Marketing Memoir

The success of Starbucks is one of the most remarkable business stories in decades. Since 1987, the coffee merchant has grown from a single retail store on Seattle's waterfront to a company with more than 1,000 stores nationwide and a new one opening somewhere every business day. According to Fortune magazine, Starbucks "has changed everything...from our tastes to our language to the face of Main Street."

There's a Customer Born Every Minute reveals the lost wisdom of famous entrepreneur and showman, P. T. Barnum. Barnum was much more than a showman; he was a dedicated businessman and entrepreneur with a razor-sharp mind. In this delightful and absorbing new edition, Joe Vitale reveals the secrets of Barnum's success and shares the 10 key business practices that Barnum developed and lived by.

Admen, Mad Men, and How Advertising Really Works is written to be easily digestible by interns, CEOS, or anyone who has ever watched a television commercial or clicked on a banner ad. Irreverent, packed with useful information, and unflinchingly honest, it is a serious business book by a seriously funny man and a must for anyone who lives, works, or plays in today's commercial culture.

In Little Bosses Everywhere, journalist Bridget Read tells the gripping story of multilevel marketing in full for the first time, winding from sunny postwar California, where a failed salesman started a vitamin business, through the devoutly religious suburbs of Michigan, where the industry built its political influence, to stadium-size conventions where today’s top sellers preach to die-hard recruits. MLM has enriched powerful people, like the DeVos and Van Andel families, Warren Buffett, and President Donald Trump, all while eroding public institutions and the social safety net.

Flutter Entertainment, the parent company of Paddy Power, is the largest gambling business in the world. The evidence of that success is visible everywhere, from shop fronts and bus shelters to sporting arenas and smartphone screens. The company’s rise to this point has been rapid, but like any gambler worth their salt, Paddy Power has always succeeded in finding an edge.

Computer engineers use 'chaos monkey' software to wreak havoc and test system robustness. Similarly, tech entrepreneurs like Antonio García Martínez are society's chaos monkeys - their innovations disrupt every aspect of our lives, from transportation (Uber) and holidays (Airbnb) to television (Netflix) and dating (Tinder) - all in search of the perfect business miracle. Describing himself as 'high strung, fast talking, and wired on a combination of caffeine, fear, and greed at all times', García Martínez left Wall Street to make his fortune in Silicon Valley.

Smart, competent, and capable people are rare and in high demand. Every organization-from commercial enterprises, healthcare, non-profit, sports, education, to the military-is in an outright battle to recruit and retain these bright and talented people. Fanatical Military Recruiting begins where the Recruiting and Retention colleges of the various branches of the military leave off. It is an advanced, master's level training resource designed specifically for the unique demands of Military Recruiting.

An exclusive look at one of the world's most successful and controversial companies and the mysterious family behind it.

Ponzinomics by Robert L. FitzPatrick, author of False Profits, is the first comprehensive account of how "multi-level marketing" was created in America, escaped criminal and civil prosecution, and spread all over the world. It is the first book to fully explain how the legitimate business of "direct selling" was turned into pyramid recruiting. Ponzinomics reveals how multi-level marketing helped to lay a foundation on Main Street of pervasive deception, financial self-destruction, authoritarian leader-worship, and economic make-believe.

Dan “Tito” Davis is the ultimate survivor. Having been an international fugitive for over 13 years, and across more than 54 countries, Tito had evaded the tough, three lettered trio of the F.B.I., C.I.A., and the D.E.A., and then, for good measure, the U.S. Marshals, Homeland Security, U.S. Customs, Interpol, local law enforcement agencies, immigration agents, mercenaries, guerrilla organisations, professional kidnappers, career hit-men, vigilantes, human traffickers, and most other entities worth being wanted by.

What matters most to you? Should you focus on earning a living, pursuing your passions, or devoting yourself to the causes that inspire you? The surprising truth is that you don’t have to choose—and that you’ll find more success if you don’t. That’s the breakthrough message of the TOMS One for One movement. You don’t have to be rich to give back and you don’t have to retire to spend every day doing what you love. You can find profit, passion, and meaning all at once—right now.

In The Millionaire Next Door, best selling author Thomas Stanley identified the millionaires around you. In The Millionaire Mind, he told you how they think. Now, he tells you how to get their business.

Conventional wisdom says most startups need to be in Silicon Valley, started by young engineers around a sexy new idea and backed by VC funding. But as Mikkel Svane reveals in Startupland, the story of founding Zendesk was anything but conventional. Founded in a Copenhagen loft by three 30-something friends looking to break free from corporate doldrums, Zendesk Inc. became one of the hottest enterprise software companies, rapidly growing with customers in 150 countries. But its success was anything but predestined.

Paul John Knowles, nicknamed the Casanova Killer, went on a four-month killing spree in 1974. He still remains one of the lesser known serial killers of his generation. Learn all about this psychopath who wanted fame before his life ended.

From the nationwide satanic panic in the 1980s to local political cover-ups, shocking kidnappings, unsolved child murders, and scandalous pedophile rings, this book takes you behind the deceptive headlines and, finally, reveals what was going on in Omaha when all hell broke loose. Rich and well-connected members of Omaha's elite carried out unspeakable acts of abuse and even murder on innocent children.

For those who are in any way interested in the depths of human morality, the Wests represent some of the most depraved and sadistic murderers ever to have lived. Not only did they prey on unsuspecting young girls, but their attentions were even turned toward their own daughters. In a case involving kidnap, rape, and murder, Fred and Rose went beyond the realms of what many of us consider possible as people.

Chocolate Covered Money is for anyone who eats chocolate, has shopped for chocolate as a gift, or has wondered what really goes on at the chocolate store "in a mall near you." Chocolate is a big business, and makes a lot of money. This book "pulls the curtain back" for a behind-the-scenes look at the people who own chocolate companies, how they make chocolate, and their celebrity friends.

In Willing & Abel, Mike Abel, one of the founding partners of multi-award-winning advertising agency M&C Saatchi Abel, reveals the secret sauce behind the company’s success by sharing lessons hard-learned at the coalface of business, leadership, and creativity over the last 30 years. Ethics and empowerment, trust and value, gut instincts and tough decisions - this is what it takes to build a business that is future-fit come rain, shine, pandemics, or government corruption.

Tough Mudder is not a race. It's a challenge. Unlike other endurance events, Tough Mudder encourages team spirit. The course's design forces you to seek help from others - and with 20 obstacles, 40 tons of ice and 500,000 litres of grade-A mud set over 10 to 12 miles, you're going to need it. This revival of community is the key to the company's success. In It Takes a Tribe, founder Will Dean explores the mental, physical and social principles behind the experience and reveals how he built a global tribe.

Here's a biographical profile of Henry J. Kaiser, a great industrialist and philanthropist who had a profound impact on America's ability to prevail in World War II. People tend to regard the great American titans of the past as robber barons, men who made their fortunes off the backs of the oppressed, flaunting laws and living like nabobs while others had to scratch for a living.