Showing results by author "David Scott" in All Categories

When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the "next big thing". The New Rules of Marketing & PR is an international best seller with more than 375,000 copies sold in 29 languages. In the latest edition of this pioneering guide to the future of marketing, you'll get a step-by-step action plan for leveraging the power of the latest approaches to generating attention for your idea or your business.

In this essential audiobook, leading business growth strategist David Meerman Scott and fandom expert Reiko Scott explore the neuroscience of fandom and interview young entrepreneurs, veteran business owners, startup founders, nonprofits, and companies big and small to pinpoint which practices separate organizations that flourish from those stuck in stagnation. They lay out a road map for converting customers’ ardor into buying power, pulling one-of-a-kind examples from a wide range of organizations.

The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international best seller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales.

The Coronavirus Bible is what happens when a bunch of Christian comedians get together (virtually) during quarantine to raise money to support those in need. This coronavirus comedy bible will not only raise a laugh, but also raise funds to help those in need. And since laughter is also good medicine, you’ll be helping yourself, too. Honest.

A Christian Existentialist and a Psychoanalytic Atheist Walk Into a Trump Rally is perhaps the only genuinely original thing you have heard yet about Donald Trump. It can be listened to in a variety of ways: as a psychological investigation of Trump, as a philosophical meditation on the relationship between language and power, as a satirical compilation of the "collected wit and wisdom of Donald Trump," and above all as a dagger into the rhetoric of American political discourse-a dissection of the politesse that gave rise to and sustains Trump.

The Better Off Dead series delves into the furthest corners of your mind, where your deepest, darkest fears lurk. These masters of horror will haunt your dreams and stalk your nightmares, taking you to the edge of sanity before pushing you to the brink of madness!

Best-selling writer Orson Scott Card founded the online magazine Intergalactic Medicine Show in 2006. It has been a big success, drawing submissions from well-known science fiction and fantasy writers, as well as fostering some amazing new talents. This collection contains some of the best of those stories.

Meal plans are a powerful way of organizing your meals to save time and money, while also stopping you from making bad dietary choices. Now, this book uncovers an incredible 21-day meal plan to help you take charge of your health, shed unwanted pounds, and supercharge your dieting success! From understanding your macros, calories, and portions to strategies for beating food cravings and building the perfect meal plan, now it’s never been easier to get started. Plus, with a ton of great-tasting meals just waiting for you to cook and enjoy, there’s something in here for everyone!

Full of endearing characters, vivid worlds, and thrilling adventures, this anthology is also a touching examination of what these celebrated authors consider their best work.

Required listening for any organization that interacts with the public - ranging from independent consultants to established large corporations and small businesses to new start-ups and nonprofits - The New Rules of Sales and Service is the essential guidebook for anyone attempting to navigate the exciting and evolving digital landscape.

If you’re ready to stop being a prisoner in your restaurant and finally have the life you’ve been working for, you are in the right place. Restaurant expert and coach David Scott Peters teaches restaurant owners how to use operational systems for consistency in product, service and budgeting for their restaurant food and labor costs. But more than that, he coaches restaurant owners to help them transform their restaurants and their lives by becoming the leader their restaurant requires for success. To learn more about David and his formula, visit davidscottpeters.com or pick up a copy of ...

Set in the world of social media moderators, @Sa>ag3 and @Jun1p3r must survive their first 90 days to qualify for benefits and a life-changing mystery bonus. As they flag a nonstop torrent of the most heinous [NSFW] videos, their coping mechanisms expand to include on-the-job sex, drugs, and a jellyfish. But when copium is no longer an option, @Sa>ag3 & @Jun1p3r turn to a more bizarre form of therapy: intimacy. Meanwhile a stream of ominous warning videos keeps popping up... COMING SOON... hinting at an event that will alter the American landscape.

In the world where unemployment rates are daily on the rise, many people are raking in millions of dollars from the comfort of their homes by leveraging the power of the Internet. One of the most lucrative online business ideas is affiliate marketing. With a couple of inexpensive tools and resources, you can earn passive income to supplement your monthly income and improve your financial status.

This audiobook is a compiliation of the "The Stuck with A" series by authors D. D. Scott and David Slegg. The books included are: Stuck With A Schmuck, Stuck With A Stiff, Stuck With A Spell, and Stuck with Sleigh Bells.

The Internet has profoundly changed the way people communicate and interact with each other. It has also changed the way businesses communicate with current and potential customers. In the old days, marketers could only communicate through the filter of expensive advertising or media ink placed by a PR firm. Today, the rules have changed entirely.

Sometimes, the dead do come back. Sometimes, they crave your flesh...and sometimes, they desire your very soul, but they aren’t the only thing you have to fear. You don’t believe in what you can’t see, yet something is there, watching, waiting. You can feel its unholy intentions deep down in the marrow of your bones. You don’t know where it came from, but you know with every fiber of your being that it is not from this earth, and as you feel its gaze searing through your skin, you know the end just might be near.

Wake up, it’s revolution time! Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. It’s a real-time world now, and if you’re not engaged, then you’re on your way to marketplace irrelevance.“Real time” means news breaks over minutes, not days. It means ideas percolate, then suddenly and unpredictably go viral to a global audience....

Your existence is the epitome of normal…until it isn’t. In an instant, everything changes. The peaceful security you hold dear to your heart has been ripped away, and you are left fighting for your life. But don’t think for a second you have a chance in hell of surviving. Your odds are never good when staring into the face of pure evil. Join us for tales of savagery and slaughter, where the innocent, or not-so-innocent, find themselves in the most ferocious situations they have ever encountered.

Beware of the night, for it shows no mercy. Anxieties run rampant as the last sprinklings of light twinkle out on the inky horizon. The shadows dance their choreography in the damp, dusky air. Night is taking over, and it knows how to keep a dark and deadly secret, for it allows no witnesses. And that screaming you hear nearby? Watch out, because you might be next. The Sinister Supernatural Stories series brings you delicious horror that focuses on elements of the supernatural. Pull up a chair and dig in, but never after dark—everyone knows bad things always happen after dark.

The Ultimate Keto Diet gives you a standardized plan on how to continue a ketogenic diet. You will be shown the many advantages of ketogenic diet, as well as actionable knowledge that will pave the way for you to experience long-lasting weight loss, inches of reduction in overall body size, and better mood.