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The Four Conversations

A New Model for Selling Expertise

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The Four Conversations

By: Blair Enns
Narrated by: Blair Enns
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About this listen

Sell and Price Like the Expert You Are

Your first job is being the expert advisor or practitioner. Your second job is selling that expertise. If you’ve ever felt that these two roles are in conflict then The Four Conversations is the book for you.

Amazon best-selling author of The Win Without Pitching Manifesto, Blair Enns, provides a new model for those who have to sell their expertise before they deliver it.

You will learn:

- Why many of the techniques used to sell products and transactional services don’t apply to the sale of expertise.

- How to sell your expertise the same way you deliver it—with confidence and integrity.

- How to move from being seen as a vendor to being recognized as the expert.

- How to price and structure your engagements in a way that creates more value for your clients and helps you to capture more of that value through higher fees.

Raise your win rates, increase your fees and feel more comfortable and confident in your second job of selling your expertise.

©2024 Blair Enns (P)2024 Blair Enns Entrepreneurship Marketing Sales & Selling Time Management & Productivity
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Profile Image for Vojtech H.

I wanted to give this two stars - just so that no one else reads this but me.

There's immense value in Blair Enns' concise, structured and - expert - approach to teaching value creation and value sharing.

After finishing this, go listen to 2Bobs, read the WWP Manifesto, create some value, then invest in Pricing Creativity.

You won't regret it.

Thanks, Blair!

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