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New Releases
-
Advanced Growth and Product Strategies for Technical B2B SaaS Founders and Execs
- Practical Insights to Drive Revenue with Strategy, Psychology, and Tactics
- By: Richmond Wong
- Narrated by: Richmond Wong
- Length: 6 hrs and 47 mins
- Unabridged
-
Overall
-
Performance
-
Story
The real-world, battle-tested concepts in this book focus heavily on influencing your buyer’s psyche (i.e. their “operating system”) so that you enjoy: Faster conversion of prospects.
By: Richmond Wong
-
The Brand Benefits Playbook
- Why Customers Aren't Buying What You're Selling--And What to Do About It
- By: Allen Weiss PhD, Debbie J. MacInnis PhD
- Narrated by: Allen Weiss
- Length: 7 hrs and 30 mins
- Unabridged
-
Overall
-
Performance
-
Story
Today's customers think less about products and more about brands, no matter whether those brands are organizational, nonprofit, individuals, or service oriented. Customers also care less about the features of your product—what it has—than about its benefits—what it does for them. While this sounds like common sense, shockingly few organizations actually conduct business this way.
By: Allen Weiss PhD, and others
-
Lilliput Land
- How Small Is Driving India's Mega Consumption Story
- By: Rama Bijapurkar
- Narrated by: Rama Bijapurkar
- Length: 8 hrs and 31 mins
- Unabridged
-
Overall
-
Performance
-
Story
One of the largest consumer markets of the world, India is made up of lots and lots of small consumers―each earning and spending just a little bit that adds up to a lot. It is served by millions of small suppliers oozing innovation and customer intimacy, and is powered by digital infrastructure that does billions of unique and small transactions every day. In her new book, Rama Bijapurkar dismisses the easy and simplistic view of the Indian demographic and embraces all the complexities and opportunities that new India has to offer.
By: Rama Bijapurkar
-
Dynamic Direct Response Copywriting
- The Proven Way to Build Relationships and Grow Your Business
- By: Debra Hilton
- Narrated by: Debra Hilton
- Length: 3 hrs and 59 mins
- Unabridged
-
Overall
-
Performance
-
Story
How do I attract new clients and retain existing ones? This is the central question when marketing any product, service, or idea. This book helps you discover the 'hook' that makes what you are offering irresistible, the words that resonate, the stories that sell to your ideal customers over and over again so you can develop evergreen marketing collateral and stay top-of-mind with the passing parade of prospects and clients and keep increasing your profits.
By: Debra Hilton
-
The Jobs to Be Done Playbook
- Align Your Markets, Organization, and Strategy Around Customer Needs
- By: Jim Kalbach, Michael Schrage - foreword
- Narrated by: Tom Parks
- Length: 8 hrs and 10 mins
- Unabridged
-
Overall
-
Performance
-
Story
These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative. The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.
By: Jim Kalbach, and others
-
Redefining Retail
- 10 Guiding Principles for a Post-Digital World
- By: Philip Kotler, Giuseppe Stigliano
- Narrated by: Steve Menasche
- Length: 9 hrs and 53 mins
- Unabridged
-
Overall
-
Performance
-
Story
In Redefining Retail: 10 Guiding Principles for a Post-Digital World, Prof. Philip Kotler and Dr. Giuseppe Stigliano deliver a timely and insightful examination of retail and consumer brand marketing. In the book, you'll find practical and concrete techniques for redefining your organization's internal operations and processes, as well as its business strategy. You'll rethink the entire value chain as you consider the growing importance of sustainability, diversity and inclusion, working policies, and more.
By: Philip Kotler, and others
-
Advanced Growth and Product Strategies for Technical B2B SaaS Founders and Execs
- Practical Insights to Drive Revenue with Strategy, Psychology, and Tactics
- By: Richmond Wong
- Narrated by: Richmond Wong
- Length: 6 hrs and 47 mins
- Unabridged
-
Overall
-
Performance
-
Story
The real-world, battle-tested concepts in this book focus heavily on influencing your buyer’s psyche (i.e. their “operating system”) so that you enjoy: Faster conversion of prospects.
By: Richmond Wong
-
The Brand Benefits Playbook
- Why Customers Aren't Buying What You're Selling--And What to Do About It
- By: Allen Weiss PhD, Debbie J. MacInnis PhD
- Narrated by: Allen Weiss
- Length: 7 hrs and 30 mins
- Unabridged
-
Overall
-
Performance
-
Story
Today's customers think less about products and more about brands, no matter whether those brands are organizational, nonprofit, individuals, or service oriented. Customers also care less about the features of your product—what it has—than about its benefits—what it does for them. While this sounds like common sense, shockingly few organizations actually conduct business this way.
By: Allen Weiss PhD, and others
-
Lilliput Land
- How Small Is Driving India's Mega Consumption Story
- By: Rama Bijapurkar
- Narrated by: Rama Bijapurkar
- Length: 8 hrs and 31 mins
- Unabridged
-
Overall
-
Performance
-
Story
One of the largest consumer markets of the world, India is made up of lots and lots of small consumers―each earning and spending just a little bit that adds up to a lot. It is served by millions of small suppliers oozing innovation and customer intimacy, and is powered by digital infrastructure that does billions of unique and small transactions every day. In her new book, Rama Bijapurkar dismisses the easy and simplistic view of the Indian demographic and embraces all the complexities and opportunities that new India has to offer.
By: Rama Bijapurkar
-
Dynamic Direct Response Copywriting
- The Proven Way to Build Relationships and Grow Your Business
- By: Debra Hilton
- Narrated by: Debra Hilton
- Length: 3 hrs and 59 mins
- Unabridged
-
Overall
-
Performance
-
Story
How do I attract new clients and retain existing ones? This is the central question when marketing any product, service, or idea. This book helps you discover the 'hook' that makes what you are offering irresistible, the words that resonate, the stories that sell to your ideal customers over and over again so you can develop evergreen marketing collateral and stay top-of-mind with the passing parade of prospects and clients and keep increasing your profits.
By: Debra Hilton
-
The Jobs to Be Done Playbook
- Align Your Markets, Organization, and Strategy Around Customer Needs
- By: Jim Kalbach, Michael Schrage - foreword
- Narrated by: Tom Parks
- Length: 8 hrs and 10 mins
- Unabridged
-
Overall
-
Performance
-
Story
These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative. The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.
By: Jim Kalbach, and others
-
Redefining Retail
- 10 Guiding Principles for a Post-Digital World
- By: Philip Kotler, Giuseppe Stigliano
- Narrated by: Steve Menasche
- Length: 9 hrs and 53 mins
- Unabridged
-
Overall
-
Performance
-
Story
In Redefining Retail: 10 Guiding Principles for a Post-Digital World, Prof. Philip Kotler and Dr. Giuseppe Stigliano deliver a timely and insightful examination of retail and consumer brand marketing. In the book, you'll find practical and concrete techniques for redefining your organization's internal operations and processes, as well as its business strategy. You'll rethink the entire value chain as you consider the growing importance of sustainability, diversity and inclusion, working policies, and more.
By: Philip Kotler, and others