▸ Get My Free MSP Sales Toolbox: https://msp.sale/yt-toolbox

▸ Join My Newsletter for Weekly Sales Strategies: https://rayjgreen.beehiiv.com

How over-niching cost me high-value clients and referrals. I'll share the feedback that changed my entire approach to brand building and market targeting.

In this video you'll learn:

• When niching actually hurts your business

• The difference between offers and brand

• How to stay flexible while targeting markets

⏰ CHAPTERS:

0:00 - The Truth About Niching

01:53 - Marketing Changes vs Fundamentals

04:39 - Brand vs Offer Strategy

06:43 - The Referral Lesson

Book your free growth strategy call: https://msp.sale/yt-clarity

LI: linkedin.com/in/raymondgreen

▸ Get My Free MSP Sales Toolbox: https://msp.sale/yt-toolbox

▸ Join My Newsletter for Weekly Sales Strategies: https://rayjgreen.beehiiv.com

How to scale an IT company from $9M to $29M. I'm opening up my complete sales audit framework that I use to create growth plans for high-performing MSPs.

In this video you'll learn:

• The 7 pillars of scaling a $20M+ IT business

• How to identify your highest-ROI changes

• The RICE prioritization system for rapid growth

•Get my complete Sales Audit Framework: https://msp.sale/yt-toolbox⏰ CHAPTERS:

0:00 - $9M to $29M Growth Framework

0:49 - IT Company Growth Audit

1:33 - MSP Growth Framework Pillars

4:51 - Strategic Growth Plan

7:36 - MSP Sales System Design

12:55 - Scale Your IT Business Fast

17:47 - Implementation Guide

Book your free MSP growth strategy call: https://msp.sale/yt-clarity

▸ Get My Free MSP Sales Toolbox: https://msp.sale/yt-toolbox

▸ Join My Newsletter for Weekly Sales Strategies: https://rayjgreen.beehiiv.com

Learn the exact process I use to help IT companies scale their monthly recurring revenue

In this video you'll learn:

• Work backwards from your MRR goal

• The key metrics that matter at each sales stage

• Where to focus your improvement efforts

As a former Managing Director of the U.S. Chamber of Commerce and current founder of MSSP Sales Partners, I'll walk you through my proven framework for identifying and fixing growth bottlenecks.

⏰:CHAPTERS:

00:00 - Identifying Your Business Goals

02:54 - Understanding Sales Metrics

03:48 - Sales Process Breakdown

06:56 - Lead Conversion and Show Rates

07:58 - Calculating Required Leads

09:09 - Assessing Current Performance

11:16 - Prioritizing Action Steps

14:00 - Framework for Improvement

17:43 - Need Help? Reach Out!

📚 MENTIONED IN THIS VIDEO:

Get the FREE Chief Growth Officer Scorecard: https://drive.google.com/file/d/1aWwKBkU1htdR51j-sW1J6wPi775Kfo2n/view?usp=sharing

Book a free 15-min strategy call: https://rayjgreen.com/clarity-call

▸ Get My Free MSP Sales Toolbox: https://msp.sale/yt-toolbox

▸ Join My Newsletter for Weekly Sales Strategies: https://rayjgreen.beehiiv.com

Two sales reps, same leads, same tools, radically different results. After leading sales teams at the US Chamber of Commerce, I'll reveal why some reps consistently outperform their peers by 2X.

In this video you'll learn:

• The #1 difference between top sales performers and average reps

• How to turn "bad" leads into consistent sales opportunities

• The psychology behind 6-figure sales success

• This practical sales training shows you exactly how two reps with the same resources got completely different results - and how to apply this lesson to your own success.

⏰ CHAPTERS:

0:00 - Sales Success Psychology Revealed

0:42 - Why Some Sales Reps Always Win

2:19 - Top Performer Case Study

3:38 - Sales Mindset Transformation

4:15 - Implement This Strategy Today

Ever wondered if you're working too hard for too little return in your business? In this powerful episode, host Ray Green shares a harrowing personal story that changed his entire approach to entrepreneurship. After nearly losing his life in a riptide, Ray discovered a profound truth: sometimes swimming harder isn't the answer – you need to change direction entirely.

Ray, former managing director of the U.S. Chamber of Commerce, opens up about his terrifying experience in the ocean and reveals how this brush with death transformed into a breakthrough business insight. He breaks down why many entrepreneurs get stuck "swimming against the tide" in their businesses and explains how to spot these patterns before they drain your energy and resources.

Through raw storytelling and practical business wisdom, Ray challenges the common entrepreneurial belief that sheer effort will solve every problem. He shares vulnerable insights about overcoming ego, the critical importance of expert guidance, and how to recognize when you're fighting the wrong battle in business.

Whether you're feeling stuck in your entrepreneurial journey or simply seeking a fresh perspective on business growth, this episode offers both inspiration and actionable strategies to help you work smarter, not harder.

Listen now to discover why the hardest path isn't always the right one, and how this ocean survival story might just change the way you run your business forever.

Featured Book: "Ego is the Enemy" by Ryan Holiday

Follow Ray Green:

Website: rayjgreen.com

Instagram: @rayj.green

LinkedIn: /raymondgreen

Twitter: @therayjgreen

Are you an IT services business, managed service provider (MSP), or B2B entrepreneur struggling to scale your revenue? This comprehensive sales audit breakdown reveals the hidden obstacles preventing you from achieving your growth potential.

In this expert video, Ray Green - a seasoned business consultant with experience as a former CEO and managing director of the U.S. Chamber of Commerce - shares insider insights from conducting sales audits across hundreds of businesses.

Key Topics Covered:

- Sales Leadership Fundamentals

- Marketing Channel Performance Analysis

- Business Economic Health Assessment

Detailed Video Breakdown:

Mistake #1: Absence of Effective Sales Leadership

- Why simply hiring a salesperson isn't enough

- Essential sales management functions

- The importance of consistent coaching and performance management

- How to maximize sales team potential

Mistake #2: Lack of Marketing Insights

- Identifying high-performing marketing channels

- Measuring true marketing ROI

- Eliminating ineffective marketing spend

- Data-driven marketing strategy development

Mistake #3: Overlooking Business Fundamentals

- Critical financial metrics every business must track

- Understanding revenue streams

- Calculating gross and net margins

- Lifetime customer value analysis

- Customer acquisition cost evaluation

Learning Outcomes:

- Develop a robust sales management framework

- Create data-driven marketing strategies

- Understand key business performance indicators

- Prepare your business for sustainable scaling

Target Audience:

- IT Service Businesses

- Managed Service Providers (MSPs)

- B2B Sales Organizations

- Startup Entrepreneurs

- Small to Medium Business Owners

Recommended for business leaders looking to:

- Improve sales team performance

- Optimize marketing spend

- Understand critical business metrics

- Prepare for business scaling

00:00 - Three Common Sales Mistakes

01:20 - Mistake #1: Sales Leadership Breakdown

04:13 - Mistake #2: Mistake of Marketing Insights

06:16 - Mistake #3: Business Fundamentals

07:10 - Basic Metrics Every Business MUST KNOW

08:56 - Know Your Data Before You Scale

---------------------------------

Connect with me: links below 👇

➡️ Website: https://rayjgreen.com/

➡️ Instagram: https://www.instagram.com/rayj.green/

➡️ LinkedIn: https://www.linkedin.com/in/raymondgreen/

➡️Twitter: https://twitter.com/therayjgreen

Are you ready to revolutionize your sales process with AI? In this step-by-step mini-course, discover how to create a powerful sales playbook using AI tools and real sales call data. This video breaks down practical techniques and strategies to help you enhance your sales team's performance, handle objections, and scale your business.

What You’ll Learn:

• Why AI is a game-changer for modern sales processes.

• How to turn real sales calls into actionable insights and sales playbooks.

• Tools like Descript to transcribe and edit sales call data.

• Building a sales playbook to train your team and improve objection handling.

• Using AI prompts to analyze call patterns and create a repeatable sales process.

• How to proactively address common client objections to close more deals.

Whether you're a sales manager, entrepreneur, or business owner, this mini-course will show you how to leverage AI to streamline your sales operations and achieve consistent results.

Tools and Concepts Mentioned:

• Descript for transcribing and editing calls.

• AI-driven sales coaching strategies.

• Frameworks for building and refining a sales playbook.

• Prompts to identify and handle objections.

Don't miss this opportunity to learn how AI can transform your sales process. Subscribe for more insights into sales, business growth, and AI-driven tools.

Chapters:

00:00 - Don’t Get Left Behind

00:50 - How to Use AI to Create a Sales Playbook

02:22 - Transcribe Calls With Descript

07:23 - AI Prompts For Research And Development

11:55 - AI Prompts To Build A Sales Playbook

15:03 - Sales Playbook Tweaks

17:12 - AI Prompts To Build An Objection handling playbook

18:54 - Extra Prompts To Refine Your Playbook

20:54 - Change Your Mindset Around AI for Sales

---------------------------------

Connect with me: links below 👇

➡️ Website: https://rayjgreen.com/

➡️ Instagram: https://www.instagram.com/rayj.green/

➡️ LinkedIn: https://www.linkedin.com/in/raymondgreen/

➡️Twitter: https://twitter.com/therayjgreen

#SalesPlaybook #AIInSales #SalesTraining

Struggling to get the most out of your sales team? This game-changing video reveals the ESSENTIAL sales management strategies that can transform your business's revenue potential!

In this must-watch guide, experienced sales leader Ray Green breaks down the EXACT sales management techniques that:

Increase sales performance

Improve team accountability

Optimize your sales process

Help you retain top sales talent

Key Insights You'll Learn:

✓ The critical 10-hour monthly framework for sales management

✓ How to conduct effective weekly sales meetings

✓ Essential monthly sales call reviews and role-playing techniques

✓ Pipeline management strategies

✓ Building stronger relationships with your sales team

Perfect for:

Small business owners

Entrepreneurs

Sales managers

Startup founders

B2B sales professionals

Whether you have 1 or 5 salespeople, these proven strategies will help you drive better results and scale your revenue.

00:00 - Sales Management Mistakes

01:06 - The Importance of Sales Management

03:10 - Weekly Sales Meetings

06:32 - Monthly Sales Call Reviews

09:52 - Role Play Sessions

12:19 - Pipeline Reviews

15:16 - One-on-One Meetings

18:41 - Time Management for Sales Leaders

22:45 - The Essential Sales Management Checklist for Small Business Owners

---------------------------------

Connect with me: links below 👇

➡️ Website: https://rayjgreen.com/

➡️ Instagram: https://www.instagram.com/rayj.green/

➡️ LinkedIn: https://www.linkedin.com/in/raymondgreen/

➡️Twitter: https://twitter.com/therayjgreen