• Breaking Stereotypes: The True Value of Sales with John Golden, Chief Strategy and Marketing Officer at Pipeliner CRM

  • Nov 1 2024
  • Length: 20 mins
  • Podcast

Breaking Stereotypes: The True Value of Sales with John Golden, Chief Strategy and Marketing Officer at Pipeliner CRM

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  • Summary

  • Sales should be embraced and respected as a vital, entrepreneurial profession essential to business success. In this episode, John Golden, Chief Strategy and Marketing Officer at Pipeliner CRM, highlights the importance of sales as a valuable career despite negative stereotypes. He urges salespeople to embrace and take pride in their roles, even if they entered sales by default. John emphasizes the need for organizations to recognize and support their sales teams, who often have compensation tied to performance. He also refers to salespeople as "sales-preneurs," crucial to their companies and deserving of respect. Tune in for a greater appreciation of the sales profession and its unique challenges! Resources: Connect with and follow John Golden on LinkedIn. Follow Pipeliner CRM on LinkedIn and visit their website. Follow Sales POP! on LinkedIn and visit their website. Listen to the Sales POP! Purveyors of Prosperity podcast. Get a copy of John Golden’s books, Winning the Battle for Sales and Social Upheaval: How to Win at Social Selling.
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