Showing results by narrator "Karen Saltus" in All Categories

As recent events in Japan, the Middle East, and Haiti have shown, Twitter offers a unique platform to connect individuals and influence change in ways that were unthinkable only a short time ago. Twitter for Good is a groundbreaking book that contains the most effective tactics for tapping into the power of Twitter as a real-time information network.

For more than two decades, Mariana Pasternak and Martha Stewart were nearly inseparable. They first met over a garden gate in Westport, Connecticut - two suburban wives wedded to successful men but with grand aspirations of their own. Pasternak’s deeply personal memoir tells the story of their friendship with honesty and candor, reflecting on the power of such intense relationships to change our lives, and the devastating aftermath when they end.

Most leaders feel the inevitable interruptions in their jam-packed days are troublesome. But in TouchPoints, Conant and Norgaard argue that these - and every point of contact with other people - are overlooked opportunities for leaders to increase their impact and promote their organization's strategy and values. Through previously untold stories from Conant's tenure as CEO of Campbell Soup Company and Norgaard's vast consulting experience, the authors show that a leader's impact and legacy are built through hundreds, even thousands, of interactive moments in time.

At the core of this classic treatise is the message that sledgehammer approaches can backfire, and size alone does not guarantee wins. Strategy, positioning, planning, leadership - all play equally significant roles, making Sun Tzu's teachings perfect for small business owners and entrepreneurs entrenched in fierce competition for customers, market share, talent - for their very survival.