• YouTube Success - YouTube for Business & YouTube Growth, Video Marketing

  • By: Matthew Hughes
  • Podcast

YouTube Success - YouTube for Business & YouTube Growth, Video Marketing

By: Matthew Hughes
  • Summary

  • YouTube Success: Unleash Your Inner Creator! 🎥✨ Ever dreamt of riding the YouTube wave to stardom? Or perhaps just keen to boost your brand and master the art of viral content? Dive into "YouTube Success" - your ultimate backstage pass to the world of YouTube stardom! 🌟 From decoding algorithms to crafting click-worthy thumbnails, we’re pulling back the curtain on every tip, trick, and trade secret. But wait, there's more! 🎤 Every episode brings you face-to-face with the platform’s movers and shakers - successful YouTubers, content gurus, and savvy entrepreneurs, all dishing out their success stories, failures, and that one thing they wish they knew before hitting ‘publish’. So, whether you're a budding YouTuber with a brand new channel or an entrepreneur wanting to skyrocket your digital presence, strap in for a fun and enlightening ride. Because the road to YouTube success just got a whole lot clearer (and way more exciting)! 🚀 Hit subscribe and become the creator you were destined to be. Your journey to YouTube stardom starts here! 🎬🔥 #YouTubeSuccessPodcast
    Copyright 2025 Matthew Hughes
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Episodes
  • Going Viral: Insights from YouTube Sensation Jenny Hoyos - 7M Subscribers & 2 Billion Views!
    Mar 11 2025
    Watch on YouTube

    https://youtu.be/AfFq0N07qzI

    Summary

    Going Viral: Insights from YouTube Sensation Jenny Hoyos - 7M Subscribers & 2 Billion Views!

    In this episode of the YouTube Success Podcast, host Matt Hughes interviews Jenny Hoyos, a massive YouTube influencer with over 7 million subscribers and 2 billion views. Jenny discusses her journey from starting as a passionate creator to becoming a viral sensation, collaborating with top brands like Nickelodeon and the Paris Olympics, and her strategies for creating relatable content. They dive into the importance of understanding your audience (avatar), trend hacking, retention metrics, and balancing creativity with business. Jenny shares valuable insights on avoiding burnout, the significance of editing over technical quality, and whether it's advantageous to focus on a single social media platform before branching out. Tune in to gain actionable tips and inspiring stories from Jenny Hoyos on making it big on YouTube.

    00:00 Introduction to Jenny Hoyos

    01:40 Jenny Hoyos' YouTube Journey

    04:19 Strategies for Viral Content

    06:18 Understanding Your Audience

    12:21 Metrics and Analytics

    17:30 Balancing Creativity and Business

    22:23 Team Dynamics and Personal Insights

    25:45 Advice for Young YouTubers

    32:21 Expanding to Other Platforms

    37:10 Conclusion and Contact Information

    Links

    • YouTube For Business - Low cost membership for Entrepeneurs and Businesses
    • TubeFest - Annual Creator & Entrepreanur Conference - 2 Stages - World Class Speakers

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    39 mins
  • Dedicated Podcast Channel
    Mar 8 2025
    Watch On YouTube

    https://youtu.be/Jj2k_1vjnv8

    Summary

    Why I Moved the YouTube Success Podcast to Its Own Channel

    In this episode, Matt Hughes, host of the YouTube Success Podcast, discusses his decision to move the podcast to a dedicated channel. Matt shares insights on why having a separate channel might be beneficial, especially given YouTube's increasing focus on podcast content. He provides examples from top podcasts on YouTube and explains strategies like linking Shorts to long-form content. Matt also covers technical considerations and promises more consistent content moving forward, including regular episodes and interviews.

    00:00 Introduction to the YouTube Success Podcast

    00:24 Background and Evolution of the Podcast

    01:37 Why Move to a Dedicated Channel?

    01:48 YouTube's Growing Focus on Podcasts

    04:31 Strategies for the New Channel

    07:35 Technical Adjustments and Future Plans

    09:32 Conclusion and Final Thoughts

    Links

    • YouTube For Business - Low cost membership for Entrepeneurs and Businesses
    • TubeFest - Annual Creator & Entrepreanur Conference - 2 Stages - World Class Speakers

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    12 mins
  • Vanity Metrics Vs Valuable Metrics
    Jan 4 2025
    Watch On YouTube

    https://youtu.be/suJfIlnT-hk

    Summary

    Reflecting on 2024: Reviving the YouTube Success Podcast with Renewed Commitment

    In the final 2024 episode of the YouTube Success Podcast, host Matt Hughes candidly discusses the reasons behind his hiatus from the podcast in August and the valuable lessons he learned about paying attention to metrics. He highlights his experiences from a recent conference, reviews the year, and compares the success of the YouTube Success Podcast against his 'Matt Full Time' brand. With renewed determination, Matt outlines his commitment to producing 52 episodes in 2025, sharing valuable insights completely free, and his plans for TubeFest 2025 featuring notable creators. He emphasizes the importance of planning, understanding metrics, and the power of giving away valuable content.

    00:00 Welcome to the Final Episode of 2024

    00:48 The Importance of Analyzing Your Numbers

    02:02 Reflecting on Content Creation and Metrics

    04:19 Commitment to the YouTube Success Podcast

    04:33 Sharing Analytics and Listener Statistics

    05:55 Plans for 2025: New Episodes and Structure

    10:16 Upcoming Interviews and TubeFest 2025

    12:22 Thank You and Looking Forward to 2025

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    15 mins

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