Asia Business

Vietnam - Culture Smart! outlines the history, culture, and traditions of the Vietnamese. It explains certain deep-seated attitudes, describes some of the social and cultural changes now underway, and gives practical advice on what to expect and how to behave in unfamiliar situations. It aims to help you discover for yourself the warmth and vast potential of this fascinating country and its delightful people. They are open and friendly, with senses of humor and irony, and are frankly curious about the outside world.

Listeners of this book will gain a clear understanding of what makes the Japanese, and their society, tick.

Jeevan Vasagar, former Singapore correspondent for the Financial Times, masterfully takes us through the intricate history, present and future of this unique diamond-shaped island one degree north of the equator, where new and old have remained connected. Lion City is a personal, insightful and essential guide to the city and how its remarkable rise is shaping East Asia and the rest of the world.

Weijian Shan's Out of the Gobi is a powerful memoir and commentary that will be one of the most important books on China of our time, one with the potential to re-shape how Americans view China, and how the Chinese view life in America. Shan, a former hard laborer who is now one of Asia's best-known financiers, is thoughtful, observant, eloquent, and brutally honest, making him well-positioned to tell the story of a life that is a microcosm of modern China, and of how, improbably, that life became intertwined with America.

The history of the Yan family is inseparable from the history of China over the last century. One of the most influential businesswomen of China today, Lan Yan grew up in the company of the country's powerful elite, including Zhou Enlai, Deng Xiaoping, and other top leaders. In recounting her family history, Lan Yan brings to life a century of Chinese history from the last emperor to present day, including the Cultural Revolution which tore her childhood apart. The little girl who was crushed by the Cultural Revolution has become one of the most active businesswomen in her country.

Here is a bold new history of economics, the dramatic story of how the great economic thinkers built a rigorous social science without peer.

Embark on an extraordinary journey through Japan's hidden wonders with this meticulously crafted audiobook guide! Whether you're dreaming of secret cherry blossom spots, ancient pilgrim trails, or forgotten mountain villages, this comprehensive guide unveils Japan's most enchanting secrets. From seasonal spectacles to off-the-beaten-path adventures, discover the Japan that even locals rarely experience.

The remarkable story of the heroic effort to save and preserve Afghanistan's wildlife - and a culture that derives immense pride and a sense of national identity from its natural landscape.

World-renowned marketing guru and bestselling author Philip Kotler delivers a groundbreaking book unveiling the transformative marketing strategies that have propelled Asia to the forefront of the global business arena. In this insightful work, Kotler explores the dynamic competition between Asia and the global West, revealing how it has catalyzed Asia's adoption of incisive and effective marketing practices.

Are you a CEO, consultant or entrepreneur interested in entering or expanding your activity in Singapore, Malaysia and Indonesia's market? Then this audiobook is for you! The main objective of this audiobook is to provide you with basic knowledge about Singapore, Malaysia and Indonesia; an overview of their economy, business culture, potential opportunities and an introduction to other relevant issues. Novice exporters, in particular will find it a useful starting point.

For the first time in any modern language, a female scholar and translator reimagines The Art of War. Sun Tzu’s ancient book of strategy and psychology has as much to tell us today as when it was first written 2,500 years ago. In a world forever at odds, his rules for anticipating the motivations and strategies of our competitors never cease to inspire leaders of all kinds.

The Age of Awakening tells India's economic story since the country gained independence. It unfolds a tale of titanic figures, colossal failures, triumphant breakthroughs, and great moral shortcomings. Weaving together vivid history and economic analysis, this book makes for a gripping narrative.

In the classic tradition of Sun Tzu's The Art of War, here for the first time in English is the timeless wisdom of China's greatest emperor, Tang Taizong (AD 598-649), which will show anyone who leads or manages how to achieve unparalleled results and an enduring legacy.

"Hidden Champions" - das sind die Weltmarktführer, die kaum jemand kennt. Die meisten von ihnen sitzen nicht etwa im Silicon Valley, sondern in Deutschland, in Österreich und in der Schweiz. Management-Vordenker Hermann Simon prägte den Begriff für die Top-Mittelständler in Nischenmärkten bereits vor 30 Jahren, doch vieles hat sich seither verändert. Nach dem Export-Boom in den Jahren 1990-2010 sehen die Unternehmen sich heute vor großen neuen Herausforderungen.

In September 2014, Chinese e-commerce giant Alibaba raised $25 billion in the world's biggest ever initial public offering. Since then millions of investors and managers worldwide have pondered a fundamental question: what's really going on with the new wave of China's disruptors?

"L'Art de la guerre" de Sun Tzu offre bien plus que des recommandations pour l'action. Il donne les clés qui permettent "d'édifier la configuration victorieuse". Il décrit un état d'esprit plus que des tactiques, et c'est probablement pour cela qu'il vieillit si bien et continue à connaître un franc succès en dépit de ses 2 500 ans. Domitille Germain, consultante et sinologue propose une lecture fine du célèbre livre de Sun Tzu.

Are you a CEO, consultant, or entrepreneur interested in entering or expanding your activity in Thailand, Vietnam, and Philippines' market? Then this audiobook is for you! The main objective of this audiobook is to provide you with basic knowledge about Thailand, Vietnam, and Philippines; an overview of their economy, business culture, potential opportunities, and an introduction to other relevant issues. Novice exporters, in particular, will find it a useful starting point.

Jack Ma is the quintessential simpleton who has a big heart and wants everyone to share in prosperity. He comes from humble beginnings, had trouble getting to school, had trouble finding a job, but did everything right despite the forces that were arrayed against his intentions. We all have that life where we feel the world just doesn’t value what we have to offer. Jack certainly felt that way, but eventually he found his stride. Today he sits at the top of a global behemoth that boasts sales of $1 billion in the first five minutes of its annual sales event.

He negotiated the deal of a lifetime: the first Disney theme park in mainland China. In From the Mouse’s House to the Penthouse, Michael Crawford reveals the lessons he learned about allowing culture and geography to shape his approach so you too can build and operate high-profile brands on an international scale.

Are you a CEO, consultant or entrepreneur interested in entering or expanding your activity in Taiwan, Hong Kong and Macao's market? Then this audiobook is for you! The main objective of this audiobook is to provide you with basic knowledge about Taiwan, Hong Kong and Macao; an overview of their economy, business culture, potential opportunities and an introduction to other relevant issues. Novice exporters, in particular will find it a useful starting point. Hong Kong is an international city with a population of almost seven million.