Western Fashion : Behind The Scenes

By: Ashley Jackson
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  • Summary

  • Welcome to "Western Fashion: Behind the Scenes" hosted by The Boot Babes, the podcast that takes you on a journey through the exciting world of Western Fashion. From cowboy boots to fringe jackets, from rodeo to runway, we explore the history, trends, and people behind this iconic style. Join us as we share stories from the industry's most fascinating characters, including designers, influencers, trend-setters, and more. Whether you're a seasoned cowboy boot collector or a newcomer to the world of Western Fashion, this podcast is for you. Tune in and saddle up for an unforgettable ride into the wild west of fashion. Subscribe to "Western Fashion: Behind the Scenes" now and never miss an episode!
    Ashley Jackson
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Art
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Episodes
  • Shantelle Girard | Rancher Hat Bar Founder : Transforming Western Fashion with Custom Cowboy Hats

    Shantelle Girard | Rancher Hat Bar Founder : Transforming Western Fashion with Custom Cowboy Hats
    Jan 6 2025
    In this lively episode of Western Fashion Behind the Scenes, Ashley Jackson interviews Shantelle Girard, the dynamic founder of Rancher Hat Bar, a rapidly expanding Western lifestyle brand. Shantelle shares her inspiring journey from crafting custom hats at her kitchen table to building a nationally recognized brand with seven locations and a devoted following. What began as a vintage camper turned traveling hat bar has evolved into brick-and-mortar stores across the U.S., including Folsom, Scottsdale, Denver, Waco, Dallas, and soon Nashville in early 2025. She also envisions Rancher Hat Bar as a global brand, with aspirations to expand internationally, starting with Canada. Shantelle emphasizes Rancher's commitment to blending fashion-forward designs with respect for Western roots, a reflection of her upbringing split between rural and urban influences. Her early memories of crafting jewelry on her family’s turquoise-rich property in New Mexico and her teenage experiences at Country Thunder music festivals ignited her passion for Western fashion. Managing rapid growth hasn’t been without challenges, from navigating state-specific regulations to running a business with a 50-member team, including operations, marketing, events, and retail staff. Shantelle credits her success to her team's dedication and her relentless focus on brand development, drawing inspiration from other female entrepreneurs like Sarah Blakely and Kimes Ranch founders. Her leadership style fosters collaboration, empowering women to thrive in a traditionally male-dominated industry. Listeners will love Shantelle’s candid insights into the highs and hurdles of building a Western empire, her vision of Rancher Hat Bar as synonymous with cowboy hat customization, and her advice to aspiring entrepreneurs: stay driven, embrace challenges, and keep evolving. This episode celebrates the intersection of hard work, creativity, and community in the Western lifestyle space. Key Highlights: Shantelle’s Journey: Began crafting custom hats at her kitchen table before launching Rancher Hat Bar in January 2023.Innovated the “traveling hat bar” concept using a vintage camper trailer, creating an interactive and vibrant customer experience.Opened the first Rancher Hat Bar store in Folsom, CA, followed by six more locations, including Scottsdale, Denver, Waco, Dallas, and upcoming Nashville (opening February 2025). Expansion Goals: Vision to have 15 locations by the end of 2025, with an international expansion starting in Canada (Calgary Rodeo is a key target). Challenges & Growth: Overcame hurdles in expansion, including state laws, permits, and operational complexities.Shantelle is highly hands-on, leading a team of over 50 employees, including an office team managing marketing, social media, events, and warehouse operations. Inspiration & Superpower: Passionate about brand development, having successfully built Rancher Hat Bar into a nationally recognized name in under two years.Influenced by trailblazing women like Sara Blakely and inspired by other Western industry entrepreneurs like Kimes Ranch. Personal Story: Grew up blending Western and modern influences, with deep ties to the Western lifestyle through family roots in turquoise mining and New Mexico ranch life.Shantelle’s entrepreneurial spirit stems from a lineage of hardworking innovators, including her grandmother, Arizona’s first female skateboard shop owner. Advice for Listeners: Stay persistent despite obstacles; each challenge is an opportunity to grow.Build a strong team that matches your energy and drive.Focus on creating a brand experience that resonates with customers while staying authentic to your roots. Guest: Shantelle Girard Website: rancherhatbar.comSocial Media: @RancherHatBar Host: Ashley Jackson Instagram: www.instagram.com/thebootbabeYouTube: The Boot Babes & Western Fashion BTS
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    26 mins
  • Lacey Mitsche | Building Hey Hottie Co. and Balancing Beauty, Business, and Motherhood

    Lacey Mitsche | Building Hey Hottie Co. and Balancing Beauty, Business, and Motherhood
    Dec 31 2024

    In this episode of Western Fashion Behind the Scenes, I sit down with the multi-talented Lacey Shaw-Mitsche, founder of Hey Hottie Co., a cosmetics and beauty brand that embodies empowerment and authenticity. Lacey shares her journey of building a multifaceted life as a content creator, hairstylist, business owner, real estate investor, and mother of four—all while inspiring women to embrace their individuality and strength.

    1. 💡 Lacey's wisdom shines through as she discusses balancing her many roles, how she approaches brand collaborations with integrity, and her philosophy of giving more than you take. We also dive into the power of appreciation, resilience, and the importance of supporting other women in an often-challenging industry.

      This episode is packed with inspiration, heart, and practical advice for anyone navigating entrepreneurship, creativity, and life’s challenges.

      🌟 New Episode Alert! 🌟

      "Let me tell you, this woman is the definition of unstoppable! 💪 Lacey Mitchie, founder of Hey Hottie Co., joins me on Western Fashion Behind the Scenes to share her incredible journey of doing it all—business, beauty, real estate, and being a rockstar mom.

      ✨ Favorite Quote from the Episode:‘There’s no shame in living a multifaceted, multidimensional life. You can do it all, and you can do it your way.’ – Lacey Mitsche

      💬 We talk about:💄 Building her brand, Hey Hottie Co.💼 How to authentically connect with brands👩‍👧‍👦 Balancing life as a mom and entrepreneur💌 The importance of women lifting each other up


      Follow Lacey on⁠ Instagram @laceymitscheofficial⁠

      🔗 Click the link in bio to tune in! You don’t want to miss this dose of inspiration. 🌵💋

      #WesternFashionBehindTheScenes #HeyHottieCo #EmpoweredWomenEmpowerWomen #MultifacetedLife #ContentCreatorGoals #BeautyAndStrength #WesternFashionPodcast

      • “There’s no shame in living a multifaceted, multidimensional life. You can do it all and still stay true to yourself.”
      • “Appreciation is everything. When you value people, they grow in value.”
      • “Give to others before you ask for anything. Relationships built on trust and authenticity last a lifetime.”
      • “When women support women, there’s nothing we can’t overcome.”


      Let’s inspire more women to live boldly, dream big, and stay true to themselves!

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    22 mins
  • Lexi Hoagland | Cowgirls & Cocktails Founder + Lane Boots Marketing & NFR

    Lexi Hoagland | Cowgirls & Cocktails Founder + Lane Boots Marketing & NFR
    Dec 6 2024

    Ashley from Western Fashion Behind the Scenes interviews Lexi Hoagland, founder of Cowgirls and Cocktails and a marketing specialist at Lane Boots. The discussion delves into Lexi’s unique background and her passion for the Western industry, which led her from a career in construction to founding a women’s networking group and working in the Western fashion sector. Lexi shares insights into the mission of Cowgirls and Cocktails, its impact on women's networking, and organizing unique events like the upcoming Vegas tea party. She also talks about her journey with Lane Boots, highlighting the brand's innovative designs and influencer marketing strategies. The conversation closes with future events planned for Cowgirls and Cocktails, emphasizing the importance of curiosity, networking, and passion in career growth.


    #1 Takeaway ? Be curious. Come from a learners mindset.

    #2. No one is going to scream your name, louder than yourself. When you get in a room with women who care, ask for what you want!


    Find Lexi on Instagam at @lexihoagland

    Find Cowgirls & Cocktails on Instagram @cowgirlsandcocktails_

    Will you be in Vegas for NFR?

    Attend the NFR Vegas Tea Party! It's Free! Click Here!


    For more information on Lane Boots, visit laneboots.com.
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    23 mins

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