Sustainability Environmental Conservation

While politicians, entrepreneurs, and even school children could tell you that sustainability is an important and nearly universal value, many of them, and many of us, may struggle to define the term, let alone trace its history. What is sustainability? Is it always about the environment? What science do we need to fully grasp what it requires? What does sustainability mean for business? How can governments plan for a sustainable future?

As industry and technology proliferate in modern society, sustainability has jumped to the forefront of contemporary political and environmental discussions. The balance between progress and the Earth's ability to provide for its inhabitants grows increasingly precarious as we attempt to achieve sustainable development.

In this gripping historical memoir, journalist and famed redwood activist Greg King examines how investors and a growing U.S. economy drove the timber industry to cut down all but 4 percent of the original two-million-acre redwood ecosystem. King first examined redwood logging in the 1980s—as an award-winning reporter. What he found in the woods convinced him to leap the line of neutrality and become an activist dedicated to saving the very last ancient redwood groves remaining in private hands.

Journey to eight states, three national parks, and three countries to experience the life-changing education and adventures that led Trent A. Romer to finding sustainability for his plastic-bag-manufacturing business and himself.