Showing results by narrator "MIKE COOPER" in All Categories

As globalization creates increasing challenges to established marketing practices, marketing efforts need to reposition and adapt continuously to maintain an organization's ability to reach potential customers. This Very Short Introduction provides a general overview of the function and importance of marketing to modern organizations. Kenneth Le Meunier-FitzHugh discusses how marketing remains central to creating competitive advantage, and why it needs to be forward looking and constantly reinventing itself in line with new developments in the marketplace.

The more we ponder, the odder the world can seem. How do footballers get their shirt numbers? Why does having daughters make couples more likely to divorce? How do you move a horse from one country to another? What counts as a journey into space? The keen minds at the Economist contemplate all these questions and more in their quest for the globe's most extraordinary quandaries and conundrums, with bizarre facts and headscratchers that show the world is even stranger than we might have thought.

Why We Hate tackles a pressing issue of both longstanding interest and fresh relevance: why a social species like Homo sapiens should nevertheless be so hateful to itself. We go to war and are prejudiced against our fellow human beings. We discriminate on the basis of nationality, class, race, sexual orientation, religion, and gender. Why are humans at once so social and so hateful to each other? In this book, Michael Ruse looks at scientific understandings of human hatred, particularly Darwinian evolutionary theory.

Not long ago, the Solar System was the only example of a planetary system - a star and the bodies orbiting it - that we knew. Now, we know thousands of planetary systems, and have even been able to observe planetary systems at the moment of their birth.

Life histories can be defined as the means by which individuals (or more precisely genotypes) vary their age- or stage-specific expenditures of reproductive effort in response to genetic, phenotypic, and environmental correlates of survival and fecundity. Life histories reflect the expression of traits most closely related to individual fitness, such as age and size at maturity, number and size of offspring, and the timing of the expression of those traits throughout an individual's life. Life-history research plays an integral role in species conservation and management.

In nature, everything is connected: from microscopic bacteria and soaring trees to animals struggling for survival amid thriving humanity. Yet many of today's toughest problems, from environmental destruction to divisive politics, stem from fundamental disconnections. In Intertwined, Michael Gross explains how the natural world can be a powerful reminder of our interdependence.

These are easily the most challenging essays on the planet. Pinwill is an original conceptual thinker with a dry sense of humor and turn of phrase. Whether its politics, national economics, history, theology, or money, his writing all comes from somewhere different. You’ll need to buy his essays to discover whether you love or hate them.

Is the West finished as a political idea? In recent years, observers have begun pointing to signs that this transatlantic community is eroding. When the European Union expanded, the classic European nation state was in decline. Now, nationalism is on the rise. Furthermore, nations within the EU are less willing to cooperate with the US on policies that require sacrifice and risks, such as using military force alongside the US.

The Other Side of the Shamans, an adult-oriented novel, is divided into two parts: the first, set at the beginning of the 18th century, follows the historically-based life of Walking Horse, a young spiritual Native American in the Ho-Chunk tribe. A prodigy with remarkable physical and mental powers, Walking Horse encounters ecstatic love and abject evil, with varying degrees of success.

Christmas Tales are a variety of short stories, with a Christmas theme, for those who enjoy a short listen as opposed to a full length novel, and is suitable for all ages from one to 92

No writer followed the building of the Freedom Tower more closely than Esquire’s Scott Raab. Between 2005 and 2015, Raab published a landmark 10-part series about the construction. He shadowed both the suits in their boardrooms and the hardhats in their earthmoving equipment, and chronicled it all in exquisite prose. While familiar names abound - Andrew Cuomo, Chris Christie, Mike Bloomberg and Larry Silverstein, the real estate developer who only a few weeks before 9/11 signed a 99-year, $3.2 billion lease on the World Trade Center - just as memorable are the not-so-famous.

Inspired by the life and lyrics of David Bowie, author-illustrator Jami Gigot imagines the story of a lonely young boy enchanted by the music of the stars - yet no one else can hear the shimmy-shake rhythm that moves through his body. At first misunderstood and ignored, David ultimately finds the courage to be true to himself, sparking a dazzling revolution.

Is distance real? Is the speed of light the ultimate speed of our own human perception of physical sight, not of the world? Why is it a living mind does not need artificial energy, and cannot be unplugged? Histories of philosophy and the sciences sometimes mention perceptions without showing any curiosity towards why we all must perceive in the first place. They merely explain our vision by describing physical organs of our bodies, such as eyes or brains, which cannot see or think on their own.

The Protestant conviction that believers would rise again, in bodily form, after death, shaped their attitudes towards personal and religious identity, community, empire, progress, race, and the environment. In To Walk the Earth Again, Christopher Trigg explores the political dimension of Anglo-American Protestant writing about the future resurrection of the dead, examining texts written between the seventeenth and mid-nineteenth centuries.

In Brainhack, creativity coach Neil Pavitt gives you tips and tricks to reprogram your brain, developing the skills and insights that can transform how you think, solve problems, and make decisions.

A chronicle of the experiences of Sigmund Weiss as a teenager trying to survive during the turbulence of Hitler’s mad aggression towards Poland and the Jews. A story about an escape that was near impossible and totally unlikely without luck, courage, and miracles all happening together.

"The List" is a transformative guide to finding the right partner and developing healthy dating relationships. This captivating book provides practical answers to how to know if you've found "the one" and how to recognize when someone who seems right is actually wrong for you. It offers straightforward, actionable content to empower you to become your best selves without complicated theories or pick-up artist tactics.