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The Game Changer

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The Game Changer

By: Baroness Sue Campbell
Narrated by: Baroness Sue Campbell
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About this listen

'Sue's passion for sport in this country is unmatched' David Beckham

'England means so much to Sue. She has made a massive difference over the years for the Lionesses and she has left the whole game in a much better place' Jill Scott

Sue Campbell has been creating change all her life. Starting as a young PE teacher on Manchester's Moss side, she saw first-hand the transformative power of sport. Once hard-to-reach kids started taking initiative, developing discipline and realising their full potential—all they needed was the opportunity to flourish. It was here that sparked the beginning of her mission—to empower, inspire and motivate others through sport—and she hasn't looked back since.

Now a true pioneer in sport and leadership, Sue has since been a part of some of the nation's most important sporting glories to date, from overseeing the iconic 2012 Olympics to becoming Director of Women's Football at the FA and helping the Lionesses raise the winning trophy at the Euros. She has been a revolutionary force for women's participation in sport, both behind the scenes and on the field—illustrating that there is no barrier that can't be overcome with a little persistence, resilience and determination.

In The Game Changer, Sue shares the story of her extraordinary life and career for the very first time. She also offers profound lessons in leadership that go beyond the sporting realm. Learn the importance of discovering your purpose, how to build a winning team, why learning from those around you is key and how to be an active agent for change even in challenging environments.

The result is a deeply inspiring, invigorating and engaging narrative that—much like the woman herself—will change the lives of many.

©2025 Baroness Sue Campbell (P)2025 Hachette Audio UK
Football (Soccer) Sports Game Inspiring Leadership

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This book gives numerous examples of someone who has driven transformational system change across elite performance, education and grassroots sports. Sue’s ability to put together, lead and empower high performing teams is inspirational - all told in a humorous, engaging and humble way. Her leadership story provides so many lessons to anyone striving to drive change in their organisation - tackling systems and cultures in such an effective way. Two quotes stand out to me - I) “Integrity is about doing what is right, not what is popular or expedient”; and ii) “if you want to be at the cutting edge of innovation and change, you need to be prepared to get cut”; and the last chapter especially was just exceptional as Sue reflected on her mission ‘to use the power of sport to change lives’. I urge anyone wanting to see/hear what effective leadership looks like to read this book!

Best leadership book I’ve ever read!

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Nothing I enjoyed it all with lots of stories I remembered from talking with sue

Lovely story of life and narration

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Thoroughly enjoyed the journey Baroness Campbell navigated, mostly deliberately. Would have liked to understand more about her personal life but, as she almost post-scripts, it seems her job has been her life.

Excellent, informative, instructive, inspiring.

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Great to hear Sue’s voice again sharing her life story. Some parts I knew others less so, she is most definitely a game changer and possibly someone people are still unaware of , yet what an impact she has had from grass roots to the top level in sport. Thank you great listen !

Definitely a Game Changer

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