Predictable Revenue cover art

Predictable Revenue

Turn Your Business Into A Sales Machine with the $100 Million Best Practices of Salesforce.com

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Predictable Revenue

By: Aaron Ross, Marylou Tyler
Narrated by: Mary Jane Wells
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About this listen

Grow Revenyue by 300% Or More and Make it Predictable

Discover the outbound sales process that, in just a few years, helped add $100 million in recurring revenue to Salesforce.com, almost doubling their enterprise growth... with zero cold calls.

This is not another book about how to cold call or close deals. This is an entirely new kind of sales bible for CEOs, entrepreneurs and sales VPs to help you build a sales machine. What does it take for your sales team to generate as many highly-qualified new leads as you want, create predictable revenue, and meet your financial goals without your constant focus and attention?

LEARN INSIDE

  • How an outbound sales process ("Cold Calling 2.0"), that without cold calls or a marketing budget, can generate a 9% response rate and millions of dollars from cold prospects.
  • The Seven Fatal Sales Mistakes CEOs and Sales VPs (even experienced ones) make time and time again.
  • How outbound sales and selling can be friendly, helpful and enjoyable.
  • How to develop self-managing sales teams, turning your employees into mini-CEOs.
    • And more...

©2011 Aaron Ross (P)2013 Aaron Ross Marketing Marketing & Sales Sales & Selling Business

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All stars
Most relevant  

What did you like best about Predictable Revenue? What did you like least?

A few gems are hidden in here. However as an audio book it sucks because they reference so many images which you have to look up online. Really not what you want while commuting!

Also I found a lot of it very matter of fact, and unhelpful "e.g. never give up, always try harder, stay focused to succeed" - not that useful...

Would you ever listen to anything by Aaron Ross and Marylou Tyler again?

No.

What didn’t you like about Mary Jane Wells’s performance?

She was fine.

Could you see Predictable Revenue being made into a movie or a TV series? Who would the stars be?

No

Any additional comments?

Probably better as a book rather than an audio book!

Written by a teenager - all be it a millionaire.

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This book brings home very simple to use principles that can transform a sales team.

The results are easily measurable and it's one of the best business books I've covered. A1! Conquer it now.

Fantastic book for anyone with a sales team.

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A few useful anecdotes but otherwise not very well told, narrated, and the concepts are out of date a lot of the time

Out of date, and quite dull

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led me to making a hire and reshuffling my sales team! - so very impactful

great insights from this book

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I couldn't really pin point the value extracted from this book.

I think there was some value in terms setting up the various members of the team.

Some thought provoking insights. but, for me at least, they were few and far between.

Didn't really get a lot out of it.

Was just okay

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I only wish I read this 1 year ago!! It's supreme!!
The right time to read this is when you are looking to grow revenue. We are a seed stage startup, and thought the book was for Series A. It's not!
The moment you close 1-2 deals, read it and your sales will explode!

Saved me so much time on thinking about the sales funnel, figuring out what to measure, the ratio between MRR:SDR:AE, how to hire, the lingua Franca! It's a true gem!

Read it before you think you need it!

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Enjoyed the book. Good background story. Easy to listen to and not full of waffle. Needs updating on some mobile technology comments in the book, but it is a great one to listen to

Good insight into growing sales maturity

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really struggled with this book. There are for me much more accessible and better process driven books than this one on prospecting. The clue is also in the title they go on and on about Salesforce.com (SFDC). Don't get me wrong if you have been ever prospected or target marketed by SFDC they are great (I have been many times), but they are a specific case with a specific budget. So unless you are working in a comparable business and budget as SFDC I really would not recommend this book as a go to for prospecting.

heavy on the SFDC greatness

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Only the incredibly ignorant will miss the perpetual sales pitch within this quite irritating book.

There are a few kernels of useful information if you can stay conscious.

Highly repetitive Salesforce.com pitch

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