In this episode, Jules White lifts the lid on a common but overlooked issue: many websites - despite looking beautiful, are quietly blocking their own visibility in search results. Sharing a recent Power Hour with a business coach, Jules walks through the surprising fixes they uncovered in just one hour, including indexing issues, canonical errors, and page structure problems that were silently sabotaging the site’s SEO.

Jules explains why these problems often go undetected, especially when developers or SEO companies haven’t shown business owners how to check their own data or use tools like Google Search Console. She also shares how to spot outdated SEO practices and avoid common traps within platforms like FEA Create and other HighLevel white labels.

Key Takeaways:

• Broken Visibility: How one coach’s site looked great but wasn’t showing up on Google because her sitemap was broken and her pages weren’t being indexed.
• SEO Sabotage: The danger of misusing canonical tags and outdated “keywords” boxes in website builders.
• 28 H1s on One Page?!! Why heading structure matters and how to fix it quickly using a free Chrome plugin.
• Simple Tools, Big Impact: How using Google Search Console can show you what’s indexed and what Google sees when it crawls your site.
• Future-Proofing for AI Search: Why fixing these foundations now sets you up for better visibility in AI-powered search results.

If your website looks the part but isn’t bringing in visitors or leads, this episode is packed with practical checks and quick wins to help you move forward.

Resources mentioned in this episode:

• Episode 31 – How to use Google Search Console to improve your SEO for more website traffic
• Episode 39 – The biggest website and SEO mistakes I see (and how to avoid them)
• Beginners Google Analytics 4 Course - GA4 Made Simple (& Google Search Console) – Step-by-step guide to setting up and using Google Search Console, ideal for beginners.
• Book a Website Clarity Power Hour – Get personalised advice and uncover your quick wins

Don’t forget to subscribe to The Website Success Show for more bite-sized SEO, website, and content optimisation tips. And if you ever feel stuck—remember, sometimes all it takes is one focused hour to change everything.

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Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

Jules White reflects on one year of podcasting & the surprising impact it’s had on her business, her confidence, & her visibility. She shares the story of how the podcast began, the mindset shifts she’s experienced, what she’s learned about content creation, & how podcasting has helped her connect more deeply with her audience. She also opens up about her inner critic, the messy middle, & how doing things imperfectly has been key to showing up consistently.

Key Takeaways:

• From Live Videos to a Real Podcast: Jules shares how her weekly Facebook Lives evolved into a podcast & how she kept the process simple to avoid burnout.
• Slow Marketing Wins: Why podcasting is a slower but more sustainable form of marketing & how Jules reached over 6,000 downloads without social media.
• Using Content You Own: Learn how Jules repurposes episodes into blog posts & YouTube videos to build her website visibility & support long-term SEO.
• How She Really Uses AI: From generating show notes to cleaning up transcripts & writing weekly emails, AI tools have helped streamline her podcast process.
• Embracing Imperfection: Podcasting has helped Jules quiet her inner critic & build confidence by doing it messy, showing up imperfectly, & focusing on helping her listeners.

Most Popular & Mentioned Episodes:

• Episode 002: Why You Don't Need To Keep Feeding The Algorithm: Use Your Existing Content Potential To Show Up In Search
• Episode 003: What To Do If Your Webpage Has Had 100 Visitors & Zero Conversions!
• Episode 027: Benefits of Podcasting - 3 Months That Transformed My Business
• Episode 039: The BIGGEST Website & SEO Mistakes I See (& How to Avoid Them)
• Episode 047: How I Use AI in My Personal Life - From Meal Planning to Mindset Coaching
  Episode 055: Growing a Podcast Without Social Media – Milestones, Lessons, & Confidence Building
• Episode 062: Less Social, More Success! 3 Sustainable Strategies to Build Your Business Without Social Media

Resources mentioned in this episode:

• Grow Your Show With SEO (SEO for Podcasts course) – learn how to optimise your podcast to attract more listeners
• Website Clarity Power Hour – book a 1:1 strategy session to get clarity on your next steps
• The Website Growth Club – a supportive membership to help you grow your website traffic & visibility

Send us a text

Support the show

Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

In this episode, Jules White is joined by brand photographer Adele Williams from Super Funky Penguin, for a deep dive into how to use photography strategically on your website – and why it’s far more than just a ‘nice to have’.

Adele shares her journey from engineering to photography, and why visuals are one of the most powerful tools you have to stop the scroll, build trust, and connect with your audience. Together, Jules and Adele explore how to choose the right images, prepare for a brand shoot, and avoid common mistakes that can hurt your website’s visibility and conversions.

Key Takeaways:

• Why professional photography matters: Your images should showcase who you are, what you do, and how you work. Stock photos won’t cut it.
• The one photo every website needs: A high-quality, confident image of you (yes, really) – ideally on your homepage, above the fold.
• Common mistakes to avoid: Including using portrait images where landscape ones are needed, or forgetting to plan where your photos will be used.
• How to prepare for a brand shoot: Adele explains why her clients get homework, and how this helps them get clear on their story and visual style.
• Photography and SEO: From dwell time to alt text, the right images can absolutely support your visibility in search – especially when tailored to local SEO.
• When to invest in brand photography: Whether you’re just starting out or ready to level up, Adele explains what to consider at each stage.

If you’ve ever felt unsure about what photos to use, when to hire a photographer, or how to make your visuals work harder for your brand – this is a must-listen.

Resources mentioned in this episode:

• Visit Super Funky Penguin to find out more about Adele’s photography and videography services
• Download Adele's free practical guide & workbook 'How To Stand Out and Be Seen' to confidently show up, share your story, and connect with the right clients.
• Check out the Free Beginner's QuickStart Guide to SEO to improve your visibility
• Join The Website Growth Club for monthly bite-sized SEO lessons, Q&A support, and actionable website strategies

Send us a text

Support the show

Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!