Showing titles in Marketing

Book Yourself Solid has been one of the most popular marketing guides in the world for service-based businesses since its initial release in 2006. This new third edition includes updated and expanded strategies, techniques, and skills to help you get more clients and increase your take-home profits.

The methods contained within this book are so simple, so instantaneous, and so effective, it’s as if they work by magic. If you implement even one tactic in this book, you’ll see the change in your prospects' demeanor. And you’ll know the $100M Offer method worked when you start hearing “What do I need to do to move forward?” ...before you even ask for the sale.

Like it or not, everyone has a brand.Your brand is a fancy way of saying what you're known for. Essentially, it's what people say about you when you're not in the room. Whether you're a founder, a senior exec, or just starting out in your career, From Unknown to Unforgettable will show you exactly what you need to build a personal brand that goes beyond the bio.

Your message has the ability to change someone's life. The impact that the right message can have on someone at the right time in their life is immeasurable. It could help to save marriages, repair families, change someone's health, grow a company, or more... But only if you know how to get it into the hands of the people whose lives you have been called to change. Expert Secrets will put your message into the hands of people who need it.

Why do so many smart people struggle with marketing? The answer is simple: smart people love complexity, and complexity brews problems. But when it comes to marketing, simple is better. Unfortunately, marketing has become overly complicated. We are bombarded with marketing tools and tactics, gimmicks and fads, and countless social media channels. It’s overwhelming. As a smart person, you don’t want to become a professional marketer. You offer a valuable product or service and want to attract more customers.

You can change your life and make a dent on the world. This podcast uncovers the unfiltered lessons from the smartest minds straight to you, in conversations so honest you feel guilty listening in. We believe the current way of thinking is not working. The average person has become unhappy, unhealthy and financially struggling. You are not that person. This podcast will kick you in the shin with truth and tactics they should have taught us but gatekept. Hosted by Codie Sanchez, entrepreneur, investor and reformed journalist. You are a BigDeal to us.

Learn to make your small business marketing as simple, effective, and affordable as duct tape. In Duct Tape Marketing, renowned small business marketing guru John Jantsch shows you how to develop and execute a marketing plan that will give your business the life and longevity you want. In this audiobook you will learn the Duct Tape Marketing system and how to apply its principles to your business by following three steps. This audiobook provides proven, yet elegantly simple tools to help you grow your small business.

For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation.

Brian Tracy is perhaps the top sales trainer in the world today, having worked with more than two million salespeople. In this program, he teaches you the best methods and techniques practiced by the highest paid salespeople in the world today.This program contains approximately 16 hours of powerful, proven ideas to build your self-confidence and increase your sales immediately.

There's a Customer Born Every Minute reveals the lost wisdom of famous entrepreneur and showman, P. T. Barnum. Barnum was much more than a showman; he was a dedicated businessman and entrepreneur with a razor-sharp mind. In this delightful and absorbing new edition, Joe Vitale reveals the secrets of Barnum's success and shares the 10 key business practices that Barnum developed and lived by.

With more than 50,000 copies sold in Denmark, this book has been on the bestseller list since its publication in 2017. Barack Obama used a secret competitive advantage to win two elections. Companies such as Google, Amazon and Novo Nordisk use the same insight to stir up innovation, increase compliance, improve the work environment and sell more products. And successful management groups in the C20 index have started using it as their preferred strategy. But what kind of insight are we talking about here? The answer is - behavioural design.

Are you a small business owner who likes to think BIG? Then this podcast is for YOU. It's a place where AMBITIOUS business owners learn and share SIMPLE, PRACTICAL tips and advice to help their businesses GROW with ONE purpose... TO PROVIDE THEM WITH THE LIFESTYLE THEY WANT. Whatever that means for YOU... Maybe you want to earn £100k a year? Maybe you want to spend more time with friends and family, or travel more? You might want to give up the Day Job, or completely change direction in your business. Perhaps you want to retire in X years? Remove yourself from doing the jobs you HATE? Sack ...

Celebrated branding agency founder and influencer Dain Walker delivers an expert roadmap to harnessing your authority, credibility, and skills in your field to create consistent money-making opportunities. In the book, you’ll learn how to get paid for being a known name in your industry through your businesses, products, and services.

행동과학자이자 세계적인 마케팅 회사 오길비의 전략 이사인 제즈 그룸은 사내에 행동과학 연구소 '오길비 체인지'를 창립했다. 이 조직이 하는 일은 명확했다. 넛지를 활용하여 원하는 방향으로 타인의 선택을 유도하는 비즈니스 프로젝트를 성공시키는 것.『넛지의 천재들』은 오길비가 전 세계 비즈니스 현장에서 성공적으로 이끈 수많은 넛지 프로젝트의 생생한 과정을 전달하며, 아주 작은 행동 설계가 얼마나 폭발적인 성과를 낼 수 있는지를 확실하게 보여주는 책이다. 사소한 아이디어로 두 배 이상의 매출을 올리고, 골머리를 앓아온 문제를 간단한 역발상을 통해 해결하며, 작은 변화로 조직의 혁신을 이끄는 모습을 목격할 때마다 당신은 무릎을 치며 넛지의 똑똑함에 감탄하게 될 것이다.

What does authenticity mean to you? If you had to describe your personal brand in just a few words, what comes to mind? Chances are, you have an idea of what you want your brand to look like, but showing that to the rest of the world is the hard part. Clarify your vision and amplify your image with Branding a New You. Inside this information-packed book, you'll explore the ins and outs of crafting your ideal image and effectively expressing that to your target audience!

Unlock the full potential of your business with SEO 2024, the ultimate guide to mastering search engine optimization in the digital age. Whether you’re an entrepreneur, marketer, or business owner, this book gives you the tools to stay ahead in the fast-paced world of SEO. With algorithms evolving and AI and voice search reshaping the way people find information online, this book offers cutting-edge strategies for ranking higher, driving organic traffic, and converting that traffic into growth.

The podcast is dedicated to exploring the fascinating world of non-fiction books. Join us as we engage in insightful conversations about thought-provoking books that inform, inspire, and challenge our understanding of the world. Each episode features in-depth discussions and recommendations that delve into a variety of topics—from entrepreneurship and marketing to self-help and productivity.Whether you’re a lifelong learner or just curious about the stories behind the facts, our mission is to connect you with powerful narratives that spark curiosity and encourage critical thinking. Tune in...

How do I implement my go-to-market strategy with my Cloud Partners? How do I get buy-in from my executives, sales team, and others in my organization? How can I get the right attention from the Cloud Providers? Questions like these, and many more, arise when you’re trying to build relationships with the Cloud Providers and accelerate your revenue journey through the cloud. Welcome to ‘Unlock Cloud Go-to-Market,’ the series where hosts Erin Figer and Patrick Riley share the essential stages of the Cloud GTM maturity model to start, optimize, and grow your company’s revenue through the ...

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