Brent Green
AUTHOR

Brent Green

Literature & Fiction
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Brent Green is an author, speaker, trainer and marketing consultant focused on Baby Boomers, the generation born between 1946 and 1964. He is the author of "Marketing to Leading-Edge Baby Boomers: Perceptions, Principles, Practices, Predictions" and "Generation Reinvention: How Boomers Today Are Changing Business, Marketing, Aging and the Future." Another recent book is "Questions of the Spirit: The Quest for Understanding at a Time of Loss." This books addresses current lifestage challenges confronting Boomers, including losses due to deaths, illnesses, unemployment, and even marginalization -- all issues that can be related to aging. Renowned geriatrician Dr. Bill Thomas describes this book as "a guide to being fully human." During college in the late sixties at the University of Kansas, Brent chaired an influential Student Advisory Committee. This began his quest to explore the realities and implications of the 1960s, eventually leading to his literary novel, "Noble Chaos," the first historical work of fiction capturing the turbulent Vietnam War era within the revolutionary setting of a Midwestern university. He has also written "WARRIOR: The Life and Lessons of a Man Who Beat Cancer for 57 Years," a fictional story inspired by Mark Crooks, Ph.D., a pioneer in the field of wellness and long-term cancer survivor. "1969: Are You Still Listening?" is the latest addition to his catalogue, a nonfiction book showcasing the writings of eight published authors, with all writers focused on one of the most significant social and cultural years of the 20th century. He has served on community boards and organizing committees, including the World Cycling Championships, Junior Achievement’s National Business Leadership Hall of Fame Conference, as Vice President for programs of the Business Marketing Association and the Rocky Mountain Direct Marketing Association, and as a board member for ten years and chairman of the Colorado Springs Convention & Visitors Bureau. Brent has received national awards for two essays and a magazine feature article from "Writer’s Digest" through the magazine’s annual writing competitions. His Boomers blog is an online journal about Baby Boomers, and the influence this generation is having on business and aging. He has been a contributor to the "Huffington Post" and written for CNBC as part of the ramp up to a Tom Brokaw television documentary on the Boomer generation. Brent is a sought-after keynote speaker about Boomers, business, aging and nonprofits and is often called upon for expert commentary by news media such as "The Los Angeles Times," CNN Headline News, "The Wall Street Journal," "US News & World Report," "Business Week," and "The New York Times." Established in 1986, Brent Green & Associates, Inc. develops marketing communication programs with emphasis on direct response media, integrated promotions, and executive training. The firm has received over 50 regional, national and international awards for creative and strategic excellence, notably, the Direct Marketing Association's International Gold ECHO Award.
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