Giustiniano La Vecchia
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Giustiniano La Vecchia

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People & Cultural Evangelist | Author & Writer | TEDx Speaker | Founder of Hubrains Giustiniano La Vecchia doesn’t just write books—he creates visions. Through his novels and essays, he guides readers on a powerful journey toward self-awareness, authenticity, and the awakening of their deepest self. He is the founder of the non-profit organization Hubrains, created to give voice, space, and future to the new generations. His mission is clear: to give young people a real place in the world, not as spectators of change, but as its protagonists. With initiatives such as Creative Cafés and Creative Hubs, he has built vibrant spaces of dialogue, inspiration, and innovation—within organizations and across communities. His novels are soul journeys, capable of touching the reader’s unspoken wounds and transforming them into awareness. They explore themes of freedom, identity, death, rebirth, and universal love. Each page is an invitation to stop obeying and start choosing, to look within, and to live truthfully. These are not stories to simply read—they are experiences to be lived. In his essays, he explores with clarity and vision key themes such as emotional, social, and collective intelligence, creative thinking, the value of human relationships, and the role of organizations in building a fairer and more sustainable future. As a teacher, speaker, and trainer, he is a leading figure in the field of cultural and organizational transformation, with a special focus on generational transition, inspirational leadership, the development of soft skills, and the humanization of work environments. Each of his projects begins with a simple yet revolutionary question: "What if the future were written by consciousness—not by convention?" Published Works: Life Marketing (2008) Eva Calls Eva – Female Leadership (2012) Life Is a Startup (2019) Happiness? It's a Journey – Conversations on Life Between an Adult and a Teenager (2021) The Lighthouse of Souls (2023) The Inspirat@rs of the New Millennium (2024) Passport to Happiness (to be released on May 20, 2025)
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