The Four Steps to the Epiphany cover art

The Four Steps to the Epiphany

 Preview
Try Premium Plus free
Thousands of incredible audiobooks and podcasts to take wherever you go.
Immerse yourself in a world of storytelling with the Plus Catalogue - unlimited listening to thousands of select audiobooks, podcasts and Audible Originals.
£8.99/month after 30 days. Renews automatically. See here for eligibility.

The Four Steps to the Epiphany

By: Steve Blank
Narrated by: Graham Rowat
Try Premium Plus free

£8.99/month after 30 days. Renews automatically.

Buy Now for £15.99

Buy Now for £15.99

Confirm Purchase
Pay using card ending in
Switch payment method
By completing your purchase, you agree to Audible's Conditions of Use and authorise Audible to charge your designated card or any other card on file. Please see our Privacy Notice, Cookies Notice and Interest-based Ads Notice.
Cancel

About this listen

The Four Steps to the Epiphany launched the lean start-up approach to new ventures. It was the first book to offer that start-ups are not smaller versions of large companies and that new ventures are different than existing ones. Start-ups search for business models while existing companies execute them.

The book offers the practical and proven four-step customer development process for search and offers insight into what makes some start-ups successful and leaves others selling off their furniture.

Rather than blindly execute a plan, The Four Steps helps uncover flaws in product and business plans and correct them before they become costly. Rapid iteration, customer feedback, and testing your assumptions are all explained in this book.

Packed with concrete examples of what to do, how to do it, and when to do it, the book will leave you with new skills to organize sales, marketing, and your business for success.

If your organization is starting a new venture and you're thinking how to successfully organize sales, marketing, and business development, you need The Four Steps to the Epiphany. A must-listen for anyone starting something new.

©2020 Steve Blank. (P)2020 Gildan Media Business Development & Entrepreneurship Entrepreneurship Forecasting & Strategic Planning Management & Leadership New Business Enterprises Business Inspiring

Listeners also enjoyed...

 The Mom Test cover art
The Lean Startup cover art
The Startup Owner's Manual cover art
The Hard Thing About Hard Things cover art
Obviously Awesome cover art
Good Strategy/Bad Strategy cover art
Hooked: How to Build Habit-Forming Products cover art
$100M Leads cover art
Product-Led Growth cover art
The 1-Page Marketing Plan cover art
Crucial Conversations (Third Edition) cover art
How to Start a Vending Machine Business cover art
Predictable Revenue cover art
Branding cover art
Nail It Then Scale It cover art
The 22 Immutable Laws of Marketing cover art
All stars
Most relevant  
If you can put up with over 9 hours of the narrators voice (sorry Mr Rowat) it’s an absolutely brilliant book. It’s the start of the Lean Startup movement. Despite it being written over 10+ years ago the points are still very relevant and I really like Steve Blank’s style of writing. As someone who is relatively new to the Lean principles, I learned quite a bit and would definitely recommend.

Brilliant book but narrator’s voice is irritating

Something went wrong. Please try again in a few minutes.
A great read for starting and scaling up a business.
Worth reading again in a few years for a sanity check on building own company.
Would recommend though reading on paper rather than listening (there are several references to tables and checklists).

Must read for founders

Something went wrong. Please try again in a few minutes.
I especially learned how to adapt marketing strategies and business mission to the type of market you’re entering.

Great book for scaling companies

Something went wrong. Please try again in a few minutes.
Very informative for any startup and would recommend anyone in this space.
The story teller is unfortunately quite annoying, starting every half sentence loud.

Useful book but the voice is annoying

Something went wrong. Please try again in a few minutes.
There needs to be a pdf to capture the diagram and table references for users

Great book. Illustrations missing.

Something went wrong. Please try again in a few minutes.