Dave Lakhani

The outcome of most persuasive events is determined before you ever say a word....

What if by devoting just one single, focused hour a week you could make big improvements in your professional life....

The pressure to sell has never been higher. But as the economy, your industry, and the markets change, does that really mean that people aren't buying anymore? Of course not....

If you're an entrepreneur, salesperson, advertiser, or business owner, understanding the art of subliminal persuasion will give your bottom line a big boost....