In this episode of The Artful Dollar Podcast, host Ryan Roi dives into the hot topic of professional 'scratchers' or self-taught tattoo artists with guest Ross Berg, known as 'Hot Scratcher'.

Together they discuss the rise of these artists, their unique marketing strategies, and how the pandemic influenced a surge in DIY tattooing. This conversation sheds light on the evolving landscape of tattooing, examining both the challenges and innovations impacting the industry. Whether you're an aspiring artist or a seasoned tattooer, this episode offers insightful perspectives on the business and art of tattooing.

Follow Ross on social media:

Instagram: @hotscratcher

https://www.instagram.com/hotscratcher/

YouTube: https://www.youtube.com/@hotscratcher

Website:

https://www.hotscratcher.com/

TikTok:

https://www.tiktok.com/@rosscberg?_t=8nrTOrKGXWw&_r=1

Artists mentioned in introduction:

@blackmetalsosa

https://www.instagram.com/blackmetalsosa/

@ethansfleapit

https://www.instagram.com/ethansfleapit/

@prettyskinstickers

https://www.instagram.com/prettyskinstickers/

@dirtinmyskin

https://www.instagram.com/dirtinmyskin/

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Chapters:

00:00 Introduction

09:34 Interview with Ross Berg

14:39 The Controversy of Self-Taught Tattoo Artists

24:55 The Economics and Marketing of Tattooing

36:29 Inclusivity and Gatekeeping in the Tattoo Industry

43:40 The Problem with Traditional Apprenticeships

48:16 Mission to Improve Tattoo Education

56:22 The Challenges of Tattooing

01:07:37 The Importance of Tattoo Education

01:17:55 Final Thoughts and Contact Information

–

Are you feeling uncertain about what actions you should take to successfully market your business? You’re not alone.

Get clear on what actions you need to take to book more appointments and create a sense of security and freedom.

Book your 1-on-1 Marketing Strategy Session with Ryan Roi Now:

https://Theartfuldollarbooking.as.me/?appointmentType=67870225

This is for tattooers and shop owners who:

• Have at least 1 year of FULL TIME, PROFESSIONAL tattooing experience
• Ready to take a radically new approach to marketing (Not just a few tips and tricks)

On this call we will:

• Take a look at your current approach to marketing
• Identify what is stopping you from staying consistently booked
• Offer a strategy moving forward

–

Find more Artful Dollar podcast episodes on Spotify: https://open.spotify.com/show/4P0j85W6U6tG6KTCTQidL4

–

Follow me on Instagram- IG: ryanroitattoo

https://www.instagram.com/ryanroitattoo/

Check out my website- https://www.theartfuldollar.com/

#tattooartist #tattooeducation

In this episode of The Artful Dollar podcast, host Ryan Roi shares insights and lessons from the recent Eden Symposium tattoo educational event.

At the Symposium, Ryan gave a talk on marketing and mindset for tattoo artists. Ryan also discusses the importance of surrounding yourself with people who reflect your best self and the significance of mindset in achieving business success.

This episode covers key highlights from other presenters, such as intentionality, skin care, and systematic tattooing techniques. Ryan emphasizes the power of inner work and the holistic approach that top tattoo artists incorporate into their craft.

Follow the links below for more information on the Eden Symposium:

https://www.edenbodyartstudios.com/edu

@eden.e.d.u

https://www.instagram.com/eden.e.d.u/

@edenbodyartstudios

https://www.instagram.com/edenbodyartstudios/

–

Chapters:

00:00 Introduction

01:59 Summoning Your Inner Archetypes

04:57 Engaging with the Audience

06:09 Insights from Fellow Presenters

07:26 Tattooing Techniques and Best Practices

13:05 The Importance of Client Experience

19:36 Final Thoughts

–

Are you feeling uncertain about what actions you should take to successfully market your business? You’re not alone.

Get clear on what actions you need to take to book more appointments and create a sense of security and freedom.

Book your 1-on-1 Marketing Strategy Session with Ryan Roi Now:

https://Theartfuldollarbooking.as.me/?appointmentType=67870225

This is for tattooers and shop owners who:

• Have at least 1 year of FULL TIME, PROFESSIONAL tattooing experience
• Ready to take a radically new approach to marketing (Not just a few tips and tricks)

On this call we will:

• Take a look at your current approach to marketing
• Identify what is stopping you from staying consistently booked
• Offer a strategy moving forward

–

Find more Artful Dollar podcast episodes on Spotify: https://open.spotify.com/show/4P0j85W6U6tG6KTCTQidL4

–

Follow me on Instagram- IG: ryanroitattoo

https://www.instagram.com/ryanroitattoo/

Check out my website- https://www.theartfuldollar.com/

#tattooartist #tattooeducation

In this episode of The Artful Dollar podcast, host Ryan Roi and assistant coach Chloe discuss their experience empowering tattoo artists to unleash their full potential through financial education, marketing strategies, and personal growth.

Together they reflect on their experiences in helping artists overcome obstacles, improve their relationship with money, and shine their authentic light. Highlighting profound transformations, they recount inspiring stories of artists who have gained financial independence, enhanced their marketing, and achieved personal milestones.

This episode aims to motivate artists to take new actions for a brighter future as they move into 2025.

Follow Chloe on Instagram: @tattoobookingassistant

https://www.instagram.com/tattoobookingassistant/

——————————————————————————————————————

Chapters:

00:00 Introduction

02:33 Navigating Financial Traps

07:59 The Importance of Time Management

18:24 Mindset Overhaul: Updating Your Internal Software

27:04 Empowering Financial Independence

32:22 Personal Reflections and Challenges

46:50 Final Thoughts and Gratitude

——————————————————————————————————————

Are you feeling uncertain about your financial future? You’re not alone.

Get clear on what actions you need to take to build financial security and freedom.

Book your Financial Future 1-on-1 Strategy Call Now:

https://Theartfuldollarbooking.as.me/?appointmentType=65930199

——————————————————————————————————————

Are you feeling uncertain about what actions you should take to successfully market your business? You’re not alone.

Get clear on what actions you need to take to book more appointments and create a sense of security and freedom.

Book your 1-on-1 Marketing Strategy Session with Ryan Roi Now:

https://Theartfuldollarbooking.as.me/?appointmentType=67870225

This is for tattooers and shop owners who:

• Have at least 1 year of FULL TIME, PROFESSIONAL tattooing experience
• Ready to take a radically new approach to marketing (Not just a few tips and tricks)

On this call we will:

• Take a look at your current approach to marketing
• Identify what is stopping you from staying consistently booked
• Offer a strategy moving forward

——————————————————————————————————————

Hear what people think about what we do at The Artful Dollar: https://www.theartfuldollar.com/testimonials

Find more Artful Dollar podcast episodes on Spotify: https://open.spotify.com/show/4P0j85W6U6tG6KTCTQidL4

——————————————————————————————————————

Follow me on Instagram- IG: ryanroitattoo

https://www.instagram.com/ryanroitattoo/

Check out my website- https://www.theartfuldollar.com/

#tattooartist #personaldevelopment

In this episode, we revisit one of the most inspiring interviews with Nick Moran, a tattoo artist, shop owner, and real estate investor.

Nick shares his journey from his early days of hustling candy bars in first grade to overcoming significant personal and financial adversities, including bankruptcy and divorce. He discusses the importance of persistence, patience, and stepping out of one's comfort zone.

The conversation also covers Nick's insights on building successful businesses, the evolution of the tattoo industry, and his commitment to generosity and giving back. Tune in for an engaging discussion that aims to inspire listeners to believe in their potential and embrace new opportunities.

To connect with Nick visit: https://riversidetattoo.club/knoxville https://www.instagram.com/nickmorantattooer/

———————————————————————————————————————

Chapters: 00:00 Introduction 06:05 Nick Moran's Early Business Ventures 14:01 Persistence in the Tattoo Industry 22:46 Lessons from Adversity 29:16 Bankruptcy and Emotional Challenges 34:48 Rebuilding and New Ventures 45:15 Final Thoughts

———————————————————————————————————————

Are you feeling uncertain about your financial future? You’re not alone.

Get clear on what actions you need to take to build financial security and freedom.

Book your Financial Future 1-on-1 Strategy Call Now: https://Theartfuldollarbooking.as.me/?appointmentType=65930199

———————————————————————————————————————

Hear what people think about what we do at The Artful Dollar: https://www.theartfuldollar.com/testimonials

Find more Artful Dollar podcast episodes on Spotify: https://open.spotify.com/show/4P0j85W6U6tG6KTCTQidL4

———————————————————————————————————————

Follow me on Instagram- IG: ryanroitattoo https://www.instagram.com/ryanroitattoo/

Check out my website- https://www.theartfuldollar.com/

#tattooartist #finance

In this episode of the Artful Dollar Podcast, we revisit the very first episode, a classic conversation with renowned tattoo artist Nick Baxter.

Nick is well known and recognized in the tattoo industry for his incredibly technical and dimensional tattooing styles and his work has been featured in many magazines and publications over the past 20+ years.

Ryan and Nick discuss money, financial awareness, and the intricate relationship artists have with finances. Nick opens up about his middle-class upbringing, rebellious streak, and journey towards financial literacy.

Together they explore the pitfalls and victories of managing money in the tattoo industry, the importance of consistency, and balancing personal values with financial goals. This conversation is packed full of insights for any artist looking to achieve financial stability and creative freedom.

Nick Baxter's Instagram: @burningxhope

https://www.instagram.com/burningxhope/

Nick’s tattoo studio, Art Realm, located in Austin, TX: @artrealmtattoo

https://www.instagram.com/artrealmtattoo/

——————————————————————————————————————

Chapters:

00:00 Introduction

05:00 Nick Baxter's Background and Money Mindset

11:51 Transition to Financial Responsibility

18:31 Balancing Passion and Financial Security

26:04 Facing Financial Mistakes and Learning from Them

29:32 Pandemic's Impact on Career and Finances

35:02 Judgment and Success in the Tattoo Industry

40:47 The Power of Self-Awareness

45:07 Final Thoughts

——————————————————————————————————————

Are you feeling uncertain about your financial future? You’re not alone.

Get clear on what actions you need to take to build financial security and freedom.

Book your Financial Future 1-on-1 Strategy Call Now:

https://Theartfuldollarbooking.as.me/?appointmentType=65930199

——————————————————————————————————————

Hear what people think about what we do at The Artful Dollar: https://www.theartfuldollar.com/testimonials

Find more Artful Dollar podcast episodes on Spotify: https://open.spotify.com/show/4P0j85W6U6tG6KTCTQidL4

——————————————————————————————————————

Follow me on Instagram- IG: ryanroitattoo

https://www.instagram.com/ryanroitattoo/

Check out my website- https://www.theartfuldollar.com/

#tattooartist #finance

In this episode of The Artful Dollar podcast, host Ryan Roi discusses strategies for tattoo artists to improve their social media presence and increase their clientele.

Ryan emphasizes the importance of consistency and starting small to learn what content works best. Ryan addresses the three main problems tattoo artists face on Instagram: declining reach, fear of being seen, and uncertainty about what content to create. He provides practical advice on overcoming these issues and highlights the significance of mindset in marketing.

Throughout the episode, Ryan shares his own experiences, offers actionable steps, and recommends successful tattoo artists to follow for inspiration. Additionally, he stresses the necessity of making authentic, engaging content and introduces a structured approach to enhance social media engagement.

Use these 4 pillars to book more tattoos on Instagram:

‘How to Turn Instagram Followers into Tattoo Clients’ https://youtu.be/cC2zxRGf-9w

Content References:

Pamela Carvalho @wild.isley.tattoo

https://www.instagram.com/wild.isley.tattoo/

Content & Tattooing with Pamela Carvalho︱The Artful Dollar - Ep. 35

https://youtu.be/DgjMRsA7uzE

Jon Nelson @jonnelson_tattoos

https://www.instagram.com/jonnelson_tattoos/

Podcast: https://www.youtube.com/@unemployablepodcast

–

Chapters:

00:00 Introduction

05:07 Top Three Social Media Challenges for Tattoo Artists

10:50 Fear of Showing Your Face

13:51 Creating Relatable and Engaging Content

20:43 Building Trust

28:04 The Importance of Unique Content

30:03 Learning from Successful Tattoo Artists

31:58 Key Elements of Effective Content

34:27 Final Thoughts

–

Are you feeling uncertain about what actions you should take to successfully market your business? You’re not alone.

Get clear on what actions you need to take to book more appointments and create a sense of security and freedom.

Book your 1-on-1 Marketing Strategy Session with Ryan Roi Now:

https://Theartfuldollarbooking.as.me/?appointmentType=67870225

This is for tattooers and shop owners who:

• Have at least 1 year of FULL TIME, PROFESSIONAL tattooing experience
• Ready to take a radically new approach to marketing (Not just a few tips and tricks)

On this call we will:

• Take a look at your current approach to marketing
• Identify what is stopping you from staying consistently booked
• Offer a strategy moving forward

–

Find more Artful Dollar podcast episodes on Spotify: https://open.spotify.com/show/4P0j85W6U6tG6KTCTQidL4

–

Follow me on Instagram- IG: ryanroitattoo

https://www.instagram.com/ryanroitattoo/

Check out my website- https://www.theartfuldollar.com/

#tattooartist #marketing

In this episode of The Artful Dollar Podcast, host Ryan Roi engages in a captivating discussion with Dillon Forte, one of the world's most proficient tattoo artists in geometric and sacred geometry tattooing.

Together they explore Dillon’s artistic journey, insights on branding, and the philosophy behind his successful career. They also discuss the development of a new tattoo design app and the importance of authenticity and mindset in art. Filled with good laughs and deep reflections, this conversation offers valuable perspectives for both aspiring and seasoned tattoo artists.

Follow Dillon Forte on Instagram: @dillonforte

https://www.instagram.com/dillonforte/

Learn more about Dillon’s Sacred Geometry App:

https://sacredgeometryapp.com/

Follow @sacredgeometrytattoo on Instagram:

https://www.instagram.com/sacredgeometrytattoo

–

Chapters:

00:00 Introduction

04:36 The Importance of Branding in Tattooing

07:03 Client Consultations and Workflow

18:25 Sacred Geometry and Tattoo Design

35:47 The Role of Plant Medicine in Creativity

39:36 Existential Questions and Historical Curiosity

43:05 Marketing Strategies for Tattoo Artists

53:45 Challenges and Lessons in Business Ventures

01:12:19 Final Thoughts

–

Are you feeling uncertain about what actions you should take to successfully market your business? You’re not alone.

Get clear on what actions you need to take to book more appointments and create a sense of security and freedom.

Book your 1-on-1 Marketing Strategy Session with Ryan Roi Now:

https://Theartfuldollarbooking.as.me/?appointmentType=67870225

This is for tattooers and shop owners who:

• Have at least 1 year of FULL TIME, PROFESSIONAL tattooing experience
• Ready to take a radically new approach to marketing (Not just a few tips and tricks)

On this call we will:

• Take a look at your current approach to marketing
• Identify what is stopping you from staying consistently booked
• Offer a strategy moving forward

–

Find more Artful Dollar podcast episodes on Spotify: https://open.spotify.com/show/4P0j85W6U6tG6KTCTQidL4

–

Follow me on Instagram- IG: ryanroitattoo

https://www.instagram.com/ryanroitattoo/

Check out my website- https://www.theartfuldollar.com/

In this episode of the Artful Dollar podcast, we dive into the complex world of taxes specifically for creatives and self-employed individuals. Our host Ryan Roi is joined by Sue Bear, a 30-year veteran CPA with a unique holistic approach, to discuss everything from dealing with the stress of taxes to navigating the often unfair tax system.

Whether you're struggling with back taxes, considering forming an LLC or S corp, or just looking to save more money, this episode is packed with valuable insights and tips. Learn why it's essential to separate your business and personal finances, the long term benefits of paying taxes, and some surprising reasons why your accountant might not be giving you the attention you need.

Tax Worksheets & Resources:

https://drive.google.com/drive/folders/1aQby0VrpnQHF_rYja2YgMsEv1WdECi8b?usp=sharing

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Chapters:

00:00 Introduction

03:38 The Importance of Filing Taxes

12:26 Separating Business and Personal Finances

23:32 The Art of Tax Preparation

26:47 Dealing with Back Taxes

32:22 Mindset and Financial Strategy

43:22 Choosing the Right Financial Support

46:34 Final Thoughts

–

Are you feeling uncertain about your financial future? You’re not alone.

Get clear on what actions you need to take to build financial security and freedom.

Book your Financial Future 1-on-1 Strategy Call Now:

https://Theartfuldollarbooking.as.me/?appointmentType=65930199

–

Hear what people think about what we do at The Artful Dollar: https://www.theartfuldollar.com/testimonials

Find more Artful Dollar podcast episodes on Spotify: https://open.spotify.com/show/4P0j85W6U6tG6KTCTQidL4

–

Follow me on Instagram- IG: ryanroitattoo

https://www.instagram.com/ryanroitattoo/

Check out my website- https://www.theartfuldollar.com/

#tattooartist #taxes