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KnowThyBrand - Championing gender inclusion in business

KnowThyBrand - Championing gender inclusion in business

By: Giulia Iannucci
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Discover the facts behind gender inclusion, listen to incredible guests as they share their unique stories and expertise about the challenges that women face, and learn what we can all do to foster gender equality.© 2025 KnowThyBrand - Championing gender inclusion in business Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • The Energy Equation: How to Recharge to Avoid Burnout
    Jun 19 2025

    What if the real key to productivity, fulfillment, and emotional balance isn’t time management - but energy management?

    In this episode, Giulia sits down with executive coach and sustainability consultant Alina Ignatieva to explore the powerful link between purpose, authenticity, and energy. Drawing from her work with high-performing professionals and her own experience as a mother, entrepreneur, and leader, Alina shares why women especially need to rethink what drains them, what fuels them, and how to reclaim their agency.

    From battling burnout to letting go of the “supermom” myth, this episode dives into the real-world challenges we face and the small but mighty shifts that can help us restore balance and joy. Whether you're navigating career stress, parenting overwhelm, or just feel depleted this conversation will help you reflect, reset, and redirect your energy toward what truly matters.

    Click here for show notes and resources mentioned in this episode.

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    35 mins
  • From the Fire Line to the Front Line: Women Leading Change in Fire Protection
    Jun 3 2025

    In industries where fire and safety take center stage, women are still fighting to claim their space. But what happens when two trailblazers decide to create a movement to empower the women shaping the future of fire protection?

    In this inspiring episode, Giulia welcomes Niina Beltowski, Key Account Manager at Viking Nordic and co-founder of K(vinn)-Faktor, an association dedicated to supporting women in the fire protection industry. From the first female salesperson at her company to a key supporter building a fast-growing community of over 60 women, Niina shares her journey, challenges, and bold vision for a more inclusive future.

    Niina opens up about the pressure of navigating male-dominated spaces, the power of authenticity, and how clear communication and shared purpose can help foster respect in even the most traditionally male-dominated environments. Whether you’re in tech, engineering, or any other male-heavy industry, Niina’s story will inspire you to show up as yourself, and create room for others to do the same.

    Click here for show notes and resources mentioned in this episode.

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    32 mins
  • The Real Work of Inclusion: Embedding DEI into Business Strategy
    May 16 2025

    Given the current climate where DEI efforts are increasingly scrutinized, scaled back, or politicized, Jenny Chen, founder and CEO of Catalais Consulting, joins Giulia for a candid and powerful conversation about what it truly takes to build inclusive, equitable workplaces that go beyond performative gestures.


    With a background in investment sales and deep personal experience navigating the corporate world as a woman of color, Jenny pulls back the curtain on performative D&I efforts—and offers a blueprint for real, systemic change. From restructuring outdated business processes to fostering genuine sponsorship over surface-level mentorship, Jenny explains why respect, intentionality, and leadership accountability are key to creating workplaces where everyone can thrive.


    Whether you're a business leader, HR professional, or advocate for inclusion, this episode will challenge you to rethink your approach to equity at work—and give you tools to start making a difference today.

    Click here for show notes and resources mentioned in this episode.

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    44 mins
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