Starting a corporate podcast can be a daunting task, and one of the biggest mistakes you can make is choosing a host who isn't fully committed to the project.

The importance of selecting a passionate host who understands the podcast is a company initiative, not a personal platform. He shares valuable insights from his extensive experience in the podcasting industry, highlighting the need for a shared email account for access and continuity, and the significance of defining a clear purpose for the podcast.

Organizations risk viewing it as an expendable expense during tough times without a strong reason for starting the podcast. I also discusses tracking the podcast's effectiveness, ensuring it serves its intended audience and objectives.

• It's crucial to select a podcast host who genuinely wants to participate in the project.
• Ensure that all podcast services are registered with a generic company email for access.
• Identify a clear purpose for starting the podcast beyond just following trends.
• Involve multiple team members in the podcast to avoid dependence on a single host.
• Track podcast effectiveness with measurable goals to justify its continuation during tough times.
• Avoid making the podcast feel like a commercial; focus on delivering value to the listeners.

NotebookLM is a new AI tool that allows users to upload PDFs and generate podcast content, raising questions about the role of AI in the podcasting world.

Dave Jackson shares his insights on this technology, discussing both its potential benefits and drawbacks. He emphasizes the importance of authenticity and personal input in podcasting, warning against relying solely on AI for content creation.

While acknowledging the convenience of tools like NotebookLM, he stresses that true thought leadership comes from original ideas and personal experiences. Dave also highlights the value of using AI as an assistant rather than a creator, advocating for a balanced approach that maintains the unique voice of the podcaster.

• NotebookLM allows users to upload PDFs and generate podcasts, showcasing the capabilities of AI.
• While AI can assist in creating content, authentic personal input remains crucial for successful podcasting.
• Using AI in podcasting raises questions about originality and the potential for automated content.
• AI-generated content may be efficient, but it often lacks the unique voice that audiences appreciate.
• Dave emphasizes the importance of authenticity in content creation, especially for podcasting.
• AI tools should be used as assistants to enhance creativity rather than replace human effort.

Mentioned in this episode:

We Make Good Shows Better - Your Audience Will Thank You

PodcastHotSeat.com is the ultimate coaching experience for podcasters who want actionable feedback to take their show to the next level. Whether you want to refine your content, improve audience engagement, or enhance your production quality, the Podcast Hot Seat provides expert insights and a supportive environment to help you grow. Join the hot seat and watch your podcast thrive!

Podcas Hot Seat

Staying consistent with your podcast content is crucial for meeting your audience's expectations and fostering loyalty. Dave Jackson emphasizes the importance of sticking to a winning formula, much like the predictability of a Hallmark movie that audiences know and love. As he shares insights from his extensive experience in podcasting, he highlights how familiarity can create a warm and cozy feeling for listeners, making them more likely to return. By avoiding drastic changes once your show starts to gain traction, you can maintain that connection with your audience and continue to deliver what they love. Tune in as Dave explores examples from music and film to illustrate the benefits of consistency in content creation.

• Consistency in your podcasting content keeps your audience engaged and fulfilled.
• When you find a winning podcast formula, stick with it and avoid unnecessary changes.
• Just like Hallmark movies, predictable content can create a comforting experience for listeners.
• Understanding your audience's expectations is crucial for maintaining and growing your podcast.
• Changing your podcast format too often can lead to losing loyal listeners who want consistency.
• Embrace the familiar aspects of your show, as they create a sense of safety for your audience.

• schoolofpodcasting.com/start
• podcasthotseat.com

Mentioned in this episode:

We Make Good Shows Better - Your Audience Will Thank You

PodcastHotSeat.com is the ultimate coaching experience for podcasters who want actionable feedback to take their show to the next level. Whether you want to refine your content, improve audience engagement, or enhance your production quality, the Podcast Hot Seat provides expert insights and a supportive environment to help you grow. Join the hot seat and watch your podcast thrive!

Podcas Hot Seat