Ever dreamt of owning a business that flourishes without being in the constant cycle of launches? Today's guest, business coach Gemma Gilbert, is here to share her journey from launch chaos to a more streamlined, balanced business model using evergreen marketing. Discover how this change revolutionised her operations and opened doors for consistent client inflow. We explore Gemma's past as a teacher and how it has moulded her unique approach to coaching, as well as her views on societal conditioning and the importance of a business model that resonates with you.

In the conversation Gemma drops invaluable advice on creating lean, structured programs that guarantee participant satisfaction, high completion rates, and tangible results. We also touch on the tricky topic of maintaining motivation and accountability amidst distractions, featuring Gemma's personal strategies that keep her on track. Rounding off the discussion is an introspective look at the coaching industry's lack of regulation, the impact of social media, and the importance of setting boundaries and managing your time.

*please note: there are a few swears in this episode*

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Find out more about Gemma Gilbert at https://www.gemmagilbert.com/ and https://www.instagram.com/gemmagilbertcoaching/