Send us a text

What if you could add $100K in profit to your firm without working harder – and have someone else do the work? In this episode, Sasha sits down with Nermin Jasani of Wildly Successful Lawyers to reveal four simple, proven levers that law firms are using right now to generate multiple six figures in profit. Just real strategies that move the bottom line.

📰 About Nermin Jasani:
Nermin is a former Wall Street attorney who launched her own law firm, made every mistake in the book, and then turned that experience into a consulting empire helping small law firms become wildly profitable. She’s sharp, practical, and delivers the truth without fluff.

👉 Sasha and Nermin explore:
— Why law firm owners unknowingly leave hundreds of thousands on the table.

— The 4 specific levers you can pull today to add $100K+ in profit to your firm.

— The myth of "do it all yourself", and how hiring the right help creates freedom and money.

— Why your intake might be killing your profit, and how you can fix it in a week.

— The revenue trap of hourly billing, and what to do instead.

— How Nermin helps lawyers shift from “technician mode” into actual business owners.

👉 Main Takeaways from the Episode:
— Focus on improving backend systems instead of chasing more clients.

— Hire the right people who actually increase your bottom line, not just your to-do list.

— Step out of technician mode and into CEO mode, and treat your firm like a business.

— Audit your intake and law firm billing processes before spending another dime on marketing.

— Charge for outcomes, not minutes, and watch your profits scale.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co

📞 Connect with Nermin Jasani:

• Website: https://ws-lawyers.com/

• LinkedIn: https://www.linkedin.com/in/nerminjasani/

📞Connect with Sasha Berson:
• LinkedIn: https://www.linkedin.com/company/grow-law/
• Instagram: https://www.instagram.com/grow_law/
• YouTube: https://www.youtube.com/@growlaw
• Facebook: https://www.facebook.com/growlaw
• Email: info@growlawfirm.com
• Phone: (312) 854-7724

#LawyerWebsite #LawyerSEO #LawFirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

Send us a text

What if a single $20K branding investment could bring you over $1M in new revenue? In this eye-opening episode, Sasha sits down with Robert Friedman, the founder of Fearless Branding, to dissect the painful truth about why most law firms don’t get chosen, even after spending a fortune on marketing. If you’ve ever wondered why your firm isn’t standing out in a saturated market, this episode will flip the script on everything you thought you knew about branding.

📰 About Robert Friedman:
Robert is a veteran branding strategist who's worked with entrepreneurs, lawyers, consultants, and service providers for over 25 years. He helps them stop looking and sounding like everyone else, and start getting chosen. His method is all about crafting a brand story that turns your ideal clients into enthusiastic buyers before they even meet you.

👉 Sasha and Robert explore:
— What most law firm owners get completely wrong about law firm branding.

— How a $20,000 branding project helped one client drive $500K in profit per year for 10 years – that’s a 2,500% return.

— Why your competitors are being chosen over you, and how to fix it.

— What “the brand behind the billboard” actually means.

— Real-world examples of firms that transformed their business with nothing but the right narrative.

👉 Main Takeaways from the Episode:
— Define your brand as the clear answer to "Why should I choose you?" – not just a list of services.

— Differentiate your firm by creating a narrative that no competitor can copy.

— Connect with your ideal clients by showing them who you are, not just what you do.

— Leverage brand clarity to make all your marketing, ads, website, social. work harder and convert better.

— Own a powerful, emotional idea that makes your firm memorable and trusted.

— Invest in positioning once to create an asset that pays off in client loyalty and profitability for years.

📞 Connect with Robert Friedman:

• Website: https://www.fearlessbranding.com/

• LinkedIn: https://www.linkedin.com/in/rfriedmanfearlessbranding/

📞Connect with Sasha Berson:
• LinkedIn: https://www.linkedin.com/company/grow-law/
• Instagram: https://www.instagram.com/grow_law/
• YouTube: https://www.youtube.com/@growlaw
• Facebook: https://www.facebook.com/growlaw
• Email: info@growlawfirm.com
• Phone: (312) 854-7724

#LawyerWebsite #LawyerSEO #LawFirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

Send us a text

In this high-energy episode, Sasha sits down with David Arato, former classically trained cellist turned legal content powerhouse, and they dig deep into the insane numbers behind his business. David’s company has cranked out over 1,300 videos, worked with hundreds of attorneys, and helped some of them dominate page one of Google without lifting a finger. If you think content creation in the AI era is dead, think again.

📰 About David Arato:
David is the founder of Lexicon Content Development, a legal-focused content creation agency. He’s been in the trenches for over a decade and has helped attorneys nationwide rank on page one of Google, boost conversions, and scale their practices, all without becoming full-time influencers.

👉 Sasha and David explore:
— How David scaled from solo freelancer to 7-figure agency without investors.

— What works right now in the age of ChatGPT (and what doesn’t).

— The simplest, most effective video setup for attorneys on a budget.

— How AI can support your content, but not replace strategy or voice.

👉 Main Takeaways from the Episode:
— Create hyper-targeted video content that answers your ideal client’s specific questions.

— Systematize your production process so you can consistently publish without burning out.

— Leverage AI for drafts and ideation, but own the strategy and human touch.

— Repurpose every video into blogs, shorts, and social clips to 10x your reach.

— Focus on quality over quantity; 300 views from the right people beats 30,000 from strangers.

— Be the best answer online so prospects already trust you before they ever call.

— Track performance and double down on what’s converting viewers into leads.

📞 Connect with David Arato:

• Website: https://www.lexiconlegalcontent.com/

• LinkedIn: https://www.linkedin.com/in/davidarato/

📞Connect with Sasha Berson:
• LinkedIn: https://www.linkedin.com/company/grow-law/
• Instagram: https://www.instagram.com/grow_law/
• YouTube: https://www.youtube.com/@growlaw
• Facebook: https://www.facebook.com/growlaw
• Email: info@growlawfirm.com
• Phone: (312) 854-7724

#LawyerWebsite #LawyerSEO #LawFirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

Send us a text

In this mind-blowing episode, Sasha sits down with Jeff Hampton, and this guy figured out how to turn a tiny YouTube audience into a serious revenue stream. We’re talking $40,000-$50,000 a month from a channel with just 5,500 subscribers. No, that’s not a typo.

📰 About Jeff Hampton:
Jeff is a criminal defense attorney and asset protection expert for short-term rental owners. He’s also the founder of YouTube Rainmakers, a coaching business helping lawyers and other professionals turn video content into lead machines.

👉 Sasha and Jeff explore:
— How Jeff consistently books 3-4 consults a week just from YouTube.

— Why 300 views from the right audience are more valuable than 30,000 random ones.

— The power of ultra-niche content, like legal protection for Airbnb hosts.

— How he built multiple businesses while self-managing five short-term rental properties.

— What it means to be the “media director” of your own firm, and why it’s the CEO’s job.

— How Jeff systematized and delegated everything else in his firm so he could focus on media.

— His full-funnel repurposing strategy that amplifies every video across multiple platforms.

👉 Main Takeaways from the Episode:
— Target your ideal client avatar with every video instead of chasing vanity metrics.

— Use YouTube to build trust before the first call; it sells for you 24/7.

— Create ultra-specific content that speaks directly to one problem and dominates that niche.

— Document your processes (SOPs, dashboards, KPIs) to delegate and scale.

— Own your law firm’s social media strategy, lead the marketing, and don’t outsource your voice.

📞 Connect with Jeff Hampton:

• Website: https://www.criminalattorneyfortworth.com/

• LinkedIn: https://www.linkedin.com/in/jeff-hampton-212ba218/

• YouTube: https://www.youtube.com/channel/UCG5k60JCWv0lG7Y0JEDOAVQ

📞Connect with Sasha Berson:
• LinkedIn: https://www.linkedin.com/company/grow-law/
• Instagram: https://www.instagram.com/grow_law/
• YouTube: https://www.youtube.com/@growlaw
• Facebook: https://www.facebook.com/growlaw
• Email: info@growlawfirm.com
• Phone: (312) 854-7724

#LawyerWebsite #LawyerSEO #LawFirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

Send us a text

In this powerhouse episode, Sasha sits down with Josh Nelson, a guy who might just be the most business-savvy law firm owner you've never heard of. Josh runs a wildly successful estate planning and probate firm that brings in just under $12 million a year, and he built it from scratch with a business mindset that’s rare in this industry.

📰 About Josh Nelson:
Josh is the CEO of Nelson Elder Care Law, a high-volume estate planning law firm that helps over 150 families every month. He’s scaled the business beyond himself by building a leadership team, ditching billable hours, and focusing on real business metrics, things like cost per acquisition, average case value, and conversion rate.

👉 Sasha and Josh explore:
— Why hiring more lawyers won’t scale your firm and what to do instead
— The real cost of the acquisition trap at $1M/month revenue and how Josh is solving it
— How to structure a team that runs without you, and frees you to lead
— The surprising trick that keeps their clients’ loved ones safe in nursing homes
— His no-BS roadmap to replicate this model from scratch in any market

👉 Main Takeaways from the Episode:
— Stop doing everything yourself – delegate, automate, and focus on leadership.
— Build your marketing engine before you hire a big team, revenue first, then scale.
— Hire A-players and pay them well, it’s cheaper than constantly replacing people.
— Track only the law firm KPIs that actually move the needle, like booked consults per day.
— Invest in mentors or coaches who are 10 steps ahead of you, shortcut your growth.

📞 Connect with Josh Nelson:

• Website: https://nelsoneldercarelaw.com/
• LinkedIn: https://www.linkedin.com/in/joshuanelsonjd/

📞Connect with Sasha Berson:
• LinkedIn: https://www.linkedin.com/company/grow-law/
• Instagram: https://www.instagram.com/grow_law/
• YouTube: https://www.youtube.com/@growlaw
• Facebook: https://www.facebook.com/growlaw
• Email: info@growlawfirm.com
• Phone: (312) 854-7724

#LawyerWebsite #LawyerSEO #LawFirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

Send us a text

In this episode, Sasha sits down with Emily Hirsekorn, a former attorney turned career coach who’s helping lawyers build careers that actually align with their values. Emily spent years in legal practice and administration before realizing the path she was on wasn’t sustainable, so she pivoted. And now she helps other lawyers do the same, without blowing it all up.

📰 About Emily Hirsekorn:
Emily is a certified career coach who works primarily with attorneys and law students to help them find clarity, build confidence, and pursue fulfilling legal careers without the burnout. She’s the founder of Emily Hirsekorn Coaching and is a leadership coach for the Florida Justice Association.

👉 Sasha and Emily explore:
— Why burnout is rampant in the legal profession and how to recognize it early.
— How to craft a legal career that aligns with your values instead of draining your energy.
— The silent crisis of identity so many lawyers face when they realize law isn’t what they thought it would be.
— What law firm leaders can do to retain top talent and avoid losing great people to poor culture.
— The communication gap between tough-minded firm owners and their emotionally intelligent team members.

👉 Main Takeaways from the Episode:
— Build a law firm culture that goes beyond just being a “good employer”, today’s talent expects more.
— Redesign your legal career to align with your personal values instead of settling for burnout.
— Improve internal communication by having honest conversations with your team regularly.
— Prioritize flexibility and emotional intelligence in your leadership style to retain top performers.
— Invest in leadership development so your managers actually know how to manage people, not just cases.

📞 Connect with Emily Hirsekorn:

• Website: http://hirsekorncoaching.com/
• LinkedIn: https://www.linkedin.com/in/emilyhirsekorn/

📞Connect with Sasha Berson:
• LinkedIn: https://www.linkedin.com/company/grow-law/
• Instagram: https://www.instagram.com/grow_law/
• YouTube: https://www.youtube.com/@growlaw
• Facebook: https://www.facebook.com/growlaw
• Email: info@growlawfirm.com
• Phone: (312) 854-7724

#LawyerWebsite #LawyerSEO #LawFirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

Send us a text

What if working less could actually make you more money? In this powerful episode, Sasha sits down with Mark Powers, co-founder of Atticus and one of the most trusted advisors to law firm owners for over 35 years. With over 20,000 attorneys coached under his belt, Mark reveals three surprisingly simple yet highly counterintuitive concepts that can completely transform your law firm over the next three years.

📰 About Mark Powers:
Mark is the original founder of Atticus, a firm that’s helped over 20,000 attorneys build practices that support their lives. With a unique blend of time management, business strategy, and vision-building tools, Mark has helped attorneys across all practice areas rethink what success looks like.

👉 Sasha and Mark Explore:
— Why most law firm owners are stuck working harder for less.
— Why burnout is not a badge of honor and how to design a firm that supports your life.
— What law firm owners must unlearn if they want to grow.
— How shifting from reactive to proactive time management unlocks new levels of freedom and revenue.

👉 Main Takeaways from the Episode:
— Prioritize law firm profitability over top-line revenue, take your profit first, run your firm on what’s left.
— Cut your hours strategically, design systems so your firm doesn’t rely on your constant presence.
— Raise your prices confidently, attract better clients who respect your value.
— Eliminate “heroic behavior”, stop doing everything yourself and start building a real team.

📞 Connect with Mark Powers:
• Website: https://atticusadvantage.com/
• LinkedIn: https://www.linkedin.com/in/mark-powers-9a648ba/

📞Connect with Sasha Berson:
• LinkedIn: https://www.linkedin.com/company/grow-law/
• Instagram: https://www.instagram.com/grow_law/
• YouTube: https://www.youtube.com/@growlaw
• Facebook: https://www.facebook.com/growlaw
• Email: info@growlawfirm.com
• Phone: (312) 854-7724

#LawyerWebsite #LawyerSEO #LawFirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

Send us a text

In this episode, Sasha sits down with Brian Chase, Managing Partner at Bisnar Chase and one of the most genuinely fulfilled attorneys you'll ever hear from. Not the Instagram highlight reel kind of happy, the real deal. After 33 years in the game, Brian still says, *“I love what I do. I can’t believe I get paid for this.”* Let that sink in.

📰 About Brian Chase:

Brian is the managing partner at Bisnar Chase, leading one of the top personal injury firms in the country. With 33+ years of experience, he's driven by one thing: making a real impact. From suing auto giants like Ford to recovering nearly a billion dollars for clients, Brian's success comes from his mission-driven approach.

👉 Sasha and Brian explore:

— Why Brian went into law not to chase money but to make an impact.

— How Brian found purpose in suing giant corporations like Ford, Takata, and Big Pharma.

— Brian’s philosophy on collaboration over competition, even in high-stakes litigation.

— The behind-the-scenes strategy of winning 7 and 8 figure verdicts.

— How faith, family, and fulfillment drive him more than dollars ever could.

👉 Main Takeaways from the Episode:

— Build purpose into your work so burnout doesn’t stand a chance.

— Align your team around a mission, not just law firm KPIs or money.

— Treat helping people as your business model, not just your marketing pitch.

— Pick your practice area with intention and build a firm that reflects what you actually believe in.

📞 Connect with Brian Chase:

• Website: https://www.bestattorney.com/

• LinkedIn: https://www.linkedin.com/in/briandchase/

📞Connect with Sasha Berson:
• LinkedIn: https://www.linkedin.com/company/grow-law/
• Instagram: https://www.instagram.com/grow_law/
• YouTube: https://www.youtube.com/@growlaw
• Facebook: https://www.facebook.com/growlaw
• Email: info@growlawfirm.com
• Phone: (312) 854-7724

#LawyerWebsite #LawyerSEO #LawFirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/