In this episode, Jules White lifts the lid on a common but overlooked issue: many websites - despite looking beautiful, are quietly blocking their own visibility in search results. Sharing a recent Power Hour with a business coach, Jules walks through the surprising fixes they uncovered in just one hour, including indexing issues, canonical errors, and page structure problems that were silently sabotaging the site’s SEO.

Jules explains why these problems often go undetected, especially when developers or SEO companies haven’t shown business owners how to check their own data or use tools like Google Search Console. She also shares how to spot outdated SEO practices and avoid common traps within platforms like FEA Create and other HighLevel white labels.

Key Takeaways:

• Broken Visibility: How one coach’s site looked great but wasn’t showing up on Google because her sitemap was broken and her pages weren’t being indexed.
• SEO Sabotage: The danger of misusing canonical tags and outdated “keywords” boxes in website builders.
• 28 H1s on One Page?!! Why heading structure matters and how to fix it quickly using a free Chrome plugin.
• Simple Tools, Big Impact: How using Google Search Console can show you what’s indexed and what Google sees when it crawls your site.
• Future-Proofing for AI Search: Why fixing these foundations now sets you up for better visibility in AI-powered search results.

If your website looks the part but isn’t bringing in visitors or leads, this episode is packed with practical checks and quick wins to help you move forward.

Resources mentioned in this episode:

• Episode 31 – How to use Google Search Console to improve your SEO for more website traffic
• Episode 39 – The biggest website and SEO mistakes I see (and how to avoid them)
• Beginners Google Analytics 4 Course - GA4 Made Simple (& Google Search Console) – Step-by-step guide to setting up and using Google Search Console, ideal for beginners.
• Book a Website Clarity Power Hour – Get personalised advice and uncover your quick wins

Don’t forget to subscribe to The Website Success Show for more bite-sized SEO, website, and content optimisation tips. And if you ever feel stuck—remember, sometimes all it takes is one focused hour to change everything.

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Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

Jules White reflects on one year of podcasting & the surprising impact it’s had on her business, her confidence, & her visibility. She shares the story of how the podcast began, the mindset shifts she’s experienced, what she’s learned about content creation, & how podcasting has helped her connect more deeply with her audience. She also opens up about her inner critic, the messy middle, & how doing things imperfectly has been key to showing up consistently.

Key Takeaways:

• From Live Videos to a Real Podcast: Jules shares how her weekly Facebook Lives evolved into a podcast & how she kept the process simple to avoid burnout.
• Slow Marketing Wins: Why podcasting is a slower but more sustainable form of marketing & how Jules reached over 6,000 downloads without social media.
• Using Content You Own: Learn how Jules repurposes episodes into blog posts & YouTube videos to build her website visibility & support long-term SEO.
• How She Really Uses AI: From generating show notes to cleaning up transcripts & writing weekly emails, AI tools have helped streamline her podcast process.
• Embracing Imperfection: Podcasting has helped Jules quiet her inner critic & build confidence by doing it messy, showing up imperfectly, & focusing on helping her listeners.

Most Popular & Mentioned Episodes:

• Episode 002: Why You Don't Need To Keep Feeding The Algorithm: Use Your Existing Content Potential To Show Up In Search
• Episode 003: What To Do If Your Webpage Has Had 100 Visitors & Zero Conversions!
• Episode 027: Benefits of Podcasting - 3 Months That Transformed My Business
• Episode 039: The BIGGEST Website & SEO Mistakes I See (& How to Avoid Them)
• Episode 047: How I Use AI in My Personal Life - From Meal Planning to Mindset Coaching
  Episode 055: Growing a Podcast Without Social Media – Milestones, Lessons, & Confidence Building
• Episode 062: Less Social, More Success! 3 Sustainable Strategies to Build Your Business Without Social Media

Resources mentioned in this episode:

• Grow Your Show With SEO (SEO for Podcasts course) – learn how to optimise your podcast to attract more listeners
• Website Clarity Power Hour – book a 1:1 strategy session to get clarity on your next steps
• The Website Growth Club – a supportive membership to help you grow your website traffic & visibility

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Support the show

Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

In this episode, Jules White is joined by brand photographer Adele Williams from Super Funky Penguin, for a deep dive into how to use photography strategically on your website – and why it’s far more than just a ‘nice to have’.

Adele shares her journey from engineering to photography, and why visuals are one of the most powerful tools you have to stop the scroll, build trust, and connect with your audience. Together, Jules and Adele explore how to choose the right images, prepare for a brand shoot, and avoid common mistakes that can hurt your website’s visibility and conversions.

Key Takeaways:

• Why professional photography matters: Your images should showcase who you are, what you do, and how you work. Stock photos won’t cut it.
• The one photo every website needs: A high-quality, confident image of you (yes, really) – ideally on your homepage, above the fold.
• Common mistakes to avoid: Including using portrait images where landscape ones are needed, or forgetting to plan where your photos will be used.
• How to prepare for a brand shoot: Adele explains why her clients get homework, and how this helps them get clear on their story and visual style.
• Photography and SEO: From dwell time to alt text, the right images can absolutely support your visibility in search – especially when tailored to local SEO.
• When to invest in brand photography: Whether you’re just starting out or ready to level up, Adele explains what to consider at each stage.

If you’ve ever felt unsure about what photos to use, when to hire a photographer, or how to make your visuals work harder for your brand – this is a must-listen.

Resources mentioned in this episode:

• Visit Super Funky Penguin to find out more about Adele’s photography and videography services
• Download Adele's free practical guide & workbook 'How To Stand Out and Be Seen' to confidently show up, share your story, and connect with the right clients.
• Check out the Free Beginner's QuickStart Guide to SEO to improve your visibility
• Join The Website Growth Club for monthly bite-sized SEO lessons, Q&A support, and actionable website strategies

Send us a text

Support the show

Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

In this episode, Jules White shares an honest and reassuring update on what’s really changing in the world of SEO - and what still works, especially for beauty and wellness businesses.

With Google’s new AI Mode rolling out in the US, it’s easy to feel overwhelmed or behind. But instead of chasing every new trend, Jules encourages listeners to refocus on the simple, powerful foundations that still drive visibility - and that matter even more as AI becomes part of search.

Key Takeaways:

• What AI Mode actually means: Understand what’s changing with Google’s latest update and how it might impact local search.
• Why Google Business Profiles matter more than ever: Discover why this free tool is one of the fastest, most effective ways to improve visibility - and how it connects with AI search results.
• Website copy that works: Jules explains how to write clear, structured website content that helps both search engines and potential customers understand what you do.
• How to build credibility across the web: Learn why reviews, brand mentions and online reputation are becoming key ranking signals in the age of AI.
• You don’t need to become an SEO expert: This episode is a reminder that small, thoughtful steps still count - and you’re not behind if you’re building with care.

If you’ve been feeling out of touch or pressured to “keep up,” this episode is for you. It’s packed with calm, clear advice you can take action on today.

Resources mentioned in this episode:

• Google Business Profile Mini-Intensive: A done-with-you session to optimise your profile for local visibility and discover messaging insights that carry through to your website.
• Google Business Profile Online Course: A self-paced guide to getting your profile fully set up and optimised, even if you’re starting from scratch.
• Book a Website Potential Discovery Call: Chat with Jules about your website and get clarity on the next steps to make it work harder for your business.
• Join The Website Growth Club: Take bite-sized action inside Jules’ membership and start turning your website into your hardest-working team member.

Send us a text

Support the show

Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

In this episode, Jules White dives into a live website and SEO audit with productivity and lifestyle coach Natalie Ford — revealing the simple fixes and overlooked opportunities that could transform her website.

If your website is more of a “digital brochure” than a working part of your business, you’ll want to listen in. Jules shares bite-sized advice on getting started with SEO, setting up the right analytics tools, and how to align your website messaging with what your audience is actually searching for.

Whether you’re a coach, service provider, or creative business owner, this episode is packed with actionable insights to help you stop wasting time and start making your website work harder for you.

Key Takeaways:

• From Passive to Powerful: Why your website should be more than a placeholder – and how to start making it part of your active marketing strategy.
• Quick SEO Wins: Learn the most common website mistakes Jules sees and how to fix them (hint: it’s not about blogging every week or chasing keywords you don’t understand).
• Google Tools 101: The difference between Google Analytics and Google Search Console — and which to set up first if SEO is your priority.
• Getting Found Online: Why page titles, descriptions, and heading hierarchy matter more than you think for both Google and your visitors.
• Content That Converts: How to write for humans and search engines without sounding robotic — and the simple tweaks that improve usability and conversions on mobile.

If you're feeling overwhelmed or unsure about where to start with your website, this episode will help you get clarity on what really matters and how to move forward.

Resources mentioned in this episode:

• Free Beginner’s QuickStart Guide to SEO — Learn the basics and get your site set up for SEO success.
• GA4 & Google Search Console Set-Up Course — A short, practical course to help you get tracking in place.
• Keyword Map & Planner — Organise and plan your SEO strategy with ease.

Don't forget to subscribe to the podcast for more clear, human-first tips on SEO, CRO, and making your website actually work for your business.

Find out more about Natalie here

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Support the show

Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

In this episode of The Website Success Show, Jules White explores how AI tools like ChatGPT, Google Gemini and Perplexity are starting to recommend real businesses – including local ones – in their search results. Drawing on recent examples and live walkthroughs, Jules shares what these tools are really looking for, and why you don’t need a fancy website to show up in AI-driven searches.

You’ll hear a practical breakdown of how AI search works, what data it’s using (hint: Google reviews, your website content, and local listings), and what simple updates can help position your business to be recommended — whether you’re a skin clinic, dog boarding provider, or salon.

Key Takeaways:

• AI Tools are Replacing Traditional Search (Sometimes): ChatGPT and others are now offering curated business recommendations, sometimes showing product images, reviews and links – just like a smart local directory.
• Why Local Businesses Still Have an Edge: Google Business Profiles, local keywords, and consistent listings are critical if you want to show up in AI search results.
• The Role of Reviews, Copy, and Clarity: AI tools prioritise businesses with strong reviews, well-written descriptions, and clearly defined services – not just beautiful websites.
• What to Optimise First: Foundational SEO still matters most. That includes making your website readable, linking from trusted sources, and using the language people actually search for.

If you're ready to make your website more AI-friendly without overhauling everything, this episode will help you understand where to start.

Resources mentioned in this episode:

• 🧠 Listen to Epsiode 081: How to Get ChatGPT to Recommend You (And Why Google Still Matters)
• 🔍 Grab the Free Beginner's QuickStart Guide to SEO
• 📈 Learn more about my SEO Action Plan service

Don't forget to subscribe to the podcast for more insights on SEO, local visibility, and building a website that actually works for your business.

Send us a text

Support the show

Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

In this episode, Jules White shares the heart behind her work - why she loves helping women grow their income and visibility through their websites, and how a few focused changes can make all the difference.

Jules explains why she no longer builds websites from scratch, and instead prefers diving into existing sites to uncover opportunities for better results. She shares how many business owners already have untapped potential on their websites - whether they’re getting traffic through social media, podcast guesting or referrals - and how simple improvements can double their conversions without needing a total rebuild.

She also talks about the importance of confidence with tech, the mindset shifts needed to stop fearing your website, and why she’s passionate about helping others understand SEO in a simple, step-by-step way. Plus, Jules touches on how search is evolving with AI, and why your owned content - like websites and podcasts - matters more than ever.

Key Takeaways:

• Why you don’t always need a new website – Jules reveals how refining what’s already there can lead to more conversions with less overwhelm.
• Simplifying SEO – You don’t need to learn everything. Just start with what moves the needle.
• Overcoming tech fear – Hear why gaining confidence with your website can lead to daily sales and less reliance on social media.
• Staying visible in a changing digital world – Why creating searchable, ownable content (like podcasts and websites) is a future-proof move.

Resources mentioned in this episode:

• Free Beginner’s QuickStart Guide to SEO
• Episode 003: What To Do If Your Webpage Has Had 100 Visitors & Zero Conversions!

Don’t forget to subscribe to the podcast for more bite-sized, jargon-free advice on SEO and website strategy!

Send us a text

Support the show

Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

In this episode, Jules White explores how aligned your website really is with your real-world business — and why that alignment matters more than you think.

Jules walks you through how to spot when your site is out of sync with the brand experience you’ve worked hard to build — and what you can do to bring it back into alignment. From tone of voice to user experience and content clarity, she shares actionable ways to ensure your website genuinely reflects who you are and the value you offer.

Key Takeaways:

• Visual Consistency Across Touchpoints: Discover why your branding, colours, and vibe should match across your website, social media, and Google Business Profile.
• Your Words Matter More Than You Think: Learn why great design won’t convert without clear, human-centred copy that feels like how you speak in real life.
• Tone of Voice That Builds Trust: Jules explains how using conversational, accessible language can boost engagement — and even help with AI search visibility.
• Better User Experience: Explore how to make your website feel as welcoming and intuitive as walking into your salon, shop, or Zoom room.
• Content That Connects: Make sure your most important offers are easy to find — and written in a way your ideal clients actually understand.
• Clear Customer Journeys: Find out how calls-to-action, internal links, and trust-building elements like testimonials can guide visitors to take the next step with confidence.

If your site’s feeling a bit out of step with your business, this episode will help you spot the gaps and start fixing them — no shame, just progress.

Resources mentioned in this episode:

• Episode 70 – Simple SEO Fixes to Get More Local Clients SEO AUDIT with Jo Bolton
• Free Beginner’s QuickStart Guide to SEO
• Book a free discovery call

Don’t forget to subscribe to the podcast for more tips on SEO, content, and turning your website into your hardest-working team member!

Send us a text

Support the show

Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!