We'll hear first hand how horses have shaped her life, from facing fears head-on to adding a touch of style to the equestrian scene. But that's not all! Madelyn will also be sharing some insider tips on how dressage is accessible for newcomers and spilling the beans on the latest trends in horse fashion. So whether you're a seasoned rider or just curious about the world of horses, stay tuned for a broadcast filled with fascinating insights and the undeniable bond between humans and these magnificent creatures.

    Follow Madelyn Here @theblondeandthebay_

    Quotes from Madelyn
    1. "Dressage is really just basic training, but as you move up, it becomes a dance."
    2. "The horses served as a foundation for our relationship, which is amazing that an animal can do that."
    3. "Once you're an equestrian athlete and you taste fear, it is really hard to let that fear go."
    4. "You don't have to fit one mold. You can be a dressage rider and wear your cowboy hat with your breeches and your boots."
    Show More Show Less
    27 mins
  • Justie Jensen | Her Wedding Boots, Content Creating, Microblading, & Rodeo Queen Confidence

    Justie Jensen | Her Wedding Boots, Content Creating, Microblading, & Rodeo Queen Confidence
    Apr 11 2024
    Former Rodeo Queen Cowgirl Justie Jensen shares her journey from growing up in Idaho to pursuing a full-time career in content creation and microblading, with a passion for Western fashion at the core.

    Justie delves into the intricacies of microblading, highlighting its transformative impact on confidence and self-image. She discusses her collaborations with various brands, including Black Star Boots and dream collab Wrangler, expressing her aspirations for future partnerships. Justie also opens up about her personal struggles with self-confidence, sharing a touching anecdote from her childhood.Throughout the episode, Justie offers valuable advice for aspiring content creators, emphasizing authenticity, consistency, and continuous self-education. She encourages others to pursue their passions wholeheartedly and remain resilient in the face of challenges.

    Ashley concludes the episode by promoting Justie's social media handles and podcast, "Cowgirl Handbook," and sharing a sponsor message from The Boot Babes.
    • Justie Jensen:
      • Instagram: @JustieJensen
      • YouTube: Life with J
      • Podcast: Cowgirl Handbook
    • Ashley, Host of Western Fashion Behind the Scenes:
      • Instagram: @TheBootBabe
      • Website: The Boot Babes
    Quotes:
    • Justie Jensen: "I think just showcasing different ways to style clothes is fun."
    • Justie Jensen: "Being able to work with Wrangler would be a really cool opportunity."
    • Justie Jensen: "I'll post really unfiltered pictures of myself... just to prove to myself that it doesn't matter."
    • Ashley: "It's always a good day to wear cowboy boots."

    • This episode of Western Fashion Behind the Scenes is brought to you by The Boot Babes, the largest Western networking group for women in the world. Visit The Boot Babes to sign up for their newsletter and join the next women's adventure in the West.
    Show More Show Less
    28 mins