Episodes

  • Neil Saltman: The Future of Cybersecurity Sales
    Jan 8 2025

    In this episode of Hack and Hustle, Anthony Johnson and Brad Rager interview Neil Saltman, co-author of "Cybersecurity Sales: A Buyer and Seller's Perspective."


    They discuss:

    1) The evolution of cybersecurity sales,

    2) The importance of relationships and trust, and

    3) The changing landscape of lead generation.


    Neil shares insights on what separates successful sales reps from mediocre ones, the significance of understanding the buyer-seller dynamic, and the impact of AI on sales and marketing efforts.


    "Don't treat people like a transaction." "The relationship gets you the conversation, but value gets you the sale."


    Are you ready for some real conversations?


    Join the community to learn, connect, and grow!


    Contact us at pod@crux.so to get access to the Slack Channel.


    Hosted on Acast. See acast.com/privacy for more information.

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    43 mins
  • Welcome to Hack & Hustle
    Dec 20 2024

    In the very first episode of Hack & Hustle, Anthony Johnson and Brad Rager introduce our podcast, where we'll discuss the ups, downs, and lessons learned in the world of cybersecurity sales and marketing.


    The aim? To build a community and provide real conversations to help people in their careers.


    The podcast focuses on three main areas:

    1. Helping sellers excel in their current roles,
    2. Guiding individuals in finding the right job and progressing in their careers,
    3. And assisting managers in building and managing their teams.


    Are you ready for some real conversations?


    Join the community to learn, connect, and grow!


    Contact us at pod@crux.so to get access to the Slack Channel.



    Hosted on Acast. See acast.com/privacy for more information.

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    5 mins