**Key Highlights:**

1. **Introduction:**
- Bob enjoys the banter with Amas about customer service challenges.

2. **Sister's Experience:**
- Amas shares a story from his sister about difficulties in returning items, highlighting widespread customer service frustrations.
- Discussion shifts to training as a core issue in service quality.

3. **The Training Debate:**
- Bob emphasizes that training isn't just a simple problem; it encompasses various methods (classroom, online, interactive).
- The importance of hiring effective trainers with strong facilitation skills is noted.

4. **Expectations vs. Reality:**
- Unrealistic expectations on agents’ knowledge vs. what’s feasible in training are discussed.
- Example from Bob’s experience with product training illustrates gaps in knowledge expectations.

5. **Realistic Training Goals:**
- Focus should shift from rote memorization to understanding concepts and finding information.
- The need for open-book assessments and emphasis on problem-solving skills.

6. **Importance of Context:**
- Understanding the “why” behind questions is crucial for effective customer interaction.
- Agents should connect with customers rather than just provide scripted answers.

7. **AI’s Role:**
- AI can aid in information retrieval but cannot replace the need for agents to engage with customers on a deeper level.

8. **Living Training:**
- The best training comes from real-life experiences, not just theoretical knowledge.
- Importance of “nesting” (support after training) for new agents to apply what they’ve learned.

9. **Closing Thoughts:**
- Bob quotes Ben Franklin: “Tell me and I forget. Teach me and I remember. Involve me and I learn.”
- Both hosts encourage listeners to consider how to improve training practices.

10. **Live Podcast Announcement:**
- Bob and Amas will be at the ICMI show in Orlando from October 21-25.
- Listeners are invited to join, engage, and share their thoughts during live recordings.

---

**Podcast Summary: Tackling Contact Center Attrition**

In this episode, Amas and Bob dive into the persistent challenge of attrition in contact centers. They reminisce about Amas's experience running a center in the mid-2000s, where the attrition rate hovered around 7-9%. Surprisingly, even after 15 years, the current rate remains about the same. They explore whether this issue is truly fixable and discuss the implications of attrition rates comparable to those in retail environments.

Bob emphasizes the importance of analyzing data beyond just averages to identify specific areas of concern. He points out that while some centers perform well, many still struggle with high turnover. They agree that rather than relying on superficial employee engagement tactics like pizza parties, contact centers should focus on improving the job itself and fostering trust between employees and supervisors.

Amas shares a personal anecdote about an employee who preferred working at McDonald's due to lower stress levels, prompting a conversation about the real factors affecting job satisfaction. The duo highlights the need for contact center leaders to rethink their approach to employee experience, advocating for genuine relationships and understanding the needs of their teams.

Bob suggests actionable steps for supervisors to build trust, including knowing employees' names, recognizing their strengths and areas for improvement, and understanding their personal passions. They conclude by stressing that relationships are key to employee retention and satisfaction.

Tune in to hear insights on creating a positive work environment in contact centers, and learn how to shift the focus from temporary perks to meaningful change.

In this episode, Amas and Bob dive into the ongoing struggle with knowledge management in contact centers—a problem that's been around since the Clinton administration. Despite years of technological advancements, knowledge management remains a significant challenge, with many customer service representatives still struggling to find the right information quickly.

Bob shares his optimism about the potential of generative AI to revolutionize knowledge management by aggregating and analyzing data from various sources. However, both Amas and Bob acknowledge that while AI could improve information retrieval, the real challenge lies in the human and process side of things. The discussion explores the conflict between relying on AI to provide information and trusting human agents to apply judgment in delivering that information to customers.

They emphasize that AI should be used to augment knowledge workers, not replace them, particularly in the tedious task of keeping content up-to-date. The episode wraps up with the idea that AI could help reduce the noise in the information agents must sift through, making their jobs easier and more effective.

Listeners are encouraged to understand AI's capabilities and integrate it into their contact center operations, focusing on how it can help manage and improve knowledge over time.