Inca Culture

Paul Williams and Andreas Krebs take a no-punches-held look at the stories we tell ourselves about business success. The rags-to-riches tale is tempting, but we don’t have to search far to see that most organizations rise for a time, only to experience a dramatic fall from grace. Just look at some of the companies that used to be household names: Nokia, AOL, Pan Am, Woolworth, and Blockbuster. The Illusion of Invincibility examines the why of success and failure. It’s a smart, funny, and radical look at how to build and sustain a great organization.

The Inca Empire, which flourished in modern day Peru and along the west coast of South America, was the largest Native American empire in pre-Columbian America until Pizarro and the Spanish conquistadors conquered them in the 16th century. What ultimately sealed their doom was the rumor that huge amounts of gold were available in regions south of the Andes Mountains.