Paul Sullivan
AUTHOR

Paul Sullivan

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I am a former CTO, CMO, and certified Product Marketing Leader with 18+ years of experience in B2B Financial Services, SaaS, Fintech, and Business Services. Who helps startups and scale-ups accelerate growth with product-led go-to-market (GTM) strategies and revenue operations (RevOps) on HubSpot. I founded Arise GTM, an award-winning SaaS & Fintech product marketing agency, and Leevr, a MarTech startup. As a passionate growth leader, I leverage my expertise in GTM, product-led growth, account-based marketing, sales enablement, demand generation, conversion rate optimisation, SEO, and HubSpot to deliver results for the agency and our clients. I work with senior leadership teams to shape their company GTM and digital transformation programs and coach and develop marketing, sales, success, and product teams. As a published author and creator of the ARISE™ Go-to-Market methodology, I've spent over 15 years shaping GTM strategies for tech and service companies. This experience led me to develop ARISE™, a comprehensive framework that combines proven optimisation techniques with cutting-edge technology to drive growth for B2B SaaS, Fintech, and technology-enabled businesses. Its comprehensive nature ensures that no aspect of your go-to-market strategy is overlooked, giving you a sense of security about its thoroughness. ARISE™ stands for Assess, Research, Ideate, Strategise, and Execute. Each stage is designed to be thorough yet agile, empowering companies to increase their ROI on technology investments and strategic initiatives rapidly. What sets ARISE™ apart is its practicality - it doesn't require a large team or extended timelines. We can often implement the complete methodology in just 30 days, giving you the power to make significant changes quickly. One of the key strengths of ARISE™ is its proactive approach to experimentation and adaptation. We anticipate potential market forces and performance challenges, building contingency plans directly into our recommended tactics. This level of foresight and flexibility is rare in the agency world. While ARISE™ was initially built for product companies, we've also successfully applied it to service providers. The practical and scalable methodology works equally well for startups, scale-ups, and enterprise teams. It provides a clearly defined, best-practice model that allows us to operate at the right speed, depth, and scale for each unique situation, reassuring you that it can be tailored to your needs.
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