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Selling to Serve

Sell Your Accounting & Bookkeeping Services with Unshakeable Confidence for More Than You Thought Possible

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Selling to Serve

By: James Ashford
Narrated by: James Ashford
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About this listen

You’re not running an accountancy firm; you’re running a business. But most accountants and bookkeepers don’t have a business, they have chaos. You end up doing far more work than you get paid for, and you’re not valued enough by your clients. Ultimately, you’re not getting the rewards you deserve, which include financial rewards, the gift of time, growth, joy and fulfilment, which feels unfair and not why you started this. You wanted to serve and impact your clients to the highest levels and get rewarded for it.

This book will take you on a journey that will challenge some of your most limiting beliefs, remove conflicting thoughts, reveal the blueprint for a successful sales system, and give you the unshakeable confidence to do what you now perceive to be hard, to make life so much easier.

©2021 James Ashford (P)2021 James Ashford Management Management & Leadership Business

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All stars
Most relevant  
very interesting read about selling accountancy services and the systems to support the team selling

great book

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Well worth a listen to.

But I must admit I’m in the 3 package club!

Insightful

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I've been listening to content by James Ashford and the team at GoProposal for about 4 years now. The system they have for selling accounting services to clients is second to none. In this book, James goes deeper, much deeper than anyone has before to unearth the real reasons why accountants struggle to sell. This book and audio version are an absolute goldmine. It helps accountants truly understand what is it our clients need and want (certainty) and how our sales system and pricing methodology can deliver. Forget the fancy tech and mind tricks you've focused on before. Focus on selling what your clients really want using the tips and advice James provides.

The best book I've ever read for accountants in practice. I'm not a huge fan of audio books, but the audio version is top class.

Highly recommend!

Every accounting firm owner needs to hear this!

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Bought on Audible because I never finish reading business books. Totally inspiring author and narrator.

Every Bookkeeper should read this...

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I feel bad a got this for one credit! Get it. Listen to it. Continually revisit it.

A steal

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I’ve read and/or listened to loads of business books and this is easily in my top five and probably my top two. James absolutely nailed it with this book.

Great book and great audiobook

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This book is vital for anyone running a service business, not just accountants. there is some much good content in here it's worth reading or listening to twice .

The best business book I have read this year

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It has changed our approach to business. if you're in the financial services industry, you'll get a lot from it.

Highly recommended. So many great ideas

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Have read the book (both versions) listened to the audible and it’s something I can keep coming back to. As an accountant and business owner I am on this journey and support of the go proposal community is inspiring. Thanks James.

Inspiring

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This book is a must read for all accountants. Fundamentally, we are not trained in how to sell. ‘Selling ourselves’ can even be a crude proposition and something that accountants perceive as being beneath them. The reality is, if we truly have a value proposition that benefits clients, we need to get comfortable with communicating that value effectively. Conceiving of the sales process in this way: which is completely in the interest of the prospect and in fact what they need, unlocks the power of utilising psychology, strategy and technology to leverage your ability to grow your practice and continue to serve your clients.

This book does all of the above and so much more.

Thanks James.

Brilliant

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