Listen free for 30 days
Listen with offer
-
Lies, Damned Lies, and Marketing
- Separate Fact from Fiction and Drive Growth
- Narrated by: Patrick O’Connell
- Length: 3 hrs and 41 mins
Failed to add items
Add to basket failed.
Add to wishlist failed.
Remove from wishlist failed.
Adding to library failed
Follow podcast failed
Unfollow podcast failed
£0.00 for first 30 days
Lies, Damned Lies, and Marketing
Buy Now for £12.99
No valid payment method on file.
We are sorry. We are not allowed to sell this product with the selected payment method
Summary
When it comes to your relationship with marketing, it’s time to wipe the slate clean.
You’ve been promised big results with a quick turnaround. You’ve been told that social media is a silver bullet for increased sales (so far, you haven’t seen an impact). Your marketing team and vendors have overpromised and underdelivered, and you’re disappointed. You’re frustrated. Perhaps you’re close to giving up on marketing entirely, but something tells you that you shouldn’t — you just need to know how to use it wisely.
In Lies, Damned Lies, and Marketing, Atul Minocha reveals the root causes of your frustration and provides you with the insight you need to utilize your marketing dollars for real results. He helps you understand why you need marketing, the important distinctions between marketing and sales, and how to attain the right blend of hard data and softer creativity to persuade your audience. Bringing with him more than 35 years of experience, Atul shows you how to make marketing work for you and finally achieve the results you’ve been waiting for.
Listeners also enjoyed...
