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The Ultimate Sales Machine

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The Ultimate Sales Machine

By: Chet Holmes
Narrated by: Amanda Holmes, George Newbern
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About this listen

There are countless books, seminars, and consultants that offer the secrets to everlasting business success. After heeding their advice, perhaps you manage your time more efficiently, write a compelling pitch letter, or close a few more deals. But after a week or a month, you revert to your old bad habits and mediocre performance, until the next hot new program comes along. The only lasting way to enhance your productivity and growth is to focus on a handful of basic concepts and repeat them week after week - and teach your staff to do the same.

This audiobook explains how to tune up virtually every area of your business systematically, with just a little disciplined focus. Spend an hour per week on each "impact area" of your business, and you will be astonished at how much you can accomplish.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2007 Chet Holmes (P)2007 Blackstone Audio Inc. Leadership Management Management & Leadership Marketing & Sales Sales & Selling Business

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Critic reviews

"An amazing book that will powerfully change the way you do business. Chet Holmes is a one-of-a-kind talent and this incredibly practical book is the embodiment of his highly successful approach. (Stephen M. R. Covey)

"This is by far the best sales book I have ever read and I have read hundreds. As someone who runs [more than] fifteen companies and employs more than six hundred people, I can honestly say this is a book I will refer to for decades to come." (A. Harrison Barnes, CEO, Juriscape)
All stars
Most relevant  
A good listen and plenty of takeaway points, but after a great start that really had me engaged, the book meanders down a road of mediocre advice. A shame as the start of the book had me hooked.

Plenty of useful content, lacks that knockout blow

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The one book to keep reading, re-reading and sharing until death do us part - from one sales professional to another, Chet Holmes is a master of the sales process!

Truly the Ultimate Sales Machine

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Based on the rave reviews, I thought this would be one of the best sales and marketing books I'd ever read. Unfortunately, it isn't anywhere near. But it is a good book with many valuable insights and if a book has one or two golden nuggets, I always give it 5 stars

The 3 big nuggets for me were:

1. The dream 100 - using the 80/20 rule to target customers that could bring outsized value to your business. And the importance of adding immense value to their lives and going above and beyond to serve them and essentially becoming best buddies with them. You'd never lose that client.

2. The stadium speech - this was a big one for me. even though I've read many business and marketing books For some reason I'd never come across this concept before. only 3% of customers are ready to buy at any given moment, which means if you pitch your product straight away, you're leaving behind 97% of customers. imagine you had a stadium full of customers. what could you say to make all of them keep on listening? For example, if you sell accounting software To accountants and you said do you want to buy my software, only 3% would be interested and the rest would get up and leave the stadium. But if you said we did a survey of 9000 accountants like you and let me tell you The biggest problem facing the accounting industry..., they'd all stay put. Which brings me to...

3. Positioning yourself as the expert and educating customers through interesting facts. If you're selling mattresses rather than saying do you want to buy the best value, most comfortable mattress, or even mentioning why sleep is so important, You might surprise them with a unusual fact like how 37% of relationships break down due to differences in sleeping arrangements (made up!). If you are able to educate your customer and bring value to them, they'll shop with you.

Not as good as I thought

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Wow, just wow!
Has to be read over and over again. The bible of sales!

The Emyth Revisted on steroids

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Great transferable ideas already actioned in my business. Listen and learn. You won't regret it.

Brilliant, Simple, Adaptable

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Valid general advices for building and running a successful sales organization. It will not teach much to savvy sales people or business owners, but it is always good to refresh basic concepts.

Good

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This book is extremely useful if your managing a company. It is also very well read.

Great book

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A Bible for all managers and it should be taught in business schools across the world. Definitely worth a listen.

A great business books.

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Stand back look t your life and business with completely new visionary modern world eyes.

Amazing

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Even though I probably expected a bit different content, I got stunned bu this book. It's really the ultimate sales handbook. Each step explained in detail so that your business really can make significant progress in sales! Content is easy to understand and to apply straight away. Thanks Chet!

Perfect sales handbook!

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