Ever dreamt of owning a business that flourishes without being in the constant cycle of launches? Today's guest, business coach Gemma Gilbert, is here to share her journey from launch chaos to a more streamlined, balanced business model using evergreen marketing. Discover how this change revolutionised her operations and opened doors for consistent client inflow. We explore Gemma's past as a teacher and how it has moulded her unique approach to coaching, as well as her views on societal conditioning and the importance of a business model that resonates with you.

In the conversation Gemma drops invaluable advice on creating lean, structured programs that guarantee participant satisfaction, high completion rates, and tangible results. We also touch on the tricky topic of maintaining motivation and accountability amidst distractions, featuring Gemma's personal strategies that keep her on track. Rounding off the discussion is an introspective look at the coaching industry's lack of regulation, the impact of social media, and the importance of setting boundaries and managing your time.

*please note: there are a few swears in this episode*

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Find more information, episode transcriptions and an accessible podcast player here: https://www.annfionamartin.com/podcast

Continue the conversation on Instagram: https://www.instagram.com/annfionamartin

Find out more about Gemma Gilbert at https://www.gemmagilbert.com/ and https://www.instagram.com/gemmagilbertcoaching/

In this episode master of brand photography, Amanda Hutchison, unravels the intricacies of visuals for your business, bringing us behind the scenes of her nine-year journey, shooting over 200 business owners. She gets candid about her unique preparation process that goes beyond just making clients comfortable, and we discuss the impact of wardrobe choices on brand imagery and how the right clothes can send the exact message you want your clients to receive.

But that's not all. We step into the future, discussing the role of AI in photography and delve into how this technology is reshaping photo editing, offering a fresh perspective on the artistic process for photographers and copywriters alike. We also touch on the thorny side of AI including issues around copyright. This episode is a treasure trove of insights for anyone looking to strengthen their brand's visual identity.

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Find more information, episode transcriptions and an accessible podcast player here: https://www.annfionamartin.com/podcast

Continue the conversation on Instagram: https://www.instagram.com/annfionamartin

Find out more about Amanda Hutchison / AKP Branding Stories at: https://akpbrandingstories.co.uk/ and https://www.instagram.com/akpbrandingstories/

Ever felt the crushing loneliness that can accompany entrepreneurship? Enter Lara Sheldrake, founder of Found and Flourish, a dedicated network supporting business owners in building communities and businesses that reflect their core values. Lara's mission is to eradicate those solitary feelings by providing a safe space for entrepreneurs to connect, share, and learn from others who are following the same path.

Lara's vision extends beyond just connection, she empowers entrepreneurs to build an engaged and sustainable community. We unpack how Found and Flourish has pivoted during the pandemic, transitioning their events and activities online, and offering free events to encourage unity amongst members. Lara shares her strategies for building a vibrant community, such as listening to community needs and effectively receiving feedback. These insights are gold for any business owner or aspiring entrepreneur looking to foster a sense of belonging and engagement within their community.

But it's not all business. We delve into the importance of self-care and wellbeing in the entrepreneurial journey. Lara shares her routines and strategies for maintaining balance in her personal and business life. She emphasises the necessity of self-care for long-term success and provides tips to keep overwhelm at bay. Whether you're a seasoned business owner or just starting out, you'll walk away from this conversation feeling inspired and equipped to prioritise your wellbeing whilst building your business community.

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Find more information, episode transcriptions and an accessible podcast player here: https://www.annfionamartin.com/podcast

Continue the conversation on Instagram: https://www.instagram.com/annfionamartin

Find out more about Lara Sheldrake / Found and Flourish at:
https://www.foundflourish.co.uk and https://www.instagram.com/lara_sheldrake

Speaking from experience, getting hacked on Facebook is stressful, and I want to stop it happening to anyone else! Join me for this episode with Katie Colella, a multi-award winning Meta ads strategist, to find out how to stay safe on Facebook, and how to make advertising work for you (even with a small budget).

We kick off this conversation with a cautionary tale about hacking and how two-factor authentication could be your saving grace. We also explore the realm of suspicious emails, providing tips on identifying potential threats and who to contact in case of a security breach. Katie, with her expert insights, guides us on how to set up a Facebook Business Manager account, craft an ideal client profile, and utilise pixels for tracking data. We also cover the hurdles of working with a lower Ads budget and the realities of investing in an Ads Manager. If you’ve been thinking about running Facebook Ads for your business, grab a cuppa and listen now.

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Find more information, episode transcriptions and an accessible podcast player here: https://www.annfionamartin.com/podcast

Continue the conversation on Instagram: https://www.instagram.com/annfionamartin

Find Katie Colella at: https://katiecolellasocial.co.uk/ and https://www.instagram.com/katie_colella_social

What does it take to grow a community online [without twerking to viral songs or obsessing over social media]? In this conversation with Daisy Morris, a social media strategist and founder of consultancy, The Selfhood, we talk about simple ways to build an online community whilst being authentically yourself.

We talk about everything from micro-dosing your confidence to the real meaning of the word 'influencer', and how introverts can still build a thriving community online. From collaborating with tech companies, including Microsoft, Meta and Adobe, to supporting over 150 independent businesses in the last year, Daisy knows what it takes to make the online world feel like a down-to-earth, real, and more human place.

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Find more information, episode transcriptions and an accessible podcast player here: https://www.annfionamartin.com/podcast

Learn more about making money from emails with my free guide here:
https://annmartin.myflodesk.com/make-money-from-emails

Continue the conversation on Instagram:
https://www.instagram.com/annfionamartin
https://www.instagram.com/the_self_hood

Find Daisy Morris at: https://www.theselfhood.com

Are you still trading time for money? If so, listen to Lisa Johnson, the Business Strategist who has made millions teaching business owners how to make money online. In one launch alone (during the global pandemic) she made £2.5m in a week. After a tough childhood spent in social housing, Lisa has transformed her life from £30,000 in debt to become a successful entrepreneur making millions.

In our conversation we talk about everything from launching to online cults and Lisa shares what her version of success looks like now. Whether you're cautious or curious about passive income, this episode explores how to monetise the knowledge that's already in your head. Plus, a heads up on the red flags, trolls and schemes that you need to avoid whilst doing business online.

In this episode Lisa mentions the importance of having an email list.
Learn more about making money from emails with my free guide here:
https://annmartin.myflodesk.com/make-money-from-emails

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Find more information, episode transcriptions and an accessible podcast player here: https://www.annfionamartin.com/podcast

Continue the conversation on Instagram:
https://www.instagram.com/annfionamartin
https://www.instagram.com/lisajohnsonstrategist

Find Lisa Johnson at: https://www.lisajohnson.com

Are the robots really coming for our jobs? Join me for this conversation with Marketing Expert Helen Perry where we discuss everything you’ve been thinking about Chat GPT, and how it can really transform your business marketing.

Helen believes AI chatbots have the power to simplify our work and she shares the ways she has successfully used it to create captions, courses and emails with the click of a button. Whether you're excited, curious or sceptical about AI, this episode is full of ideas about how to make it work for you.

Find more information, episode transcriptions and an accessible podcast player here: https://www.annfionamartin.com/podcast

Continue the conversation on:
Instagram: https://www.instagram.com/annfionamartin
Facebook: https://www.facebook.com/groups/simplecontentclub/

Find Helen Perry at: https://www.helen-perry.co.uk/

From sitting in the Big Brother diary room chair, to running the UK’s only podcast PR agency, join Ann Martin for this conversation with Fiona Fraser on the Simple Content podcast. She shares invaluable insight and practical advice around launching and expanding your podcast, drawing from her rich broadcast career.

She has worked on multiple #1 shows such as The Rest is Politics, The Paul Ryder Tapes, Kew Gardens Unearthed and Fearne Cotton’s Happy Place. She has had podcasts featured in and on various high profile media outlets including BBC Breakfast, Radio 2, The Sunday Times Magazine, Metro and many more.

Whether you’re a budding podcaster or looking to enhance your existing show, this episode is a masterclass in the art and business of podcasting.

Find more information, episode transcriptions and an accessible podcast player here: https://www.annfionamartin.com/podcast

Continue the conversation on:
Instagram: https://www.instagram.com/annfionamartin
Facebook: https://www.facebook.com/groups/simplecontentclub/

Find Fiona Fraser at: https://www.powpr.co.uk or https://www.thepodcastexpert.co.uk