WHAT IS THE EPISODE ABOUT?

In the episode we talk about the significant opportunities within the under-penetrated European B2B marketplace. Mirakl addresses common concerns regarding scaling, market power, and regulatory compliance by offering adaptable solutions that empower businesses of all sizes. Dickel highlights the importance of strategic positioning and branding to avoid conflicts with existing distribution partners. Three key target groups are identified: wholesalers, manufacturers, and procurement organizations.

We also talk about several real-world examples to illustrate the impact of Mirakl. Conrad Electronics exemplifies the transformative potential for wholesalers, achieving a tenfold increase in catalog size. Manufacturers benefit from streamlined supply chains and enhanced customer data collection, as illustrated by Toyota Material Handling's success in acquiring new customers. The Driven Brands example showcases the application of Mirakle's platform within a franchise network, highlighting the efficiency gains and potential for strategic direction. The discussion also addresses the challenges of integrating with existing systems and the importance of collaboration with distributors and wholesalers.

Finally we dive into the technological aspects of Mirakle's platform, including its AI-powered catalog management tools that simplify data integration and address implementation concerns. Dickel talks about the importance of user adoption and the digitization of various business flows (ordering, invoicing, payments). Dickel shares a case study with Eiffage and BlueOne that shows Mirakle's contribution to sustainability initiatives in the construction sector.

All links to Dickel and Mirakl:

Dickel: https://www.linkedin.com/in/dickelsooriah/

Mirakl: https://www.mirakl.com/

All links to Alex, David, Peter and McFadyen Digital:

Alex: https://www.linkedin.com/in/alex-pesjak-business-ecosystems/

David: https://www.linkedin.com/in/daviddetjen/

Peter: https://www.linkedin.com/in/peter-c-evans-phd-217b8/

McFadyen Digital: https://mcfadyen.com

Podcast produced by: https://www.lehnertmedia.de

WORUM GEHT ES IN DER EPISODE?

In der Episode sprechen wir über die Unternehmensstrategie, insbesondere im Hinblick auf Nachhaltigkeit, E-Commerce und die Integration von Dienstleistungen in den Einzelhandel.

Nathalie erklärt, dass Decathlon in über 60 Ländern tätig ist und ambitionierte Ziele im Bereich Nachhaltigkeit verfolgt. Das Unternehmen strebt an, den CO2-Ausstoß zu reduzieren und setzt auf eine Kreislaufwirtschaft, in der die Lebensdauer von Produkten verlängert und Reparaturen gefördert werden.

Außerdem teilt Patrick seine Erfahrungen im Bereich Marketing und digitale Strategie. Er erklärt, dass Decathlon ein Omnichannel-Player ist, der sowohl stationäre als auch Online-Verkäufe miteinander verbindet. Das Unternehmen arbeitet an einer klaren Markenstrategie und einem breiten Produktsortiment, das sowohl Einsteiger als auch Profis anspricht.

Zum Abschluss sprechen wir über die Herausforderungen und Chancen, die sich aus der Automatisierung und Digitalisierung im Einzelhandel ergeben.

Alle Links zu und Nathalie, Patrick und Decathlon:

Nathalie Jäger: https://www.linkedin.com/in/nathalie-j%C3%A4ger-5390a197/

Patrick Müller: https://www.linkedin.com/in/patrick-mueller-/

Decathlon: https://einblicke.decathlon.de/

Alle Links zu Alex, David, Peter und McFadyen Digital:

Alex: https://www.linkedin.com/in/alex-pesjak-business-ecosystems/

David: https://www.linkedin.com/in/daviddetjen/

Peter: https://www.linkedin.com/in/peter-c-evans-phd-217b8/

McFadyen Digital: https://mcfadyen.com

Podcast produced by: https://www.lehnertmedia.de

Alle Links zu Alex, David, Peter und McFadyen Digital:

Alex: https://www.linkedin.com/in/alex-pesjak-business-ecosystems/

David: https://www.linkedin.com/in/daviddetjen/

Peter: https://www.linkedin.com/in/peter-c-evans-phd-217b8/

McFadyen Digital: https://mcfadyen.com

Der Podcast wird produziert von: https://www.lehnertmedia.com

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All links to Alex, David, Peter and McFadyen Digital:

Alex: https://www.linkedin.com/in/alex-pesjak-business-ecosystems/

David: https://www.linkedin.com/in/daviddetjen/

Peter: https://www.linkedin.com/in/peter-c-evans-phd-217b8/

McFadyen Digital: https://mcfadyen.com

The podcast is produced by: https://www.lehnertmedia.com

WHAT IS THE EPISODE ABOUT?

In the episode we talk about how Universal Robots has leveraged its Danish roots and strong collaboration with local industries and academia to become a leader in the cobot industry.

Jesper explains the concept of cobots, emphasizing their ability to work alongside humans and perform repetitive tasks in a safe and efficient manner. He highlights how the company’s ecosystem supports the development of various applications for cobots, ranging from industrial manufacturing to more creative uses like making pizzas. The company’s focus on creating user-friendly software and hardware platforms has been crucial in enabling its partners to develop innovative solutions.

We also talk about the importance of platform business models and how Universal Robots is navigating the transition from project-based to product-based solutions. This shift is seen as essential for scaling the adoption of cobots, particularly among small and medium-sized enterprises that may not have the resources or expertise to engage in customized automation projects.

Finally, we talk about the challenges and opportunities in educating the market on the benefits of cobots and the potential to productize solutions to reduce transaction costs. Jesper highlights the importance of building a robust partner ecosystem to help communicate these advantages and explore new market segments. The discussion also covers the future of robotics, including the role of humanoid robots and emerging technologies. Jesper is optimistic about the increasing adoption of cobots within broader automation trends across diverse industries.

All links to Jesper and Universal Robos:

Jesper: https://www.linkedin.com/in/jesper-kildegaard-poulsen/

Universal Robots: https://www.universal-robots.com/de/

All links to Alex, David, Peter and McFadyen Digital:

Alex: https://www.linkedin.com/in/alex-pesjak-business-ecosystems/

David: https://www.linkedin.com/in/daviddetjen/

Peter: https://www.linkedin.com/in/peter-c-evans-phd-217b8/

McFadyen Digital: https://mcfadyen.com

Podcast produced by: https://www.lehnertmedia.de

Alle Links zu Alex, David, Peter und McFadyen Digital:

Alex: https://www.linkedin.com/in/alex-pesjak-business-ecosystems/

David: https://www.linkedin.com/in/daviddetjen/

Peter: https://www.linkedin.com/in/peter-c-evans-phd-217b8/

McFadyen Digital: https://mcfadyen.com

Der Podcast wird produziert von: https://www.lehnertmedia.com

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All links to Alex, David, Peter and McFadyen Digital:

Alex: https://www.linkedin.com/in/alex-pesjak-business-ecosystems/

David: https://www.linkedin.com/in/daviddetjen/

Peter: https://www.linkedin.com/in/peter-c-evans-phd-217b8/

McFadyen Digital: https://mcfadyen.com

The podcast is produced by: https://www.lehnertmedia.com