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What if you could add $100K in profit to your firm without working harder – and have someone else do the work? In this episode, Sasha sits down with Nermin Jasani of Wildly Successful Lawyers to reveal four simple, proven levers that law firms are using right now to generate multiple six figures in profit. Just real strategies that move the bottom line.

📰 About Nermin Jasani:
Nermin is a former Wall Street attorney who launched her own law firm, made every mistake in the book, and then turned that experience into a consulting empire helping small law firms become wildly profitable. She’s sharp, practical, and delivers the truth without fluff.

👉 Sasha and Nermin explore:
— Why law firm owners unknowingly leave hundreds of thousands on the table.

— The 4 specific levers you can pull today to add $100K+ in profit to your firm.

— The myth of "do it all yourself", and how hiring the right help creates freedom and money.

— Why your intake might be killing your profit, and how you can fix it in a week.

— The revenue trap of hourly billing, and what to do instead.

— How Nermin helps lawyers shift from “technician mode” into actual business owners.

👉 Main Takeaways from the Episode:
— Focus on improving backend systems instead of chasing more clients.

— Hire the right people who actually increase your bottom line, not just your to-do list.

— Step out of technician mode and into CEO mode, and treat your firm like a business.

— Audit your intake and law firm billing processes before spending another dime on marketing.

— Charge for outcomes, not minutes, and watch your profits scale.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co

📞 Connect with Nermin Jasani:

• Website: https://ws-lawyers.com/

• LinkedIn: https://www.linkedin.com/in/nerminjasani/

📞Connect with Sasha Berson:
• LinkedIn: https://www.linkedin.com/company/grow-law/
• Instagram: https://www.instagram.com/grow_law/
• YouTube: https://www.youtube.com/@growlaw
• Facebook: https://www.facebook.com/growlaw
• Email: info@growlawfirm.com
• Phone: (312) 854-7724

#LawyerWebsite #LawyerSEO #LawFirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

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What if a single $20K branding investment could bring you over $1M in new revenue? In this eye-opening episode, Sasha sits down with Robert Friedman, the founder of Fearless Branding, to dissect the painful truth about why most law firms don’t get chosen, even after spending a fortune on marketing. If you’ve ever wondered why your firm isn’t standing out in a saturated market, this episode will flip the script on everything you thought you knew about branding.

📰 About Robert Friedman:
Robert is a veteran branding strategist who's worked with entrepreneurs, lawyers, consultants, and service providers for over 25 years. He helps them stop looking and sounding like everyone else, and start getting chosen. His method is all about crafting a brand story that turns your ideal clients into enthusiastic buyers before they even meet you.

👉 Sasha and Robert explore:
— What most law firm owners get completely wrong about law firm branding.

— How a $20,000 branding project helped one client drive $500K in profit per year for 10 years – that’s a 2,500% return.

— Why your competitors are being chosen over you, and how to fix it.

— What “the brand behind the billboard” actually means.

— Real-world examples of firms that transformed their business with nothing but the right narrative.

👉 Main Takeaways from the Episode:
— Define your brand as the clear answer to "Why should I choose you?" – not just a list of services.

— Differentiate your firm by creating a narrative that no competitor can copy.

— Connect with your ideal clients by showing them who you are, not just what you do.

— Leverage brand clarity to make all your marketing, ads, website, social. work harder and convert better.

— Own a powerful, emotional idea that makes your firm memorable and trusted.

— Invest in positioning once to create an asset that pays off in client loyalty and profitability for years.

📞 Connect with Robert Friedman:

• Website: https://www.fearlessbranding.com/

• LinkedIn: https://www.linkedin.com/in/rfriedmanfearlessbranding/

📞Connect with Sasha Berson:
• LinkedIn: https://www.linkedin.com/company/grow-law/
• Instagram: https://www.instagram.com/grow_law/
• YouTube: https://www.youtube.com/@growlaw
• Facebook: https://www.facebook.com/growlaw
• Email: info@growlawfirm.com
• Phone: (312) 854-7724

#LawyerWebsite #LawyerSEO #LawFirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

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In this high-energy episode, Sasha sits down with David Arato, former classically trained cellist turned legal content powerhouse, and they dig deep into the insane numbers behind his business. David’s company has cranked out over 1,300 videos, worked with hundreds of attorneys, and helped some of them dominate page one of Google without lifting a finger. If you think content creation in the AI era is dead, think again.

📰 About David Arato:
David is the founder of Lexicon Content Development, a legal-focused content creation agency. He’s been in the trenches for over a decade and has helped attorneys nationwide rank on page one of Google, boost conversions, and scale their practices, all without becoming full-time influencers.

👉 Sasha and David explore:
— How David scaled from solo freelancer to 7-figure agency without investors.

— What works right now in the age of ChatGPT (and what doesn’t).

— The simplest, most effective video setup for attorneys on a budget.

— How AI can support your content, but not replace strategy or voice.

👉 Main Takeaways from the Episode:
— Create hyper-targeted video content that answers your ideal client’s specific questions.

— Systematize your production process so you can consistently publish without burning out.

— Leverage AI for drafts and ideation, but own the strategy and human touch.

— Repurpose every video into blogs, shorts, and social clips to 10x your reach.

— Focus on quality over quantity; 300 views from the right people beats 30,000 from strangers.

— Be the best answer online so prospects already trust you before they ever call.

— Track performance and double down on what’s converting viewers into leads.

📞 Connect with David Arato:

• Website: https://www.lexiconlegalcontent.com/

• LinkedIn: https://www.linkedin.com/in/davidarato/

📞Connect with Sasha Berson:
• LinkedIn: https://www.linkedin.com/company/grow-law/
• Instagram: https://www.instagram.com/grow_law/
• YouTube: https://www.youtube.com/@growlaw
• Facebook: https://www.facebook.com/growlaw
• Email: info@growlawfirm.com
• Phone: (312) 854-7724

#LawyerWebsite #LawyerSEO #LawFirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/